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get_campaign_report

Retrieve performance metrics for sent email campaigns including opens, clicks, bounces, and unsubscribes to analyze marketing effectiveness.

Instructions

Get performance report for a sent campaign — opens, clicks, bounces, unsubscribes, and more.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
campaign_idYes

Implementation Reference

  • The handler function `get_campaign_report` for retrieving campaign performance statistics using the Mailchimp API. It is decorated with `@mcp.tool()` for MCP registration.
    @mcp.tool()
    async def get_campaign_report(campaign_id: str) -> str:
        """Get performance report for a sent campaign — opens, clicks, bounces, unsubscribes, and more."""
        mc = get_client()
        r = await mc.get(f"/reports/{campaign_id}")
        return _fmt({
            "campaign_id": campaign_id,
            "subject_line": r.get("subject_line", ""),
            "emails_sent": r.get("emails_sent", 0),
            "opens": {
                "total": r.get("opens", {}).get("opens_total", 0),
                "unique": r.get("opens", {}).get("unique_opens", 0),
                "rate": r.get("opens", {}).get("open_rate", 0),
            },
            "clicks": {
                "total": r.get("clicks", {}).get("clicks_total", 0),
                "unique": r.get("clicks", {}).get("unique_clicks", 0),
                "rate": r.get("clicks", {}).get("click_rate", 0),
            },
            "bounces": {
                "hard": r.get("bounces", {}).get("hard_bounces", 0),
                "soft": r.get("bounces", {}).get("soft_bounces", 0),
            },
            "unsubscribes": r.get("unsubscribed", 0),
            "abuse_reports": r.get("abuse_reports", 0),
            "send_time": r.get("send_time", ""),
        })

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