Escape hatch: run any raw GAQL query against Google Ads. Use when preset tools don't cover the report shape you need. Docs: developers.google.com/google-ads/api/docs/query/overview

List all Google Ads customer accounts the authenticated user has access to. Useful for finding customer IDs.

Get basic info for the current Google Ads account: name, currency, timezone, manager flag, status.

List campaigns in the account with name, status, channel type, bidding strategy, and date range. Filter by status (default ENABLED).

Campaign-level performance: impressions, clicks, CTR, avg CPC, cost, conversions, conv value, CPA, ROAS. Defaults to last 28 days, enabled campaigns, sorted by cost desc.

Ad group performance with campaign context. Optional campaign_id filter. Default last 28 days, enabled ad groups.

Keyword-level performance with match type, quality score, clicks, cost, conversions. Filter by campaign_id or ad_group_id. Default last 28 days, enabled keywords.

Search terms that triggered ads (the actual user queries, not your keywords). Essential for finding wasted spend and negative keyword candidates. Default last 28 days.

Conversions and conversion value broken down by campaign × conversion action. Sorted by conversions desc. Default last 28 days.

List all conversion actions configured in the account: name, category, type, whether included in Conversions metric, counting type.

List Responsive Search Ads with all headlines, descriptions, Ad Strength rating, and approval status. Filter by campaign or ad group.

Asset-level performance labels (BEST / GOOD / LOW / PENDING / LEARNING) for RSA headlines and descriptions. Identifies which assets to keep, test, or replace.

List account-level assets: sitelinks, callouts, structured snippets, images, call extensions, and more. Filter by asset type.

Assets linked to campaigns with field type and status. Shows which extensions are active on which campaigns.

List user lists (remarketing audiences, customer match lists) in the account with size, eligibility, and match rate.

Audiences attached to campaigns with targeting setting (observation vs targeting) and bid modifier. Shows both inclusion and exclusion lists.

Performance broken down by geographic location (country, region, city). Surfaces top and bottom geo segments by cost and conversions.

Clicks, cost, CTR, conversions, and CPA split by MOBILE / DESKTOP / TABLET per campaign. Default last 28 days.

Search Impression Share, Lost IS (Budget), and Lost IS (Rank) per campaign. Identifies whether budget or Quality Score/bid is limiting reach.

Auction Insights report: impression share, overlap rate, outranking share, top-of-page %, and absolute top % vs competitors. Optional campaign filter.

All campaign budgets with daily/total amount, delivery method (STANDARD/ACCELERATED), period, and whether a recommended budget exists.

Cost vs budget per campaign for the specified period with utilization percentage. Flags over- and under-pacing campaigns. Default last 28 days.