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Provides tools for managing and analyzing Google Ads accounts, including listing campaigns, keywords, ad groups, RSAs with asset performance labels, search terms, conversions, audiences, geo/device performance, impression share, auction insights, and budget pacing.

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google-ads-mcp

by ZLeventer

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TypeScript

Remote

google-ads-mcp

npm version npm downloads glama score Node.js MCP License: MIT

MCP server for Google Ads — diagnose spend efficiency, impression share, and asset performance from Claude.

22 tools across campaigns, keywords, RSAs, assets, audiences, geo/device splits, impression share, auction insights, and budget pacing — plus a raw GAQL escape hatch. Built for B2B paid search teams and agencies running real diagnosis, not just dashboard-style "list my campaigns" queries.

Why this exists

Most Google Ads MCP servers stop at "list campaigns + basic metrics." This one goes after the questions paid search teams actually ask: which RSA assets are labeled LOW so I can replace them, which keywords burn budget with zero conversions, who am I losing impression share to in auction insights, what's my mobile vs. desktop CPA gap, which campaigns are budget-limited right now. Those are the levers you pull to fix performance — and they're all first-class tools here.

Differentiated from the official googleads/google-ads-mcp: ships RSA asset performance labels, auction insights, impression share analysis, geo/device splits, audience targeting inspection, and budget pacing.

Related MCP server: adops-mcp

Example prompts

Once installed, ask Claude things like:

"What's my impression share vs competitors this month? Who am I most often losing to?"
"Show all RSA assets with LOW performance labels so I can replace them."
"Which keywords are spending the most with zero conversions in the last 30 days?"
"What's my mobile vs. desktop CPA difference across all campaigns?"
"Are any campaigns budget-limited right now? Show Lost IS (Budget)."
"List my remarketing audiences and tell me which ones are large enough to target in Search."

Demo

🎥 Walkthrough video coming soon — diagnosing wasted spend from Claude in under 60 seconds.

Features

Category	Tools
Account	List accounts, account info
Campaigns	List campaigns, campaign performance, ad group performance
Keywords	Keyword performance, search terms report
Conversions	Conversions by campaign, list conversion actions
Ad Copy / RSAs	List RSAs with Ad Strength, RSA asset performance labels
Assets / Extensions	List account assets, campaign assets
Audiences	List user lists, campaign audience targeting
Performance	Geo performance, device performance, impression share, auction insights
Budget	List budgets, budget pacing
Escape hatch	Raw GAQL query

Prerequisites

Node.js 20+
A Google Ads Developer Token (apply here)
OAuth 2.0 credentials (Client ID + Secret) from Google Cloud Console
A refresh token with https://www.googleapis.com/auth/adwords scope

Environment variables

Variable	Required	Description
`GOOGLE_ADS_DEVELOPER_TOKEN`	Yes	Your Google Ads developer token
`GOOGLE_ADS_CLIENT_ID`	Yes	OAuth 2.0 client ID
`GOOGLE_ADS_CLIENT_SECRET`	Yes	OAuth 2.0 client secret
`GOOGLE_ADS_REFRESH_TOKEN`	Yes	OAuth 2.0 refresh token
`GOOGLE_ADS_CUSTOMER_ID`	Yes*	Default customer ID (no dashes). Can be overridden per tool call.
`GOOGLE_ADS_LOGIN_CUSTOMER_ID`	No	Manager account ID for MCC access

Usage

Claude Desktop (`claude_desktop_config.json`)

{
  "mcpServers": {
    "google-ads": {
      "command": "npx",
      "args": ["-y", "google-ads-mcp"],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_TOKEN",
        "GOOGLE_ADS_CLIENT_ID": "YOUR_CLIENT_ID",
        "GOOGLE_ADS_CLIENT_SECRET": "YOUR_CLIENT_SECRET",
        "GOOGLE_ADS_REFRESH_TOKEN": "YOUR_REFRESH_TOKEN",
        "GOOGLE_ADS_CUSTOMER_ID": "1234567890"
      }
    }
  }
}

Claude Code

{
  "mcpServers": {
    "google-ads": {
      "command": "node",
      "args": ["/path/to/google-ads-mcp/dist/index.js"],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_TOKEN",
        "GOOGLE_ADS_CLIENT_ID": "YOUR_CLIENT_ID",
        "GOOGLE_ADS_CLIENT_SECRET": "YOUR_CLIENT_SECRET",
        "GOOGLE_ADS_REFRESH_TOKEN": "YOUR_REFRESH_TOKEN",
        "GOOGLE_ADS_CUSTOMER_ID": "1234567890"
      }
    }
  }
}

Cursor (`~/.cursor/mcp.json`)

{
  "mcpServers": {
    "google-ads": {
      "command": "npx",
      "args": ["-y", "google-ads-mcp"],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_TOKEN",
        "GOOGLE_ADS_CLIENT_ID": "YOUR_CLIENT_ID",
        "GOOGLE_ADS_CLIENT_SECRET": "YOUR_CLIENT_SECRET",
        "GOOGLE_ADS_REFRESH_TOKEN": "YOUR_REFRESH_TOKEN",
        "GOOGLE_ADS_CUSTOMER_ID": "1234567890"
      }
    }
  }
}

Docker

docker build -t google-ads-mcp .
docker run --rm \
  -e GOOGLE_ADS_DEVELOPER_TOKEN=YOUR_TOKEN \
  -e GOOGLE_ADS_CLIENT_ID=YOUR_CLIENT_ID \
  -e GOOGLE_ADS_CLIENT_SECRET=YOUR_CLIENT_SECRET \
  -e GOOGLE_ADS_REFRESH_TOKEN=YOUR_REFRESH_TOKEN \
  -e GOOGLE_ADS_CUSTOMER_ID=1234567890 \
  google-ads-mcp

Tools reference

Tool	Description
`gads_run_gaql`	Run any raw GAQL query — escape hatch for custom reports
`gads_list_accounts`	List all accessible Google Ads accounts
`gads_account_info`	Name, currency, timezone, manager flag, status
`gads_list_campaigns`	Campaigns with status, channel type, bidding strategy
`gads_campaign_performance`	Impressions, clicks, CTR, CPC, cost, conversions, CPA, ROAS
`gads_ad_group_performance`	Ad group metrics with campaign context
`gads_keyword_performance`	Keywords with match type, quality score, cost, conversions
`gads_search_terms_report`	Actual user queries that triggered ads — find negatives and opportunities
`gads_conversions_by_campaign`	Conversions × conversion action per campaign
`gads_list_conversion_actions`	All conversion actions with category, type, counting method
`gads_list_rsas`	RSAs with all headlines, descriptions, Ad Strength, approval status
`gads_rsa_asset_performance`	Per-asset performance labels: BEST / GOOD / LOW / PENDING / LEARNING
`gads_list_assets`	Account assets: sitelinks, callouts, structured snippets, images
`gads_campaign_assets`	Assets linked to campaigns with field type
`gads_list_audiences`	User lists (remarketing, customer match) with size and match rate
`gads_campaign_audience_targeting`	Audiences on campaigns with bid modifiers and inclusion/exclusion
`gads_geo_performance`	Performance by country, region, and city
`gads_device_performance`	Cost, conversions, CPA split by MOBILE / DESKTOP / TABLET
`gads_impression_share`	Search IS, Lost IS (Budget), Lost IS (Rank) per campaign
`gads_auction_insights`	Impression share, overlap rate, outranking share vs competitors
`gads_list_budgets`	All budgets: amount, delivery method, period, recommended budget
`gads_budget_pacing`	Cost vs budget per campaign with utilization %

Build from source

git clone https://github.com/ZLeventer/google-ads-mcp.git
cd google-ads-mcp
npm install
npm run build

License

Available Tools

22 tools

gads_account_infoA

Get basic info for the current Google Ads account: name, currency, timezone, manager flag, status.

Inputs: customer_id.

gads_ad_group_performanceB

Ad group performance with campaign context. Optional campaign_id filter. Default last 28 days, enabled ad groups.

Inputs: start_date, end_date, customer_id, limit, +2 more.

gads_auction_insightsB

Auction Insights report: impression share, overlap rate, outranking share, top-of-page %, and absolute top % vs competitors. Optional campaign filter.

Inputs: customer_id, start_date, end_date, campaign_id.

gads_budget_pacingA

Cost vs budget per campaign for the specified period with utilization percentage. Flags over- and under-pacing campaigns. Default last 28 days.

Inputs: customer_id, start_date, end_date.

gads_campaign_assetsA

Assets linked to campaigns with field type and status. Shows which extensions are active on which campaigns.

Inputs: customer_id, campaign_id.

gads_campaign_audience_targetingA

Audiences attached to campaigns with targeting setting (observation vs targeting) and bid modifier. Shows both inclusion and exclusion lists.

Inputs: customer_id, campaign_id.

gads_campaign_performanceA

Campaign-level performance: impressions, clicks, CTR, avg CPC, cost, conversions, conv value, CPA, ROAS. Defaults to last 28 days, enabled campaigns, sorted by cost desc.

Inputs: start_date, end_date, customer_id, limit, +2 more.

gads_conversions_by_campaignB

Conversions and conversion value broken down by campaign × conversion action. Sorted by conversions desc. Default last 28 days.

Inputs: start_date, end_date, customer_id, limit.

gads_device_performanceA

Clicks, cost, CTR, conversions, and CPA split by MOBILE / DESKTOP / TABLET per campaign. Default last 28 days.

Inputs: customer_id, start_date, end_date, campaign_id.

gads_geo_performanceB

Performance broken down by geographic location (country, region, city). Surfaces top and bottom geo segments by cost and conversions.

Inputs: customer_id, start_date, end_date, campaign_id, +1 more.

gads_impression_shareA

Search Impression Share, Lost IS (Budget), and Lost IS (Rank) per campaign. Identifies whether budget or Quality Score/bid is limiting reach.

Inputs: customer_id, start_date, end_date.

gads_keyword_performanceA

Keyword-level performance with match type, quality score, clicks, cost, conversions. Filter by campaign_id or ad_group_id. Default last 28 days, enabled keywords.

Inputs: start_date, end_date, customer_id, limit, +3 more.

gads_list_accountsA

List all Google Ads customer accounts the authenticated user has access to. Useful for finding customer IDs.

Inputs: no named parameters.

gads_list_assetsB

List account-level assets: sitelinks, callouts, structured snippets, images, call extensions, and more. Filter by asset type.

Inputs: customer_id, asset_type, limit.

gads_list_audiencesB

List user lists (remarketing audiences, customer match lists) in the account with size, eligibility, and match rate.

Inputs: customer_id, limit.

gads_list_budgetsB

All campaign budgets with daily/total amount, delivery method (STANDARD/ACCELERATED), period, and whether a recommended budget exists.

Inputs: customer_id.

gads_list_campaignsB

List campaigns in the account with name, status, channel type, bidding strategy, and date range. Filter by status (default ENABLED).

Inputs: status, customer_id, limit.

gads_list_conversion_actionsC

List all conversion actions configured in the account: name, category, type, whether included in Conversions metric, counting type.

Inputs: customer_id, status.

gads_list_rsasB

List Responsive Search Ads with all headlines, descriptions, Ad Strength rating, and approval status. Filter by campaign or ad group.

Inputs: customer_id, campaign_id, ad_group_id, limit.

gads_rsa_asset_performanceA

Asset-level performance labels (BEST / GOOD / LOW / PENDING / LEARNING) for RSA headlines and descriptions. Identifies which assets to keep, test, or replace.

Inputs: customer_id, ad_group_id, date_range.

gads_run_gaqlA

Escape hatch: run any raw GAQL query against Google Ads. Use when preset tools don't cover the report shape you need. Docs: developers.google.com/google-ads/api/docs/query/overview

Inputs: query (required), customer_id.

gads_search_terms_reportA

Search terms that triggered ads (the actual user queries, not your keywords). Essential for finding wasted spend and negative keyword candidates. Default last 28 days.

Inputs: start_date, end_date, customer_id, limit, +2 more.

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

Deploy Server

One endpoint for every MCP toolRayrun runs every MCP server behind one URL and holds the credentials. Each call is decided per client, tool, and argument, then recorded.ray.runAd

TDQS

A3.6/5.0

Scored 2026-04-28 20:20 across 22 tools

Disambiguation5/5

Each tool targets a distinct aspect of Google Ads (account info, campaign performance, keyword performance, asset management, etc.). Even related tools like campaign_performance and ad_group_performance are clearly differentiated by level. No two tools appear to serve the same purpose.

Naming Consistency4/5

All tools share the 'gads_' prefix and use lowercase with underscores. The naming follows a descriptive phrase pattern (e.g., gads_campaign_performance, gads_rsa_asset_performance). While not strictly verb_noun, the convention is consistent and readable.

Tool Count5/5

22 tools is well-scoped for a comprehensive Google Ads server. It covers listing entities, performance reports across dimensions, conversion analysis, budget pacing, auction insights, and an escape hatch. Each tool earns its place without overwhelming the user.

Completeness4/5

The tool set covers most common reporting and listing needs (campaigns, ad groups, keywords, assets, audiences, conversions, etc.). Missing write operations (create/update/delete) but these are often out of scope for a reporting-focused MCP server. The GAQL escape hatch compensates for any missing report shapes.

Maintenance

ActivityInactive

ResponsivenessNo recent community issues

Resources

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google-ads-mcp

Why this exists

Example prompts

Demo

Features

Prerequisites

Environment variables

Usage

Claude Desktop (claude_desktop_config.json)

Claude Code

Cursor (~/.cursor/mcp.json)

Docker

Tools reference

Build from source

License

Available Tools

Tool Schema Changelog

TDQS

Maintenance

Resources

Related MCP Connectors

Related MCP Servers

PaidSync (Ads analysis &official

adops-mcp

Google Ads MCP Server

Google Ads Campaign MCP

Claude Desktop (`claude_desktop_config.json`)

Cursor (`~/.cursor/mcp.json`)