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TechDivar

AI Search Operations MCP for Bing Webmaster

by TechDivar

Competitor topic gap

aeo_compare_pages
Read-onlyIdempotent

Compare a webpage against up to five competitor pages to identify heading topics competitors cover that the page is missing, enabling targeted content improvements without copying competitor text.

Instructions

Compare one page with up to five public competitor pages and find heading topics competitors cover that the page does not. It does not copy competitor content.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
urlYesYour public webpage URL
competitor_urlsYes
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, openWorldHint=true, idempotentHint=true, and destructiveHint=false, covering the safety profile well. The description adds a useful behavioral note that it 'does not copy competitor content,' which clarifies the output is analytical rather than derivative. Given strong annotation coverage, a 3 is appropriate as the description supplements but doesn't need to be extensive.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, zero filler. The first sentence states purpose and scope precisely, the second sentence disambiguates the tool's behavioral boundary. Every word earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a two-parameter tool with strong annotations (read-only, idempotent, open-world), the description effectively covers what an agent needs to know: what it does and what it won't do. Without an output schema, the description could ideally describe the return format, but the core purpose and constraints are clearly communicated.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 50% — the two URI parameters have basic descriptions ('Your public webpage URL' and competitor URLs list). The description implies both parameters but doesn't add constraints beyond schema, such as URL format expectations or what makes a valid competitor URL. With 50% coverage, the description adds marginal value but doesn't fully compensate for the undocumented half.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb ('Compare') with a clear resource ('one page vs up to five competitor pages') and a well-defined output ('find heading topics competitors cover that the page does not'). It clearly distinguishes from sibling tools like aeo_intent_coverage or aeo_entity_coverage, which address different aspects of content gaps.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description clearly communicates when to use it: compare a page against competitor pages to find topical gaps. It also states an important exclusion ('It does not copy competitor content'), which helps agents understand it's for gap identification, not replication. However, it doesn't explicitly name alternatives or state when NOT to use it.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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