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create_display_campaign

Destructive

Build Google Ads Display campaigns with responsive ads by providing images, headlines, descriptions, and targeting details.

Instructions

Create a Google Ads Display campaign with responsive display ads. Supports image uploads from URLs.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
campaign_nameYesName for the campaign
daily_budgetYesDaily budget in USD
landscape_image_urlNoURL to 1200x628 landscape image
square_image_urlNoURL to 1200x1200 square image
headlinesYesHeadlines (1-5, max 30 chars each)
descriptionsYesDescriptions (1-5, max 90 chars each)
business_nameYesBusiness name (max 25 chars)
final_urlYesLanding page URL
geo_targetsNoGeo target codes
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The annotations already declare destructiveHint=true, indicating this is a write operation. The description adds some context by specifying 'Google Ads Display campaign' and 'responsive display ads', but doesn't disclose additional behavioral traits like authentication requirements, rate limits, or what happens on failure. No contradiction with annotations exists.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, efficient sentence that front-loads the core purpose. It could be slightly more structured by explicitly mentioning key parameters, but it avoids redundancy and wastes no words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a destructive tool with 9 parameters and no output schema, the description is adequate but lacks depth. It covers the basic purpose but doesn't explain return values, error handling, or advanced usage scenarios. Given the complexity and absence of output schema, more completeness would be beneficial.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so all parameters are documented in the schema. The description adds minimal value beyond the schema by mentioning 'image uploads from URLs', which relates to landscape_image_url and square_image_url parameters, but doesn't provide additional semantic context. Baseline 3 is appropriate given high schema coverage.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the specific action ('Create'), resource ('Google Ads Display campaign'), and ad type ('responsive display ads'), distinguishing it from sibling tools like create_search_campaign or create_meta_campaign. It also mentions the specific feature of image uploads from URLs, which adds further differentiation.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides no guidance on when to use this tool versus alternatives like create_search_campaign or create_pmax_campaign. It mentions 'responsive display ads' but doesn't explain when display campaigns are preferred over search or other campaign types, nor does it mention prerequisites or exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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