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avansaber

SEOMonster

by avansaber

rank_change_attribution

Read-onlyIdempotent

Determine if an on-site change increased or decreased page clicks by comparing against a control group. Returns estimated lift with 95% confidence interval and verdict: positive, negative, or inconclusive.

Instructions

Estimate whether an on-site change moved a page's clicks, using difference-in-differences against a control group of untouched pages (never a naked before/after). Returns an estimated lift with a 95% confidence interval and a three-state verdict (likely_positive / likely_negative / inconclusive), plus a confounders block (algo-update proximity, GSC data-regime breaks, control quality, sample sizes). Clicks-based (position/CTR were corrupted by the 2025 GSC bugs). Observational, not proof of causation -- a server-side split test is the only true causal test.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
urlNoThe changed page URL (or use `urls`).
urlsNoMultiple changed page URLs.
queryNoOptional: restrict to one query.
gap_daysNoWashout gap after the change for recrawl/re-rank. Default 7.
pre_daysNoPre-window length. Default 56 (>=2x post, per CausalImpact).
site_urlNoDefaults to the configured default site.
post_daysNoPost-window length. Default 28.
change_dateYesDate the change shipped, ISO YYYY-MM-DD. Required.
control_scopeNoControl pool: same path section, or whole site. Default section.
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations indicate readOnly, idempotent, non-destructive. The description adds details: uses clicks data, returns lift with CI and verdict, includes confounders block. No contradiction with annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single paragraph that packs key information (method, return, caveats) efficiently. It is front-loaded but could be slightly more structured. No wasted sentences.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With 9 parameters and no output schema, the description explains return values (lift, CI, verdict, confounders) and why clicks are used. It covers key context, though a note on example usage would improve completeness.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with per-parameter descriptions. The tool description adds methodological context but does not significantly enhance parameter semantics beyond what the schema already provides. Baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool estimates whether an on-site change moved a page's clicks using difference-in-differences. It specifies the exact purpose and distinguishes it from siblings, which are mainly data retrieval tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly notes that this is observational and not proof of causation, advising that a server-side split test is needed for true causal evidence. It also mentions data limitations (GSC bugs), guiding correct usage.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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