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Scored across 72 tools
The 72 tools have detailed descriptions and many explicitly say when to use one over another, but several adjacent SEO/GSC/audit tools overlap in practice (e.g. gsc_opportunities vs gsc_ctr_opportunities vs content_refresh_candidates vs gsc_question_queries, and page_audit vs site_crawl vs compare_pages). An agent often needs to read full descriptions to pick correctly, which indicates real boundary friction across the set.
There are recognizable prefix groups such as ga_, gsc_, github_, gmail_, schema_, ai_, and crux_, but many tools are un-prefixed or inconsistently grouped (page_audit, pagespeed, sitemap_check, compare_pages, brand_mentions, reviews_snapshot). The overall naming is mixed but still readable, fitting the middle of the scale.
72 tools is an extreme mismatch for a well-scoped MCP server, substantially above the 50+ threshold. Many tools are adjacent variants or niche sub-checks, making the surface difficult to discover and operate as a coherent set.
The server covers a very broad SEO/GEO lifecycle: Search Console and GA4 analytics, crawling, audits, schema, AI-search visibility, Core Web Vitals, local reviews, Wikipedia/KG entities, and GitHub/Gmail content operations. There are still minor gaps, such as no direct WordPress CRUD tool despite schema_generate referencing wp_set_schema, and no true backlink/rank-tracking API, but most workflows can be worked around.