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algoyandreina1236-web

Meta Ads MCP

update_ad_creative

Update an existing ad creative's name or optimization settings. For content changes, create a new creative and update the ad to reference it.

Instructions

Update an existing ad creative's name or optimization settings.

IMPORTANT — Meta API limitation: The Meta API does NOT allow updating content fields (message, headline, description, CTA, image, video, URL) on existing creatives. Only the creative name and optimization settings (asset_feed_spec) can be changed. To change ad content, create a new creative with the desired content and update the ad to reference the new creative via update_ad.

Args: creative_id: Meta Ads creative ID to update access_token: Meta API access token (optional - will use cached token if not provided) name: New creative name (this is the most reliable update) message: New ad copy/text — NOTE: Meta API may reject this on existing creatives messages: List of primary text variants — NOTE: Meta API may reject this on existing creatives headline: Single headline — NOTE: Meta API may reject this on existing creatives headlines: New list of headlines — NOTE: Meta API may reject this on existing creatives description: Single description — NOTE: Meta API may reject this on existing creatives descriptions: New list of descriptions — NOTE: Meta API may reject this on existing creatives optimization_type: Set to "DEGREES_OF_FREEDOM" for FLEX (Advantage+) creatives dynamic_creative_spec: New dynamic creative optimization settings call_to_action_type: New call to action button type — NOTE: Meta API may reject this on existing creatives lead_gen_form_id: Lead generation form ID for lead generation campaigns ad_formats: List of ad format strings for asset_feed_spec (e.g., ["AUTOMATIC_FORMAT"] for Flexible ads, ["SINGLE_IMAGE"] for single image) creative_features_spec: Dict of Advantage+ Creative feature opt-ins/opt-outs. Each key is a feature name, value is {"enroll_status": "OPT_IN"|"OPT_OUT"}. Sent as a top-level field (not inside degrees_of_freedom_spec).

Returns: JSON response with updated creative details

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameNo
messageNo
headlineNo
messagesNo
headlinesNo
ad_formatsNo
creative_idYes
descriptionNo
access_tokenNo
descriptionsNo
lead_gen_form_idNo
optimization_typeNo
call_to_action_typeNo
dynamic_creative_specNo
creative_features_specNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries full transparency burden. It discloses the key limitation that content fields will likely be rejected, notes the reliability of the name field, explains the access_token fallback behavior, and provides field-specific caveats. It also clarifies how creative_features_spec should be sent (top-level field).

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is longer than ideal, with the 'NOTE: Meta API may reject this' repeated for six separate fields. However, it is well-structured with an Args list and Returns section, and the length is justified by the need to document 15 parameters and a critical API constraint. Every section earns its place, though some repetition could be consolidated.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity (15 params, no annotations, presence of output schema), the description is complete. It covers purpose, usage boundaries, parameter semantics, and expected returns. It also references the related update_ad tool, providing necessary cross-tool context. The output schema handles return details, so the brief Returns line is sufficient.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, but the description documents all 15 parameters, including type guidance (e.g., 'DEGREES_OF_FREEDOM' for flex creatives, ['AUTOMATIC_FORMAT'] for flexible ads) and explicit notes on which will likely be rejected. This fully compensates for the missing schema descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool 'Update an existing ad creative's name or optimization settings' and explicitly contrasts with content updates. It names the resource (ad creative) and the specific allowed changes, distinguishing it from siblings like create_ad_creative and update_ad.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly explains when to use this tool (for name/optimization settings) and when not to (for content fields), and it names the alternative workflow: create a new creative and reference it via update_ad. The 'IMPORTANT — Meta API limitation' note provides clear guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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