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Zest-Global

mcp-activeview

Official
by Zest-Global

get_report_by_domain

Read-only

Retrieve a per-request-URI ad performance report for a domain, including revenue, impressions, ecpm, match rate, and more for a specified date range.

Instructions

Metrics report for a single domain (same metrics used by the pricing service).

Returns per-request_uri rows with ad_unit, country, device, ecpm, impressions, eligible_ad_requests, match_rate, responses_served, revenue and utm_source.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
domainYesSite domain, e.g. 'example.com'
end_dateNoReport end date, 'YYYY-MM-DD' (optional)
start_dateYesReport start date, 'YYYY-MM-DD'
network_codeNoGAM network code for the domain. Optional — if omitted, the server falls back to the ACTIVEVIEW_NETWORK_CODE environment variable.
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description adds context that the metrics are the same as used by the pricing service, but the read-only nature is already covered by annotations. No contradictions, but minimal added value beyond annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is very concise, using two sentences to convey the purpose and the returned fields. It is front-loaded and efficient.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite lacking an output schema, the description explicitly lists the fields returned, providing complete understanding of the report structure. It also mentions the metric source (pricing service), which adds useful context.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with all parameters described. The description adds general context about the report metrics but does not elaborate on individual parameter usage or constraints. Baseline of 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it provides a metrics report for a single domain and lists the specific metrics returned, distinguishing it from sibling tools that focus on networks or custom reports.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no guidance on when to use this tool versus alternatives like get_report_by_network or get_custom_gam_report_by_domain. It does not specify prerequisites or when to avoid it.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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