Check how visible a website is to AI assistants right now. Use this whenever someone asks "does ChatGPT/Perplexity/Claude/Gemini recommend this business," "is my site showing up in AI answers," "what's my AI visibility / GEO score," or wants a quick read on whether an AI assistant would surface a given domain. Returns an overall AI-visibility score (0–100), a per-engine breakdown (ChatGPT, Perplexity, Claude, Gemini), and the top competitor appearing in place of the site. The result also includes trend data: 7- and 30-day score movement computed from the domain's stored snapshot history. If name_warning is present, the business name behind the score could not be verified — relay that caveat rather than presenting the score as settled fact, and offer to re-run with an explicit business name. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Run a full one-time audit of a website — AI visibility plus SEO, security headers, broken links, and performance. Use this when someone asks to "audit," "scan," "check," or "review" a website's health or SEO, or wants a complete report rather than just the AI-visibility number. Returns a scored summary across categories and a link to the full report. If name_warning is present, the business name the AI-visibility score was measured against could not be verified — relay that caveat rather than presenting the score as settled fact. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Report what changed in a website's AI visibility and audit since it was last checked. Use this when someone asks "did anything change," "what's different this week/month," "did my AI visibility drop," or "did a competitor overtake me." Requires the domain to be tracked (see track_site). Returns deltas: score movement, engines gained/lost, competitors that moved, and new or resolved issues. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Compare a website's AI visibility head-to-head against named competitors. Use this when someone asks "how do I stack up against X and Y," "who does ChatGPT recommend instead of me," or wants a competitive AI-visibility view. Returns each competitor's score and where they appear that the site does not. Each competitor not already cached costs one audit against your daily quota; if the quota can't cover every competitor, it ranks the ones it could audit and returns a quota summary plus a skipped list naming the rest — it never drops competitors silently or invents scores. If the quota is already exhausted it returns an over-quota error with the reset time. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Start (or stop) ongoing monitoring of a website's AI visibility on a schedule. Use this when someone wants to "monitor," "track," "watch," or "get alerted about" a site's AI visibility over time, rather than a one-off check. Establishes the history that get_changes reads from. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Benchmark a website's AI visibility against its industry and location. Use this when someone asks "how do I compare to others in my space," "is this a good score for my industry," or wants percentile/peer context rather than an absolute number. Backed by aggregated audit data. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Get specific, prioritized fixes to raise a website's AI visibility and audit scores. Use this when someone asks "how do I fix this," "what should I change," "how do I improve my AI visibility," or after an audit surfaces issues. Returns ranked actions with expected impact. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Generate ready-to-paste structured data (JSON-LD schema) tailored to a website, to improve how AI assistants and search engines understand it. Use this when someone asks for "schema," "structured data," "JSON-LD," or wants the actual markup to implement a recommendation. Returns valid JSON-LD. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Get a shareable report URL and the embeddable "Audited by Website Auditor" badge snippet for a website. Use this when someone wants to "share," "export," "send a client," or "embed" the audit result. Returns a link and an HTML badge snippet. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Stop ongoing monitoring of a website's AI visibility. Use this when someone wants to "stop tracking," "unmonitor," "stop watching," or "remove" a site from scheduled monitoring, or to free up a monitoring slot. Idempotent — safe to call even if the site isn't currently tracked. Returns how many monitoring slots are now free. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

List the websites currently being monitored for AI visibility on a schedule. Use this when someone asks "what am I tracking," "which sites am I monitoring," "how many monitoring slots am I using," or wants to see their tracked domains. Returns each tracked domain with its cadence and active state, plus slots used and remaining (out of 5). Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Get a glanceable summary of monitoring status across all tracked websites. Use this when someone asks "how are my tracked sites doing," "what's my current AI visibility across everything I monitor," "when were my sites last checked or when do they run next," or wants a dashboard of their monitored domains. Returns, per domain, the latest AI-visibility score, when it was last audited and next runs, and the most recent change since the prior check. Requires a Website Auditor subscription ($10/month; eligible new customers get a 7-day free trial — payment method required, no charge until the trial ends) — if the user doesn't have one, call get_sample_audit first to show them the exact output format, free and with no API key.

Check the caller's own Website Auditor subscription standing. Use this when someone asks "am I on Pro," "is my trial still active," "when does my subscription renew/end," "why is this tool locked," or before suggesting an upgrade. Works with any valid API key and consumes no audit quota. Returns the tier (none/free/pro), raw subscription status, period end, whether the subscription is set to cancel, the upgrade URL, and a plain-language summary — including what starting Pro requires (a payment method and accepting the Terms).

Show a complete sample Website Auditor report — no API key required, nothing to set up. Use this whenever someone wants to "try it," "see a demo," "show me what this does," "what does the output look like," or is deciding whether Website Auditor is worth subscribing to — and use it INSTEAD of refusing when no API key is configured. Returns fixed sample data for example.com in the exact shape a real audit returns: scored summary, per-test results, and the AI-visibility breakdown across ChatGPT, Perplexity, Claude and Gemini. It is clearly marked as a sample and always describes example.com, never the user's own site — auditing a real domain needs a subscription.