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AdsTurbo

AdsTurbo Creative MCP

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Generate ad hooks

generate_hooks

Create short-form ad hooks for TikTok, Reels, Shorts, Meta, or YouTube. Input product and audience details to produce hooks that capture attention.

Instructions

Generate short-form ad hooks for TikTok, Reels, Shorts, Meta, or YouTube. No AdsTurbo API calls.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
productNameYesProduct name.
audienceYesTarget audience.
categoryNoProduct category.
brandNameNoBrand name.
productUrlNoOptional product URL for context only. This server does not fetch it.
priceNoOptional price or price range.
platformNoTarget platform.
durationSecondsNoTarget video duration.
benefitsNoProduct benefits.
painPointsNoBuyer pain points.
proofPointsNoProof points, trust cues, or substantiated claims.
offerNoOffer or CTA context.
toneNoCreative tone, such as friendly UGC demo.
primaryCtaNoPrimary CTA.
requiredShotsNoShots that must appear in the creative plan.
forbiddenClaimsNoUnsupported or forbidden claims to avoid.
localeNoOutput language. Use en for English or zh for Chinese.
websiteRegionNoAdsTurbo website region for follow-up experience links. Use global for adsturbo.ai or cn for adsturbo.cn.
countNoNumber of hooks to return. Max 12.
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description must carry the full burden. It discloses one behavioral trait: the tool does not make AdsTurbo API calls. However, it lacks details on other behaviors such as whether it is generative AI, output format, or any side effects. Score 3 for partial disclosure.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single efficient sentence that front-loads the purpose and key differentiator. No extraneous information, earning a top score.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite 19 parameters and no output schema or annotations, the description is extremely brief. It does not explain the generation process, output format, or how parameters interact. For a complex tool, this is inadequate, scoring 2.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the baseline is 3. The description adds no additional meaning beyond what the schema provides; it only reiterates platform options. Thus score 3.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action ('generate'), the output ('short-form ad hooks'), and the target platforms (TikTok, Reels, Shorts, Meta, YouTube). It also adds a behavioral note ('No AdsTurbo API calls'). This distinguishes it from sibling tools like build_ad_brief or write_ugc_script.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies when to use this tool (for ad hook generation) and includes a limitation ('No AdsTurbo API calls'). However, it does not explicitly state when not to use it or provide direct alternatives, though sibling context hints at other tools for different ad tasks.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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