Brand Colour Collision Check
brand_collisionAssess brand color ownership against competitors in a specific market. Returns distinctiveness score, ownership verdict, and strategic recommendation.
Instructions
Can this brand own this colour against these competitors in this market? Input: brand hex, brand name, competitor hexes and names, market, region. Returns CIEDE2000 distance to each competitor, archive context for each colour, a distinctiveness score (0-100), an ownership verdict (strong/viable/contested/collision), a plain-English verdict summary, and a strategic recommendation. Use before committing to a brand colour in a competitive market. Replaces manual colour distance checks and competitor palette analysis.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| brand_hex | Yes | Brand hero colour hex e.g. '#D4A829' | |
| brand_name | No | Brand name e.g. 'Fortnum and Mason' | |
| competitor_hexes | No | List of competitor hex colours | |
| competitor_names | No | Competitor names matching hex order | |
| market | No | Market context e.g. 'UK luxury food retail' | |
| region | No | Region code e.g. 'GB', 'UAE', 'JP' |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| ok | No | ||
| result | No | ||
| error | No |