create_ad_group
Create a paused ad group for Reddit Ads campaigns with required conversion pixel ID and daily budget.
Instructions
Create an ad group. Always created PAUSED. A conversion pixel id is required (Reddit mandate since 2026-07-13). Find the conversion pixel id in the Reddit Ads dashboard under Events Manager; in practice it equals the ad account id.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| name | Yes | Ad group name. | |
| bid_usd | No | Bid value in USD (for manual/capped strategies). | |
| targeting | No | Targeting object (geos, communities, devices, etc.). | |
| account_id | No | Ad account id. Falls back to REDDIT_ADS_ACCOUNT_ID. | |
| campaign_id | Yes | Parent campaign id. | |
| bid_strategy | No | Bid type, e.g. MANUAL_BIDDING, MAXIMIZE_VOLUME, BIDLESS. | |
| daily_budget_usd | Yes | Daily spend budget in USD. | |
| optimization_goal | No | Optimization goal, e.g. LEAD, PAGE_VISIT, CLICKS. | |
| conversion_pixel_id | Yes | Conversion pixel id (required). |