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PlatAid

Naver Search Ad MCP

by PlatAid

estimate_keyword_bid

Read-only

Estimate the bid amount needed to achieve a target average position or the minimum bid for exposure on Naver Search Ads.

Instructions

키워드 입찰가를 추정한다 (POST /estimate/{type}/keyword).

average-position-bid=목표 평균순위 도달 입찰가, exposure-minimum-bid=최소 노출가.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
deviceNo'PC' 또는 'MOBILE'PC
keywordsYes추정할 키워드 목록
positionNoaverage-position-bid에서 목표 평균순위
account_idYes계정 별칭 (P0: 'default')
estimate_typeNo'average-position-bid'(목표순위) 또는 'exposure-minimum-bid'(최소노출)average-position-bid

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true. The description adds the HTTP method (POST) but does not contradict annotations. However, it does not disclose additional behavioral traits beyond what annotations provide.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences: first states purpose with endpoint, second explains key terms. No unnecessary content.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the presence of output schema and full parameter descriptions in the schema, the description is fairly complete. However, it lacks usage context and does not address error conditions or prerequisites.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with parameter descriptions. The description adds minor clarification on estimate type meanings, but this is largely redundant with schema. Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool estimates keyword bids and explains the two estimate types (average-position-bid and exposure-minimum-bid). It distinguishes itself from sibling estimate_keyword_performance by focusing on bid estimation.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool versus alternatives like estimate_keyword_performance. The description does not provide usage context or exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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