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burhan29ee

google-ads-mcp-server

by burhan29ee

list_campaigns

List campaigns for a Google Ads customer ID, returning ID, name, status, channel type, and budget ID. Optionally include removed campaigns.

Instructions

List campaigns with id, name, status, channel type, and budget id.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idYes
include_removedNo
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description alone must convey behavioral traits. It only lists output fields and does not explain the effect of include_removed or any default behavior (e.g., whether removed campaigns are excluded by default). It provides minimal insight beyond the obvious read operation.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single concise sentence that front-loads the action and key output attributes. Every word carries information, with no redundancy or filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the lack of output schema and annotations, the description is incomplete. It does not clarify the role of customer_id, the meaning of include_removed, or any constraints on the listing (e.g., pagination, ordering). The tool is simple, but the description still leaves important context gaps.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters1/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The description adds no meaning for the two parameters (customer_id, include_removed). Since schema description coverage is 0%, the description was expected to compensate but instead focuses on output fields, leaving parameter meaning entirely to the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description uses the specific verb 'List' and identifies the resource 'campaigns' along with the expected fields (id, name, status, channel type, budget id). This clearly distinguishes it from sibling tools like list_ad_groups and list_campaign_budgets.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no guidance on when to use this tool versus alternatives, nor any mention of prerequisites or context. It simply states what it does, leaving the agent to infer usage from the name and sibling context.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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