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Imsamiullah09

amazon-ads-mcp

Create performance report (async)

create_report

Create an async Amazon Ads performance report for Sponsored Products, Brands, or Display. Submit date range, ad product, report type, and columns to get a report ID for polling.

Instructions

Request an async performance report (Reporting v3) for Sponsored Products, Brands or Display. Returns a reportId immediately; reports typically complete in 1–15 minutes (up to ~3h for large accounts). Poll with get_report_status, then fetch data with download_report. Common reportTypeIds: spCampaigns, spTargeting, spSearchTerm, spAdvertisedProduct, sbCampaigns, sdCampaigns. Example columns for spCampaigns: campaignId, campaignName, impressions, clicks, cost, purchases14d, sales14d (+ date when timeUnit=DAILY).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
profileIdNoAmazon Ads profile id (Amazon-Advertising-API-Scope). Omit to use the AMAZON_ADS_PROFILE_ID default. Discover ids with get_profiles.
startDateYesYYYY-MM-DD, in the profile's timezone. Most report types allow up to ~95 days lookback.
endDateYesYYYY-MM-DD inclusive.
adProductYes
reportTypeIdYesReport type id, e.g. spCampaigns, spSearchTerm, sbCampaigns, sdCampaigns.
groupByYesAggregation level, e.g. ["campaign"] or ["campaign","adGroup"].
columnsYesColumns to include. Include "date" when timeUnit=DAILY.
timeUnitNoSUMMARY = one row per entity (default); DAILY = one row per entity per day.
nameNo
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Discloses async nature, immediate return, and typical 1-15 min completion (up to 3h). No contradiction with annotations (readOnlyHint=false, destructiveHint=false, openWorldHint=true).

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Single paragraph packed with info; could benefit from bulletization. Front-loads key async behavior and workflow.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Covers purpose, workflow, timing, examples, and common ids. No output schema, but explains return of reportId and polling needed. Missing explicit detail on groupBy/columns beyond examples, but schema covers those.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 78%; description adds common reportTypeIds and example columns, plus hint to omit profileId for default. Adds value beyond schema descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description clearly states the tool requests an async performance report for Sponsored Products, Brands, or Display, returning a reportId. It lists common reportTypeIds, distinguishing it from siblings like get_report_status and download_report.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides explicit workflow: request with create_report, poll with get_report_status, fetch with download_report. Mentions typical completion times. However, no comparison to alternative report creation tools like dsp_create_report.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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