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camlowe

mcp-server-reddit-ads

create_ad

Create a paused Reddit ad by promoting an existing post or building a link ad with headline and click URL. Optionally specify creative type and thumbnail.

Instructions

Create an ad. Always created PAUSED. Either promote an existing post (post_url) or build a link ad (headline + click_url, optionally creative_type/thumbnail_url).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesAd name.
headlineNoHeadline for a link ad.
post_urlNoExisting Reddit post URL to promote.
click_urlNoLanding URL for a link ad.
account_idNoAd account id. Falls back to REDDIT_ADS_ACCOUNT_ID.
ad_group_idYesParent ad group id.
creative_typeNoCreative type for a link ad.
thumbnail_urlNoThumbnail image URL for a link ad.
call_to_actionNoCall to action, e.g. SIGN_UP, LEARN_MORE.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations indicate mutable, non-destructive, non-idempotent. Description adds the key behavioral trait 'Always created PAUSED' and explains the two creation modes. No contradictions. Could add more on auth or limits.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences, front-loaded with purpose, then paused state, then two modes. No fluff. Could be slightly more compact, but still efficient.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given 9 parameters and no output schema, the description covers the essential logic and parameter dependencies. However, it does not mention what is returned (e.g., ad ID) or error scenarios, which would improve completeness.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, but the description adds crucial grouping info: mutual exclusivity of post_url vs headline+click_url, and optional creative_type/thumbnail_url. This is beyond individual parameter descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Create an ad' and distinguishes two distinct modes: promoting an existing post or building a link ad. This differentiates it from siblings like update_ad or copy_ads.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It provides clear context on when to use: creating a new ad, with explicit guidance on the two paths (post_url vs headline+click_url). It does not explicitly mention when not to use or alternatives, but the context is sufficient.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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