de en es ja ko ru zh

google-ads-mcp

Name: google-ads-mcp
Author: ZLeventer

by ZLeventer

Overview Schema Source Related Servers Discussions Admin

TypeScript

Remote

google-ads-mcp

npm version npm downloads glama score Node.js MCP License: MIT

MCP-Server für Google Ads — analysieren Sie Ausgabeneffizienz, Impression Share und Asset-Performance direkt aus Claude.

22 Tools für Kampagnen, Keywords, RSAs, Assets, Zielgruppen, Geo-/Geräte-Aufschlüsselungen, Impression Share, Auktionsdaten und Budget-Pacing — plus ein „Notausgang“ für rohe GAQL-Abfragen. Entwickelt für B2B-Paid-Search-Teams und Agenturen, die echte Analysen durchführen, statt nur Dashboard-artige „Liste meine Kampagnen“-Abfragen zu nutzen.

Warum gibt es dieses Tool?

Die meisten Google Ads MCP-Server hören bei „Kampagnen auflisten + grundlegende Metriken“ auf. Dieses Tool geht den Fragen nach, die Paid-Search-Teams tatsächlich stellen: Welche RSA-Assets sind als LOW markiert, damit ich sie ersetzen kann?, Welche Keywords verbrennen Budget ohne Conversions?, Gegen wen verliere ich Impression Share laut Auktionsdaten?, Wie groß ist die CPA-Lücke zwischen Mobil und Desktop?, Welche Kampagnen sind aktuell budgetlimitiert?. Das sind die Hebel, mit denen Sie die Performance verbessern — und sie sind hier alle als erstklassige Tools verfügbar.

Unterscheidet sich vom offiziellen googleads/google-ads-mcp durch: RSA-Asset-Performance-Labels, Auktionsdaten, Impression-Share-Analyse, Geo-/Geräte-Aufschlüsselungen, Überprüfung des Zielgruppen-Targetings und Budget-Pacing.

Related MCP server: adops-mcp

Beispiel-Prompts

Sobald installiert, können Sie Claude Dinge fragen wie:

„Wie ist mein Impression Share im Vergleich zu Wettbewerbern diesen Monat? Gegen wen verliere ich am häufigsten?“
„Zeige alle RSA-Assets mit LOW-Performance-Label, damit ich sie ersetzen kann.“
„Welche Keywords haben in den letzten 30 Tagen am meisten Budget verbraucht, ohne Conversions zu erzielen?“
„Wie groß ist der CPA-Unterschied zwischen Mobil und Desktop über alle Kampagnen hinweg?“
„Sind aktuell Kampagnen budgetlimitiert? Zeige Lost IS (Budget).“
„Liste meine Remarketing-Zielgruppen auf und sage mir, welche groß genug sind, um sie in der Suche anzusprechen.“

Demo

🎥 Walkthrough-Video folgt in Kürze — Diagnose von verschwendetem Budget aus Claude in unter 60 Sekunden.

Funktionen

Kategorie	Tools
Konto	Konten auflisten, Kontoinformationen
Kampagnen	Kampagnen auflisten, Kampagnen-Performance, Anzeigengruppen-Performance
Keywords	Keyword-Performance, Suchbegriffbericht
Conversions	Conversions nach Kampagne, Conversion-Aktionen auflisten
Anzeigen-Copy / RSAs	RSAs mit Anzeigenstärke auflisten, RSA-Asset-Performance-Labels
Assets / Erweiterungen	Konto-Assets auflisten, Kampagnen-Assets
Zielgruppen	Nutzerlisten auflisten, Kampagnen-Zielgruppen-Targeting
Performance	Geo-Performance, Geräte-Performance, Impression Share, Auktionsdaten
Budget	Budgets auflisten, Budget-Pacing
Notausgang	Rohe GAQL-Abfrage

Voraussetzungen

Node.js 20+
Ein Google Ads Developer Token (hier beantragen)
OAuth 2.0-Anmeldedaten (Client ID + Secret) aus der Google Cloud Console
Ein Refresh-Token mit dem Scope https://www.googleapis.com/auth/adwords

Umgebungsvariablen

Variable	Erforderlich	Beschreibung
`GOOGLE_ADS_DEVELOPER_TOKEN`	Ja	Ihr Google Ads Developer Token
`GOOGLE_ADS_CLIENT_ID`	Ja	OAuth 2.0 Client ID
`GOOGLE_ADS_CLIENT_SECRET`	Ja	OAuth 2.0 Client Secret
`GOOGLE_ADS_REFRESH_TOKEN`	Ja	OAuth 2.0 Refresh Token
`GOOGLE_ADS_CUSTOMER_ID`	Ja*	Standard-Kunden-ID (ohne Bindestriche). Kann pro Tool-Aufruf überschrieben werden.
`GOOGLE_ADS_LOGIN_CUSTOMER_ID`	Nein	Manager-Konto-ID für MCC-Zugriff

Verwendung

Claude Desktop (`claude_desktop_config.json`)

{
  "mcpServers": {
    "google-ads": {
      "command": "npx",
      "args": ["-y", "google-ads-mcp"],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_TOKEN",
        "GOOGLE_ADS_CLIENT_ID": "YOUR_CLIENT_ID",
        "GOOGLE_ADS_CLIENT_SECRET": "YOUR_CLIENT_SECRET",
        "GOOGLE_ADS_REFRESH_TOKEN": "YOUR_REFRESH_TOKEN",
        "GOOGLE_ADS_CUSTOMER_ID": "1234567890"
      }
    }
  }
}

Claude Code

{
  "mcpServers": {
    "google-ads": {
      "command": "node",
      "args": ["/path/to/google-ads-mcp/dist/index.js"],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_TOKEN",
        "GOOGLE_ADS_CLIENT_ID": "YOUR_CLIENT_ID",
        "GOOGLE_ADS_CLIENT_SECRET": "YOUR_CLIENT_SECRET",
        "GOOGLE_ADS_REFRESH_TOKEN": "YOUR_REFRESH_TOKEN",
        "GOOGLE_ADS_CUSTOMER_ID": "1234567890"
      }
    }
  }
}

Cursor (`~/.cursor/mcp.json`)

{
  "mcpServers": {
    "google-ads": {
      "command": "npx",
      "args": ["-y", "google-ads-mcp"],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_TOKEN",
        "GOOGLE_ADS_CLIENT_ID": "YOUR_CLIENT_ID",
        "GOOGLE_ADS_CLIENT_SECRET": "YOUR_CLIENT_SECRET",
        "GOOGLE_ADS_REFRESH_TOKEN": "YOUR_REFRESH_TOKEN",
        "GOOGLE_ADS_CUSTOMER_ID": "1234567890"
      }
    }
  }
}

Docker

docker build -t google-ads-mcp .
docker run --rm \
  -e GOOGLE_ADS_DEVELOPER_TOKEN=YOUR_TOKEN \
  -e GOOGLE_ADS_CLIENT_ID=YOUR_CLIENT_ID \
  -e GOOGLE_ADS_CLIENT_SECRET=YOUR_CLIENT_SECRET \
  -e GOOGLE_ADS_REFRESH_TOKEN=YOUR_REFRESH_TOKEN \
  -e GOOGLE_ADS_CUSTOMER_ID=1234567890 \
  google-ads-mcp

Tool-Referenz

Tool	Beschreibung
`gads_run_gaql`	Führt jede rohe GAQL-Abfrage aus — Notausgang für benutzerdefinierte Berichte
`gads_list_accounts`	Listet alle zugänglichen Google Ads-Konten auf
`gads_account_info`	Name, Währung, Zeitzone, Manager-Flag, Status
`gads_list_campaigns`	Kampagnen mit Status, Kanaltyp, Gebotsstrategie
`gads_campaign_performance`	Impressionen, Klicks, CTR, CPC, Kosten, Conversions, CPA, ROAS
`gads_ad_group_performance`	Anzeigengruppen-Metriken mit Kampagnenkontext
`gads_keyword_performance`	Keywords mit Match-Typ, Qualitätsfaktor, Kosten, Conversions
`gads_search_terms_report`	Tatsächliche Suchanfragen von Nutzern, die Anzeigen ausgelöst haben — finden Sie negative Keywords und Chancen
`gads_conversions_by_campaign`	Conversions × Conversion-Aktion pro Kampagne
`gads_list_conversion_actions`	Alle Conversion-Aktionen mit Kategorie, Typ, Zählmethode
`gads_list_rsas`	RSAs mit allen Schlagzeilen, Beschreibungen, Anzeigenstärke, Genehmigungsstatus
`gads_rsa_asset_performance`	Performance-Labels pro Asset: BEST / GOOD / LOW / PENDING / LEARNING
`gads_list_assets`	Konto-Assets: Sitelinks, Callouts, strukturierte Snippets, Bilder
`gads_campaign_assets`	Mit Kampagnen verknüpfte Assets mit Feldtyp
`gads_list_audiences`	Nutzerlisten (Remarketing, Customer Match) mit Größe und Match-Rate
`gads_campaign_audience_targeting`	Zielgruppen in Kampagnen mit Gebotsanpassungen und Ein-/Ausschluss
`gads_geo_performance`	Performance nach Land, Region und Stadt
`gads_device_performance`	Kosten, Conversions, CPA aufgeteilt nach MOBILE / DESKTOP / TABLET
`gads_impression_share`	Such-IS, Lost IS (Budget), Lost IS (Rang) pro Kampagne
`gads_auction_insights`	Impression Share, Überschneidungsrate, Outranking-Share gegenüber Wettbewerbern
`gads_list_budgets`	Alle Budgets: Betrag, Auslieferungsmethode, Zeitraum, empfohlenes Budget
`gads_budget_pacing`	Kosten vs. Budget pro Kampagne mit Auslastung in %

Aus Quellcode bauen

git clone https://github.com/ZLeventer/google-ads-mcp.git
cd google-ads-mcp
npm install
npm run build

Lizenz

Available Tools

22 tools

gads_account_infoA

Get basic info for the current Google Ads account: name, currency, timezone, manager flag, status.

Inputs: customer_id.

gads_ad_group_performanceB

Ad group performance with campaign context. Optional campaign_id filter. Default last 28 days, enabled ad groups.

Inputs: start_date, end_date, customer_id, limit, +2 more.

gads_auction_insightsB

Auction Insights report: impression share, overlap rate, outranking share, top-of-page %, and absolute top % vs competitors. Optional campaign filter.

Inputs: customer_id, start_date, end_date, campaign_id.

gads_budget_pacingA

Cost vs budget per campaign for the specified period with utilization percentage. Flags over- and under-pacing campaigns. Default last 28 days.

Inputs: customer_id, start_date, end_date.

gads_campaign_assetsA

Assets linked to campaigns with field type and status. Shows which extensions are active on which campaigns.

Inputs: customer_id, campaign_id.

gads_campaign_audience_targetingA

Audiences attached to campaigns with targeting setting (observation vs targeting) and bid modifier. Shows both inclusion and exclusion lists.

Inputs: customer_id, campaign_id.

gads_campaign_performanceA

Campaign-level performance: impressions, clicks, CTR, avg CPC, cost, conversions, conv value, CPA, ROAS. Defaults to last 28 days, enabled campaigns, sorted by cost desc.

Inputs: start_date, end_date, customer_id, limit, +2 more.

gads_conversions_by_campaignB

Conversions and conversion value broken down by campaign × conversion action. Sorted by conversions desc. Default last 28 days.

Inputs: start_date, end_date, customer_id, limit.

gads_device_performanceA

Clicks, cost, CTR, conversions, and CPA split by MOBILE / DESKTOP / TABLET per campaign. Default last 28 days.

Inputs: customer_id, start_date, end_date, campaign_id.

gads_geo_performanceB

Performance broken down by geographic location (country, region, city). Surfaces top and bottom geo segments by cost and conversions.

Inputs: customer_id, start_date, end_date, campaign_id, +1 more.

gads_impression_shareA

Search Impression Share, Lost IS (Budget), and Lost IS (Rank) per campaign. Identifies whether budget or Quality Score/bid is limiting reach.

Inputs: customer_id, start_date, end_date.

gads_keyword_performanceA

Keyword-level performance with match type, quality score, clicks, cost, conversions. Filter by campaign_id or ad_group_id. Default last 28 days, enabled keywords.

Inputs: start_date, end_date, customer_id, limit, +3 more.

gads_list_accountsA

List all Google Ads customer accounts the authenticated user has access to. Useful for finding customer IDs.

Inputs: no named parameters.

gads_list_assetsB

List account-level assets: sitelinks, callouts, structured snippets, images, call extensions, and more. Filter by asset type.

Inputs: customer_id, asset_type, limit.

gads_list_audiencesB

List user lists (remarketing audiences, customer match lists) in the account with size, eligibility, and match rate.

Inputs: customer_id, limit.

gads_list_budgetsB

All campaign budgets with daily/total amount, delivery method (STANDARD/ACCELERATED), period, and whether a recommended budget exists.

Inputs: customer_id.

gads_list_campaignsB

List campaigns in the account with name, status, channel type, bidding strategy, and date range. Filter by status (default ENABLED).

Inputs: status, customer_id, limit.

gads_list_conversion_actionsC

List all conversion actions configured in the account: name, category, type, whether included in Conversions metric, counting type.

Inputs: customer_id, status.

gads_list_rsasB

List Responsive Search Ads with all headlines, descriptions, Ad Strength rating, and approval status. Filter by campaign or ad group.

Inputs: customer_id, campaign_id, ad_group_id, limit.

gads_rsa_asset_performanceA

Asset-level performance labels (BEST / GOOD / LOW / PENDING / LEARNING) for RSA headlines and descriptions. Identifies which assets to keep, test, or replace.

Inputs: customer_id, ad_group_id, date_range.

gads_run_gaqlA

Escape hatch: run any raw GAQL query against Google Ads. Use when preset tools don't cover the report shape you need. Docs: developers.google.com/google-ads/api/docs/query/overview

Inputs: query (required), customer_id.

gads_search_terms_reportA

Search terms that triggered ads (the actual user queries, not your keywords). Essential for finding wasted spend and negative keyword candidates. Default last 28 days.

Inputs: start_date, end_date, customer_id, limit, +2 more.

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

Deploy Server

One endpoint for every MCP toolRayrun runs every MCP server behind one URL and holds the credentials. Each call is decided per client, tool, and argument, then recorded.ray.runAd

TDQS

A3.6/5.0

Scored 2026-04-28 20:20 across 22 tools

Disambiguation5/5

Each tool targets a distinct aspect of Google Ads (account info, campaign performance, keyword performance, asset management, etc.). Even related tools like campaign_performance and ad_group_performance are clearly differentiated by level. No two tools appear to serve the same purpose.

Naming Consistency4/5

All tools share the 'gads_' prefix and use lowercase with underscores. The naming follows a descriptive phrase pattern (e.g., gads_campaign_performance, gads_rsa_asset_performance). While not strictly verb_noun, the convention is consistent and readable.

Tool Count5/5

22 tools is well-scoped for a comprehensive Google Ads server. It covers listing entities, performance reports across dimensions, conversion analysis, budget pacing, auction insights, and an escape hatch. Each tool earns its place without overwhelming the user.

Completeness4/5

The tool set covers most common reporting and listing needs (campaigns, ad groups, keywords, assets, audiences, conversions, etc.). Missing write operations (create/update/delete) but these are often out of scope for a reporting-focused MCP server. The GAQL escape hatch compensates for any missing report shapes.

Maintenance

ActivityInactive

ResponsivenessNo recent community issues

Resources

Related MCP Connectors

Google Ads MCP by AdPlug
io.github.danielpopamd
Google Ads MCP server: 17 tools for reporting, campaigns, keywords, assets. Writes preview first.
Marketing
1
https://api.adplug.app/mcp/google-ads
google-ads
ai.adramp
Google Ads MCP server — manage campaigns, keywords, and metrics.
Marketing E-commerce & Retail
2
https://mcp.adramp.ai
Microsoft Ads MCP by AdPlug
io.github.danielpopamd
Microsoft Ads MCP server: 11 tools for search, PMax, Google Ads imports. Read-only by default.
Marketing
1
https://api.adplug.app/mcp/microsoft-ads
Honeyfield Marketing MCPB
at.honeyfield
Hosted MCP server for marketing agencies: connect Google Ads, GA4, Search Console, Meta, LinkedIn and more to Claude or ChatGPT. Pull reports and make changes via OAuth login, no setup.
Data Platforms Marketing Social Media
3481
https://mcp.ads.honeyfield.at/mcp

Related MCP Servers

PaidSync (Ads analysis &official
Marketing Finance
traffiy
A
license
Not graded
quality
F
maintenance
MCP server for managing Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads via AI. 210+ tools including account audits, wasted spend detection, and PMax insights.
Updated 6 months ago (2026-05-11 08:14 UTC)
2
MIT
adops-mcp
Marketing AI & Machine Learning Monitoring
automatiabcn
A
license
A
quality
C
maintenance
Cross-platform ad management MCP server for Google Ads and Meta Ads. Campaign analytics, A/B testing with z-test, anomaly detection, and budget reallocation. 15 tools, 60 tests.
Updated 2 months ago (2026-09-13 14:41 UTC)
17
92 npm
MIT
Google Ads MCP Server
bertramdev
A
license
Not graded
quality
D
maintenance
A comprehensive Google Ads MCP server providing ~47 tools for full read/write access to Google Ads accounts, including campaign management, ad creation, keyword management, and reporting.
Updated 8 months ago (2026-03-23 19:27 UTC)
2
Apache 2.0
Google Ads Campaign MCP
Marketing Search
clientskatbi
A
license
Not graded
quality
D
maintenance
MCP server for managing Google Ads campaigns through the official Google Ads API, covering accounts, campaigns, budgets, keywords, search terms, and keyword ideas. It provides tools for both reading and mutating live ads data, such as pausing campaigns, updating budgets, and adding keywords.
Updated 3 months ago (2026-08-09 07:12 UTC)
MIT

google-ads-mcp

Warum gibt es dieses Tool?

Beispiel-Prompts

Demo

Funktionen

Voraussetzungen

Umgebungsvariablen

Verwendung

Claude Desktop (claude_desktop_config.json)

Claude Code

Cursor (~/.cursor/mcp.json)

Docker

Tool-Referenz

Aus Quellcode bauen

Lizenz

Available Tools

Tool Schema Changelog

TDQS

Maintenance

Resources

Related MCP Connectors

Related MCP Servers

PaidSync (Ads analysis &official

adops-mcp

Google Ads MCP Server

Google Ads Campaign MCP

Claude Desktop (`claude_desktop_config.json`)

Cursor (`~/.cursor/mcp.json`)