Check how visible a website is to AI assistants right now. Use this whenever someone asks "does ChatGPT/Perplexity/Claude/Gemini recommend this business," "is my site showing up in AI answers," "what's my AI visibility / GEO score," or wants a quick read on whether an AI assistant would surface a given domain. Returns an overall AI-visibility score (0–100), a per-engine breakdown (ChatGPT, Perplexity, Claude, Gemini), and the top competitor appearing in place of the site. When the audit recorded citations, sources lists the documents the assistants actually read, ranked by cross-engine agreement, each marked yours, competitor or third_party — treat competitor rows as context, not as placement targets; sources: null means the recorded answers cited nothing attributable, and an absent key means citations were not recorded for this audit. The result also includes trend data: 7- and 30-day score movement computed from the domain's stored snapshot history, for the question this audit asked, ending at the snapshot this audit stored; when it stored no measured snapshot, trend is null and trend_note says why. If name_warning is present, the business name behind the score could not be verified — relay that caveat rather than presenting the score as settled fact, and offer to re-run with an explicit business name. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Run a full one-time audit of a website — AI visibility, plus security headers, broken links, performance, and a crawlability-and-markup score (scores.seo: robots.txt, AI crawler access, sitemap, structured data, meta description and Open Graph tags). Use this when someone asks to "audit," "scan," "check," or "review" a website's health, or wants a complete report rather than just the AI-visibility number. Returns a scored summary across categories and a link to the full report. The ranked cited-sources evidence behind the AI-visibility number is returned by get_ai_visibility, not by this tool. If name_warning is present, the business name the AI-visibility score was measured against could not be verified — relay that caveat rather than presenting the score as settled fact. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Report what changed in a website's AI-visibility score, only between two snapshots that asked the same question. Use this when someone asks "did anything change," "what's different this week/month," or "did my AI visibility drop." The domain need not be tracked: history accrues from any audit of it, tracked or not — track_site adds the weekly re-audits to the series, it is not a precondition, so do not track a site just to answer a change question. Returns the change in the overall score and the per-engine score changes, for engines measured both times — the overall only when the same engines answered both snapshots, otherwise it is null with an overall_note naming which answered each, and the per-engine changes stand alone; competitor_changes, new_issues and resolved_issues are always empty, since snapshots record neither competitors nor audit issues. A change is only ever measured between two snapshots that asked the same question (the same business name, market and queries); when there is no such pair it says why instead of giving a number, with the date the series re-baselined when it did. The series is the measured weekly re-audits and any audit that asked the same question as the newest recorded one, while it has no gap longer than four weeks and a day from the newest weekly re-audit that recorded its question, through each later snapshot of the series (weekly re-audits included, recorded or not), to the newest measured snapshot; otherwise every measured snapshot. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Compare a website's AI visibility head-to-head against named competitors. Use this when someone asks "how do I stack up against X and Y," "who does ChatGPT recommend instead of me," or wants a competitive AI-visibility view. Returns each competitor's score and where they appear that the site does not. Each competitor not already cached costs one audit against your daily quota; if the quota can't cover every competitor, it ranks the ones it could audit and returns a quota summary plus a skipped list naming the rest — it never drops competitors silently or invents scores. If the quota is already exhausted it returns an over-quota error with the reset time. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Start (or stop) ongoing monitoring of a website's AI visibility on a schedule. Use this when someone wants to "monitor," "track," "watch," or "get alerted about" a site's AI visibility over time, rather than a one-off check. Adds weekly re-audits to the history that get_changes reads from — a history every audit already accrues, tracked or not — so use this to be watched on a schedule, not to make get_changes work. Passing enabled: false stops monitoring by deleting the enrollment, as untrack_site does. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Benchmark a website's AI visibility against its industry and location. Use this when someone asks "how do I compare to others in my space," "is this a good score for my industry," or wants percentile/peer context rather than an absolute number. Backed by aggregated audit data. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Get specific, prioritized fixes to raise a website's AI visibility and audit scores. Use this when someone asks "how do I fix this," "what should I change," "how do I improve my AI visibility," or after an audit surfaces issues. Returns ranked actions with expected impact, each built from the domain's latest audit and citing its evidence (blocked AI crawlers, missing structured data, the competitor sites the assistants cited). Works with any Website Auditor API key and needs an audit on record for the domain; with Pro it also says where to get listed, what the assistants get wrong about the business, and which file in the fix package fixes each finding — without Pro the listing places are only counted.

Generate structured data (JSON-LD schema) tailored to a website, to improve how AI assistants and search engines understand it. Use this when someone asks for "schema," "structured data," "JSON-LD," or wants the actual markup to implement a recommendation. Returns a DRAFT, not finished markup: every name field arrives as a placeholder — "Your Business Name" on the business types, and on a Product the product's own name and brand as "Your Product Name" and "Brand Name" — that the owner must replace with real names confirmed with them, never guessed from the domain or copied from an audit. placement_notes says what to replace first, then where to embed the finished snippet, so relay the whole ask and do not tell the user to paste the draft as returned. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Get a shareable report URL and the embeddable "Audited by Website Auditor" badge snippet for a website. Use this when someone wants to "share," "export," "send a client," or "embed" the audit result. Returns a link and an HTML badge snippet. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Stop ongoing monitoring of a website's AI visibility. Use this when someone wants to "stop tracking," "unmonitor," "stop watching," or "remove" a site from scheduled monitoring, or to free up a monitoring slot. Removing a tracked site deletes its monitoring enrollment (its past audits are kept); calling it for a site that isn't tracked changes nothing. Returns how many monitoring slots are now free. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

List the websites currently being monitored for AI visibility on a schedule. Use this when someone asks "what am I tracking," "which sites am I monitoring," "how many monitoring slots am I using," or wants to see their tracked domains. Returns each tracked domain with its cadence and active state, plus slots used and remaining (out of 5). Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Get a glanceable summary of monitoring status across all tracked websites. Use this when someone asks "how are my tracked sites doing," "what's my current AI visibility across everything I monitor," "when were my sites last checked or when do they run next," or wants a dashboard of their monitored domains. Returns, per domain, the latest AI-visibility score of its series (the measured weekly re-audits and any audit that asked the same question as the newest recorded one, while it has no gap longer than four weeks and a day from the newest weekly re-audit that recorded its question, through each later snapshot of the series (weekly re-audits included, recorded or not), to the newest measured snapshot; otherwise every measured snapshot; a newer measured snapshot outside the series is not shown, and get_changes names it), the date of its last scheduled run and when the next one runs, and the most recent change against the last snapshot that asked the same question, or a note or the summary saying why there is none — when different engines answered the two snapshots, the change shows the per-engine changes only, with a note naming which answered each, and its score_delta is null; like get_changes, a change carries competitor_changes, new_issues and resolved_issues, always empty. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Build a written go-to-market plan from a website's latest audit, grounded in its citation evidence. Use this when someone asks "what should I do about my AI visibility," "turn this audit into a plan," or wants a GTM or marketing plan for their site. The plan is built from the sources the assistants actually read — each marked yours, competitor or third_party; competitor sources shape the analysis but are never placement targets. When the audit recorded no citation evidence the plan grounds itself in the report's issues and stats instead. Pass focus or constraints to steer it, and prior_plan (the markdown from an earlier call) to refine rather than start over. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Check the caller's own Website Auditor subscription standing. Use this when someone asks "am I on Pro," "is my trial still active," "when does my subscription renew/end," "why is this tool locked," or before suggesting an upgrade. Works with any valid API key and consumes no audit quota. Returns the tier (none/free/pro), raw subscription status, period end, whether the subscription is set to cancel, the upgrade URL, and a plain-language summary — including what starting Pro requires (a payment method and accepting the Terms).

Show a complete sample Website Auditor report — no API key required, nothing to set up. Use this whenever someone wants to "try it," "see a demo," "show me what this does," "what does the output look like," or is deciding whether Website Auditor is worth subscribing to — and use it INSTEAD of refusing when no API key is configured. Returns fixed sample data for example.com in the exact shape a real audit returns: scored summary, per-test results, and the AI-visibility breakdown across ChatGPT, Perplexity, Claude and Gemini. It is clearly marked as a sample and always describes example.com, never the user's own site — auditing a real domain needs a subscription.