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PlatAid

Naver Search Ad MCP

by PlatAid

estimate_keyword_performance

Read-only

Estimate expected impressions, clicks, and cost for a keyword at specified bid amounts.

Instructions

입찰가별 예상 노출/클릭/비용을 추정한다 (POST /estimate/performance/keyword).

네이버 스키마: 키워드 1개 + 입찰가 리스트를 top-level로 전송. 응답의 estimate는 각 입찰가에 대응하는 {bid, impressions, clicks, cost} 배열이다.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
bidsYes비교할 입찰가 목록 (예: [500, 1000, 2000])
deviceNo'PC' 또는 'MOBILE'PC
keywordYes추정할 키워드 1개
account_idYes계정 별칭 (P0: 'default')

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, indicating no side effects. The description adds context by specifying the HTTP method (POST) and the response structure, but does not disclose potential limitations or rate limits.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise with two main parts: purpose and response format. It is front-loaded with the core action. The mix of Korean and English slightly reduces clarity but remains efficient.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the presence of an output schema and detailed parameter descriptions, the tool description covers the essential functionality. It lacks usage context and sibling differentiation, but for a simple read-only tool, it is sufficiently complete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so parameters are described in the schema. The description adds value by explaining the response structure and the relationship between bids and estimates, exceeding mere schema repetition.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it estimates impressions, clicks, and cost per bid, specifying the HTTP endpoint and the general input/output format. However, it does not differentiate from the sibling tool 'estimate_keyword_bid', which might have a similar purpose.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No explicit guidance on when to use this tool versus alternatives like 'estimate_keyword_bid' or other report tools. The description does not mention prerequisites, exclusions, or typical use cases.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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