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Scored across 31 tools
Most tools target a distinct resource and action, and the performance reports are clearly differentiated by level. However, the generic `search` tool overlaps conceptually with the prebuilt `get_*_performance` tools, and `list_accessible_customers` vs `get_account_hierarchy` could be confused for account discovery.
Nearly all tools follow a snake_case verb_noun pattern (e.g., create_campaign, set_ad_status, add_keywords). Minor deviations include the single-word `search` and mixed use of `list` vs `get` for retrieval operations.
At 31 tools, the set is well above the typical well-scoped range of 3–15. Several tools could be consolidated, such as the separate status setters (`set_ad_status`, `set_campaign_status`, `set_keyword_status`) and the budget create/update pair.
Core workflows for creating and pausing campaigns, ad groups, ads, and keywords are covered, along with reporting and conversion goal management. However, important update operations are missing, including changing campaign or ad group names, updating keyword bids, and editing ad copy beyond creation.