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Scored across 23 tools
Each tool targets a distinct resource and action, with clear prefixes (amc_, dsp_, sb_, sd_, sp_) and descriptive verbs (create, list, get, download). No two tools are ambiguous; even similar listing tools differ by ad product type.
Most tools follow a consistent pattern: domain prefix (e.g., amc_, dsp_, sp_) + verb + noun. The only slight deviation is 'health_check', which uses noun_noun instead of verb_noun, but it's a common exception. Overall, naming is predictable and well-structured.
With 23 tools covering AMC workflows, multiple ad product types (Sponsored Products, Brands, Display), DSP, and general profile/health, the number is well-scoped. Each tool earns its place, and there is no bloat or redundancy.
The tool surface is strong for listing and reporting but lacks mutation operations (create, update, delete) for campaigns, ad groups, keywords, and targets. There are no tools to manage budgets or bids, which are essential for advertising management, leaving notable gaps.