Content refresh candidates (decaying pages)
content_refresh_candidatesFind pages with declining clicks or impressions that are stale by sitemap lastmod, revealing lost queries to prioritize content refreshes and rewrite decisions.
Instructions
Pages that used to perform and no longer do. Finds pages whose clicks or impressions dropped between two periods and that have not been updated recently (sitemap lastmod), with the queries they lost the most on. Use it for deciding what to rewrite; gsc_opportunities is for what to push over the line. Best candidates for a content refresh: update facts, expand answers, add FAQ, re-publish with a new dateModified.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| top | No | ||
| siteUrl | Yes | Search Console property, e.g. 'sc-domain:example.com'. | |
| staleDays | No | Consider a page stale if lastmod is older than this many days (or unknown). | |
| currentEnd | No | 3daysAgo | |
| sitemapUrl | No | Sitemap to read lastmod dates from (index supported). | |
| previousEnd | No | 91daysAgo | |
| currentStart | No | 90daysAgo | |
| previousStart | No | 180daysAgo | |
| minPreviousClicks | No |