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runSEOAudit

Analyze webpage SEO performance by identifying optimization opportunities for better search visibility and user experience.

Instructions

Run an SEO audit on the current page

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Implementation Reference

  • MCP server tool registration for 'runSEOAudit'. Proxies requests to the browser connector server's /seo-audit endpoint.
    server.tool(
      "runSEOAudit",
      "Run an SEO audit on the current page",
      {},
      async () => {
        return await withServerConnection(async () => {
          try {
            console.log(
              `Sending POST request to http://${discoveredHost}:${discoveredPort}/seo-audit`
            );
            const response = await fetch(
              `http://${discoveredHost}:${discoveredPort}/seo-audit`,
              {
                method: "POST",
                headers: {
                  "Content-Type": "application/json",
                  Accept: "application/json",
                },
                body: JSON.stringify({
                  category: AuditCategory.SEO,
                  source: "mcp_tool",
                  timestamp: Date.now(),
                }),
              }
            );
    
            // Log the response status
            console.log(`SEO audit response status: ${response.status}`);
    
            if (!response.ok) {
              const errorText = await response.text();
              console.error(`SEO audit error: ${errorText}`);
              throw new Error(`Server returned ${response.status}: ${errorText}`);
            }
    
            const json = await response.json();
    
            return {
              content: [
                {
                  type: "text",
                  text: JSON.stringify(json, null, 2),
                },
              ],
            };
          } catch (error) {
            const errorMessage =
              error instanceof Error ? error.message : String(error);
            console.error("Error in SEO audit:", errorMessage);
            return {
              content: [
                {
                  type: "text",
                  text: `Failed to run SEO audit: ${errorMessage}`,
                },
              ],
            };
          }
        });
      }
    );
  • Registers the HTTP POST /seo-audit endpoint in the browser connector server, wiring it to call the runSEOAudit function.
    private setupSEOAudit() {
      this.setupAuditEndpoint(AuditCategory.SEO, "/seo-audit", runSEOAudit);
    }
  • Primary handler function that executes the SEO audit logic: runs Lighthouse on SEO category and processes results.
    export async function runSEOAudit(url: string): Promise<AIOptimizedSEOReport> {
      try {
        const lhr = await runLighthouseAudit(url, [AuditCategory.SEO]);
        return extractAIOptimizedData(lhr, url);
      } catch (error) {
        throw new Error(
          `SEO audit failed: ${
            error instanceof Error ? error.message : String(error)
          }`
        );
      }
    }
  • TypeScript interfaces and types defining the input/output schema for the SEO audit report (AIOptimizedSEOReport, SEOReportContent, AISEOIssue).
    /**
     * SEO-specific report content structure
     */
    export interface SEOReportContent {
      score: number; // Overall score (0-100)
      audit_counts: {
        // Counts of different audit types
        failed: number;
        passed: number;
        manual: number;
        informative: number;
        not_applicable: number;
      };
      issues: AISEOIssue[];
      categories: {
        [category: string]: {
          score: number;
          issues_count: number;
        };
      };
      prioritized_recommendations?: string[]; // Ordered list of recommendations
    }
    
    /**
     * Full SEO report implementing the base LighthouseReport interface
     */
    export type AIOptimizedSEOReport = LighthouseReport<SEOReportContent>;
    
    /**
     * AI-optimized SEO issue
     */
    interface AISEOIssue {
      id: string; // e.g., "meta-description"
      title: string; // e.g., "Document has a meta description"
      impact: "critical" | "serious" | "moderate" | "minor";
      category: string; // e.g., "content", "mobile", "crawlability"
      details?: {
        selector?: string; // CSS selector if applicable
        value?: string; // Current value
        issue?: string; // Description of the issue
      }[];
      score: number | null; // 0-1 or null
    }
    
    // Original interfaces for backward compatibility
    interface SEOAudit {
      id: string; // e.g., "meta-description"
      title: string; // e.g., "Document has a meta description"
      description: string; // e.g., "Meta descriptions improve SEO..."
      score: number | null; // 0-1 or null
      scoreDisplayMode: string; // e.g., "binary"
      details?: SEOAuditDetails; // Optional, structured details
      weight?: number; // For prioritization
    }
    
    interface SEOAuditDetails {
      items?: Array<{
        selector?: string; // e.g., "meta[name='description']"
        issue?: string; // e.g., "Meta description is missing"
        value?: string; // e.g., Current meta description text
      }>;
      type?: string; // e.g., "table"
    }
    
    // This ensures we always include critical issues while limiting less important ones
    const DETAIL_LIMITS = {
  • Supporting helper that transforms raw Lighthouse results into the AI-optimized SEO report structure with prioritized issues and recommendations.
    /**
     * Extract AI-optimized SEO data from Lighthouse results
     */
    const extractAIOptimizedData = (
      lhr: LighthouseResult,
      url: string
    ): AIOptimizedSEOReport => {
      const categoryData = lhr.categories[AuditCategory.SEO];
      const audits = lhr.audits || {};
    
      // Add metadata
      const metadata = {
        url,
        timestamp: lhr.fetchTime || new Date().toISOString(),
        device: "desktop", // This could be made configurable
        lighthouseVersion: lhr.lighthouseVersion,
      };
    
      // Initialize variables
      const issues: AISEOIssue[] = [];
      const categories: {
        [category: string]: { score: number; issues_count: number };
      } = {
        content: { score: 0, issues_count: 0 },
        mobile: { score: 0, issues_count: 0 },
        crawlability: { score: 0, issues_count: 0 },
        other: { score: 0, issues_count: 0 },
      };
    
      // Count audits by type
      let failedCount = 0;
      let passedCount = 0;
      let manualCount = 0;
      let informativeCount = 0;
      let notApplicableCount = 0;
    
      // Process audit refs
      const auditRefs = categoryData?.auditRefs || [];
    
      // First pass: count audits by type and initialize categories
      auditRefs.forEach((ref) => {
        const audit = audits[ref.id];
        if (!audit) return;
    
        // Count by scoreDisplayMode
        if (audit.scoreDisplayMode === "manual") {
          manualCount++;
        } else if (audit.scoreDisplayMode === "informative") {
          informativeCount++;
        } else if (audit.scoreDisplayMode === "notApplicable") {
          notApplicableCount++;
        } else if (audit.score !== null) {
          // Binary pass/fail
          if (audit.score >= 0.9) {
            passedCount++;
          } else {
            failedCount++;
          }
        }
    
        // Categorize the issue
        let category = "other";
        if (
          ref.id.includes("crawl") ||
          ref.id.includes("http") ||
          ref.id.includes("redirect") ||
          ref.id.includes("robots")
        ) {
          category = "crawlability";
        } else if (
          ref.id.includes("viewport") ||
          ref.id.includes("font-size") ||
          ref.id.includes("tap-targets")
        ) {
          category = "mobile";
        } else if (
          ref.id.includes("document") ||
          ref.id.includes("meta") ||
          ref.id.includes("description") ||
          ref.id.includes("canonical") ||
          ref.id.includes("title") ||
          ref.id.includes("link")
        ) {
          category = "content";
        }
    
        // Update category score and issues count
        if (audit.score !== null && audit.score < 0.9) {
          categories[category].issues_count++;
        }
      });
    
      // Second pass: process failed audits into AI-friendly format
      auditRefs
        .filter((ref) => {
          const audit = audits[ref.id];
          return audit && audit.score !== null && audit.score < 0.9;
        })
        .sort((a, b) => (b.weight || 0) - (a.weight || 0))
        // No limit on failed audits - we'll filter dynamically based on impact
        .forEach((ref) => {
          const audit = audits[ref.id];
    
          // Determine impact level based on score and weight
          let impact: "critical" | "serious" | "moderate" | "minor" = "moderate";
          if (audit.score === 0) {
            impact = "critical";
          } else if (audit.score !== null && audit.score <= 0.5) {
            impact = "serious";
          } else if (audit.score !== null && audit.score > 0.7) {
            impact = "minor";
          }
    
          // Categorize the issue
          let category = "other";
          if (
            ref.id.includes("crawl") ||
            ref.id.includes("http") ||
            ref.id.includes("redirect") ||
            ref.id.includes("robots")
          ) {
            category = "crawlability";
          } else if (
            ref.id.includes("viewport") ||
            ref.id.includes("font-size") ||
            ref.id.includes("tap-targets")
          ) {
            category = "mobile";
          } else if (
            ref.id.includes("document") ||
            ref.id.includes("meta") ||
            ref.id.includes("description") ||
            ref.id.includes("canonical") ||
            ref.id.includes("title") ||
            ref.id.includes("link")
          ) {
            category = "content";
          }
    
          // Extract details
          const details: { selector?: string; value?: string; issue?: string }[] =
            [];
    
          if (audit.details) {
            const auditDetails = audit.details as any;
            if (auditDetails.items && Array.isArray(auditDetails.items)) {
              // Determine item limit based on impact
              const itemLimit = DETAIL_LIMITS[impact];
    
              auditDetails.items.slice(0, itemLimit).forEach((item: any) => {
                const detail: {
                  selector?: string;
                  value?: string;
                  issue?: string;
                } = {};
    
                if (item.selector) {
                  detail.selector = item.selector;
                }
    
                if (item.value !== undefined) {
                  detail.value = item.value;
                }
    
                if (item.issue) {
                  detail.issue = item.issue;
                }
    
                if (Object.keys(detail).length > 0) {
                  details.push(detail);
                }
              });
            }
          }
    
          // Create the issue
          const issue: AISEOIssue = {
            id: ref.id,
            title: audit.title,
            impact,
            category,
            details: details.length > 0 ? details : undefined,
            score: audit.score,
          };
    
          issues.push(issue);
        });
    
      // Calculate overall score
      const score = Math.round((categoryData?.score || 0) * 100);
    
      // Generate prioritized recommendations
      const prioritized_recommendations: string[] = [];
    
      // Add category-specific recommendations
      Object.entries(categories)
        .filter(([_, data]) => data.issues_count > 0)
        .sort(([_, a], [__, b]) => b.issues_count - a.issues_count)
        .forEach(([category, data]) => {
          if (data.issues_count === 0) return;
    
          let recommendation = "";
    
          switch (category) {
            case "content":
              recommendation = `Improve SEO content (${data.issues_count} issues): titles, descriptions, and headers`;
              break;
            case "mobile":
              recommendation = `Optimize for mobile devices (${data.issues_count} issues)`;
              break;
            case "crawlability":
              recommendation = `Fix crawlability issues (${data.issues_count} issues): robots.txt, sitemaps, and redirects`;
              break;
            default:
              recommendation = `Fix ${data.issues_count} SEO issues in category: ${category}`;
          }
    
          prioritized_recommendations.push(recommendation);
        });
    
      // Add specific high-impact recommendations
      if (issues.some((issue) => issue.id === "meta-description")) {
        prioritized_recommendations.push(
          "Add a meta description to improve click-through rate"
        );
      }
    
      if (issues.some((issue) => issue.id === "document-title")) {
        prioritized_recommendations.push(
          "Add a descriptive page title with keywords"
        );
      }
    
      if (issues.some((issue) => issue.id === "hreflang")) {
        prioritized_recommendations.push(
          "Fix hreflang implementation for international SEO"
        );
      }
    
      if (issues.some((issue) => issue.id === "canonical")) {
        prioritized_recommendations.push("Implement proper canonical tags");
      }
    
      // Create the report content
      const reportContent: SEOReportContent = {
        score,
        audit_counts: {
          failed: failedCount,
          passed: passedCount,
          manual: manualCount,
          informative: informativeCount,
          not_applicable: notApplicableCount,
        },
        issues,
        categories,
        prioritized_recommendations:
          prioritized_recommendations.length > 0
            ? prioritized_recommendations
            : undefined,
      };
    
      // Return the full report following the LighthouseReport interface
      return {
        metadata,
        report: reportContent,
      };
    };
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries full burden for behavioral disclosure. It states what the tool does but doesn't describe what an SEO audit entails, what kind of output to expect, whether it's resource-intensive, or any side effects. The description is functional but lacks behavioral context.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, clear sentence that communicates the core functionality without any unnecessary words. It's perfectly front-loaded and wastes no space on redundant information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given that this is an audit tool with no annotations and no output schema, the description is insufficient. It doesn't explain what an SEO audit measures, what format results come in, or how this differs from other audit tools. For a tool that presumably produces diagnostic information, more context is needed.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The tool has zero parameters with 100% schema description coverage, so the baseline is 4. The description appropriately doesn't discuss parameters since none exist, which is correct for this parameterless tool.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action ('run') and target ('SEO audit on the current page'), making the purpose immediately understandable. However, it doesn't distinguish this tool from sibling audit tools like 'runAccessibilityAudit' or 'runPerformanceAudit' beyond specifying the audit type.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides no guidance on when to use this tool versus alternatives like other audit tools or debugging tools. It mentions 'current page' but doesn't specify prerequisites, timing considerations, or when other tools might be more appropriate.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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