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burhan29ee

google-ads-mcp-server

by burhan29ee

add_keyword

Add a keyword to a Google Ads ad group, specifying match type and using dry-run validation until confirmed.

Instructions

Add a keyword to an ad group. match_type is 'EXACT', 'PHRASE', or 'BROAD'. Dry run unless confirm=True.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
textYes
confirmNo
match_typeNoBROAD
ad_group_idYes
customer_idYes
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the burden and does well by revealing the crucial dry-run behavior: 'Dry run unless confirm=True'. This prevents accidental mutations and is important context. It also clarifies match_type allowed values, though it doesn't mention other potential side effects like duplicate handling.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, front-loaded with the main purpose. Every sentence adds value: match_type enumeration and dry-run behavior. No wasted words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a simple tool without output schema or annotations, the description covers the essential behavioral context (dry run, match_type) and is sufficiently complete for an agent to invoke correctly. Minor gaps like return format or post-condition are not critical for the core operation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema has 0% description coverage, so the description must compensate. It explains match_type (allowed values) and confirm (default dry-run), but leaves text, ad_group_id, and customer_id to inference from names. These are fairly self-explanatory, but for full compensation, more explicit parameter details would be better.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states the exact action (add a keyword) and the target resource (an ad group), which clearly distinguishes it from sibling tools like update_keyword_status or list_keywords. The verb+resource structure is unambiguous.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies 'use this when you need to add a keyword to an ad group' but does not explicitly compare with alternatives like update_keyword_status or provide exclusions. It lacks when/when-not guidance, though the tool's purpose is reasonably inferable.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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