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Google Ads MCP Server

Create Ad Group

create_ad_group

Creates a standard enabled search ad group in a Google Ads campaign, with optional CPC bid and validation-only mode.

Instructions

Creates a standard search ad group (ENABLED) in a campaign.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesA unique ad group name within the campaign.
cpc_bidNoOptional default max CPC bid in currency units (used with manual bidding).
campaign_idYesThe numeric id of the parent campaign.
customer_idYesThe Google Ads account.
validate_onlyNoIf True, only validates the request.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv0.2.2

TDQS

B3.3/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The annotations only declare destructiveHint=false, so the description carries more of the burden. It usefully discloses that the ad group is created ENABLED and is a 'standard search' type, but omits what happens on duplicate names, permission/auth requirements, and whether failures are atomic. The added status detail is genuine value beyond annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single front-loaded sentence with no filler; the core action and resulting state come first, and nothing is wasted.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return values need not be explained. However, for a creation/mutation tool with minimal annotations and three required parameters, the description leaves gaps around duplicate handling, error behavior, and failure semantics that an agent would benefit from.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already documents all five parameters, including cpc_bid, validate_only, and required ids. The description adds no parameter-level detail, so the baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb and resource ('Creates a standard search ad group') plus the resulting state ('ENABLED in a campaign'). It is clearly distinguishable from siblings like update_ad_group or create_responsive_search_ad, though it does not name those alternatives.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It says what the tool does but gives no guidance on when to use it, prerequisites (e.g. needing a valid campaign_id), or how it relates to update_ad_group. No when-not conditions or alternatives are mentioned.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.