Check AI visibility
get_ai_visibilityScore how visible a website is to AI assistants like ChatGPT, Perplexity, Claude, Gemini and Copilot, with per-engine breakdowns, competitor gaps, cited sources and 7/30-day trend data.
Instructions
Check how visible a website is to AI assistants right now. Use this whenever someone asks "does ChatGPT/Perplexity/Claude/Gemini/Copilot recommend this business," "is my site showing up in AI answers," "what's my AI visibility / GEO score," or wants a quick read on whether an AI assistant would surface a given domain. Returns an overall AI-visibility score (0–100), a per-engine breakdown (ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, Google AI Overviews), and the top competitor appearing in place of the site. When the audit recorded citations, sources lists the documents the assistants actually read, ranked by cross-engine agreement, each marked yours, competitor or third_party — treat competitor rows as context, not as placement targets; sources: null means the recorded answers cited nothing attributable, and an absent key means citations were not recorded for this audit. The result also includes trend data: 7- and 30-day score movement computed from the domain's stored snapshot history, for the question this audit asked, ending at the snapshot this audit stored; when it stored no measured snapshot, trend is null and trend_note says why. If name_warning is present, the business name behind the score could not be verified — relay that caveat rather than presenting the score as settled fact, and offer to re-run with an explicit business name. Requires a Website Auditor subscription ($49/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| domain | Yes | The website domain, e.g. "example.com". | |
| business_name | No | Optional. The business's real name, if you know it. Leave it out and the audit detects the name from the site and flags it when unverified — a guessed name is scored as if confirmed, so supply one only when it is actually known. | |
| business_location | No | Optional. The city the business trades in, e.g. "Hilo, HI". Leave it out and the audit detects it; when nothing is detectable the questions widen to the country or drop the place entirely, which is right for a national or global business and wrong for a local one. |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| score | Yes | Overall AI-visibility score, 0–100. | |
| trend | Yes | Pro only; null when unavailable — trend_note says why. | |
| sources | No | ||
| summary | Yes | ||
| by_engine | Yes | Per-engine AI-visibility score, 0–100. NULL means the engine was not scored — see engine_status for which of the two reasons. A null is NOT a zero: zero means the engine answered and never named the business. | |
| dashboard | No | ||
| next_steps | No | Free audits only: what this result found that another tool can act on, as plain facts with the tool's name. | |
| trend_note | No | Present exactly when trend is null: the reason. | |
| name_source | No | "detected" | "user_supplied" | "domain_fallback". | |
| name_warning | No | Set ONLY when the business name behind the score could not be verified. The score is computed from queries built around that name, so relay this caveat rather than presenting the score as settled. | |
| coverage_note | No | Present exactly when an engine was asked and did not answer. Relay it: the score covers fewer engines than the run asked (four on a free audit, six on a paid one). | |
| engine_status | Yes | Why each engine's score is what it is. 'scored' — the engine answered and the number is a measurement. 'unanswered' — it was asked and returned nothing, so there is no score; do not report it as 0. 'not_asked' — it was not part of this run at all — Google AI Overviews and Microsoft Copilot are asked on paid plans only. | |
| name_verified | No | ||
| stance_counts | No | How many answers recommended, mentioned or cautioned against the site. Present when recorded. | |
| top_competitor | Yes | The competitor appearing in place of the site, if any. | |
| questions_asked | No | The questions put to the assistants for this score, when the report recorded them. | |
| appears_by_engine | Yes | Whether the site appeared at all on each engine. Distinct from the scores: an engine can have appearances yet a low score, or the reverse. NULL when the engine was not scored — false would assert it did not name the business, which is a claim an unmeasured engine cannot support. | |
| recommendation_gap | No | How far behind the top beatable rival the site is, in the answers that recommend it. Present only when measured; its sentence is also in summary. |