google-ads-manager-mcp
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TDQS
Scored across 16 tools
Each tool targets a distinct resource and action: reads (list_accessible_customers, search_gaql, get_campaigns, get_ad_groups, get_keywords, get_search_terms) vs writes (create_campaign, create_ad_group, etc.), with status updates and budget updates cleanly separated. The only potential overlap is search_gaql vs get_* tools, but search_gaql is explicitly for raw GAQL queries beyond the standard retrievers, so ambiguity is minimal.
All tools follow a consistent verb_noun pattern in snake_case (e.g., list_accessible_customers, update_campaign_status, create_responsive_search_ad). Even the special confirm_write uses the same verb-first convention. No mixed styles or unpredictable variations.
16 tools is slightly above the typical 3-15 range but appropriate for a Google Ads manager covering campaigns, ad groups, keywords, ads, search terms, and budgets. The count reflects the breadth of the domain without feeling bloated or redundant.
The surface covers the core lifecycle: listing customers, querying reports, reading and writing campaigns, ad groups, keywords, negative keywords, and responsive search ads, plus status/budget updates and a confirmation mechanism. Minor gaps exist (e.g., editing or removing ads, more ad types), but GAQL search and the existing create/update/remove operations cover most workflows.