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andyleimc-source

Tencent Ad MCP Server

adgroups_add

Create an ad group for Tencent Ads by providing account ID, ad group name, and marketing goal to structure your campaign targeting.

Instructions

创建广告组 (Create ad group)

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
bid_modeNo出价方式
end_dateNo结束日期 YYYY-MM-DD
site_setNo投放版位
account_idYes广告主账户ID
begin_dateNo开始日期 YYYY-MM-DD
bid_amountNo出价,单位分
adgroup_nameYes广告组名称
daily_budgetNo日预算,单位分
marketing_goalYes营销目的,如 MARKETING_GOAL_PRODUCT_SALES
smart_bid_typeNo智能出价类型
configured_statusNo广告组状态
optimization_goalNo优化目标
marketing_sub_goalNo营销子目标
marketing_carrier_typeNo营销载体类型
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description should disclose behavioral traits. It only says 'create ad group' with no mention of side effects, permissions, or limits.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness2/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is very concise but under-specified. It does not earn its place as it adds minimal value over the name.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness1/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given 14 parameters, no output schema, and no annotations, the description is completely inadequate to help the agent understand the tool's usage.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so baseline is 3. The description adds no additional parameter meaning beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose2/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states 'Create ad group', which is a verb+resource but is essentially a translation of the name. It does not differentiate from sibling tools like adgroups_update or adgroups_get.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance is provided on when to use this tool versus alternatives, nor any prerequisites or restrictions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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