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Zest-Global

mcp-activeview

Official
by Zest-Global

get_price_rules

Read-only

Retrieve all pricing rules configured for a site, including ad unit, country, device, eCPM, and impression data, to analyze ad performance.

Instructions

Get all price (pricing) rules configured for a site.

Returns an array of rule objects with fields such as ad_unit, country, device, ecpm, impressions, match_rate, desired_match_rate, revenue, rule, state and utm_source.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
domainYesSite domain, e.g. 'example.com'
network_codeNoGAM network code for the domain. Optional — if omitted, the server falls back to the ACTIVEVIEW_NETWORK_CODE environment variable.
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, so safety is clear. The description adds return field details but omits other behavioral traits (e.g., pagination, authorization requirements, error cases). With annotations, the bar is lower; still, some additional context would improve.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, front-loaded with the primary action, followed by a concise list of return fields. No redundant or extraneous text.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a read-only list tool with good annotations, the description covers the main action and return fields. Minor gap: no mention that network_code is optional despite schema indicating default. Still, fairly complete for the complexity level.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already documents both parameters. The description repeats the domain as 'Site domain' but adds no new semantic value beyond what the schema provides. Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it retrieves all pricing rules for a site using a specific verb ("Get") and resource ("price rules"). It also lists returned fields, distinguishing it from sibling tools that generate reports rather than retrieve configured rules.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No explicit guidance on when to use this tool versus alternatives like report tools. The purpose is implied but lack of when-to-use or when-not-to-use instructions limits agent decision-making.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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