AdsTurbo Creative MCP
OfficialGenerates video ad creative plans for Meta platforms (Reels, Facebook, Instagram), including hooks, UGC scripts, storyboards, and variation plans.
Generates short-form video ad creative plans tailored for TikTok, including hooks, UGC scripts, storyboards, and variations.
Generates short-form video ad creative plans tailored for YouTube Shorts, including hooks, scripts, storyboards, and variations.
Click on "Install Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@AdsTurbo Creative MCPBuild a TikTok ad brief for GlowPatch LED Face Mask"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
AdsTurbo Creative MCP
Local MCP server for AI video ad planning.
AdsTurbo Creative MCP helps AI agents plan video ad briefs, hooks, UGC scripts, storyboards, variation plans, script reviews, and AdsTurbo-ready prompts before a team spends on video generation.
Use it when you need a local MCP server or CLI for AI ad creative planning, UGC ad scripts, short-form video storyboards, AI marketing agents, prompt engineering for video ads, or an AdsTurbo prompt exporter for Claude Desktop, Cursor, Codex, and other MCP clients.
Quick Preview
npm install
npm run build
node dist/cli.js hooks --input examples/product-input.zh-CN.json --count 2 --format markdown## AdsTurbo Next Step
Recommended action: Continue video generation in AdsTurbo
Next: Click "Continue video generation in AdsTurbo", then paste adsturboPrompt into the product video workflow...
Tracking: utm_source=adsturbo_creative_mcp, utm_medium=mcp, utm_campaign=creative_handoffRelated MCP server: agent1st-ads-mcp
Search use cases
Search Intent | What This Project Provides |
MCP server for ad creative planning | Local tools for briefs, hooks, scripts, storyboards, reviews, and prompts |
AI agent workflow for video ads | Structured planning outputs before paid video generation |
UGC script generator | Mobile-first UGC scripts with hook, problem, demo, proof, CTA, captions, and shot notes |
Video ad storyboard generator | JSON storyboard objects for TikTok, Reels, Shorts, Meta, and YouTube |
AI ad creative workflow with MCP | Local planning flow from hooks to brief, UGC script, storyboard, review, and AdsTurbo prompt |
AdsTurbo prompt generator | AdsTurbo-ready prompts plus a clear handoff to the full AdsTurbo website experience |
Local AI marketing CLI |
|
It is a planning layer only:
No AdsTurbo API key required
No video generation
No hidden telemetry
No calls to AdsTurbo internal services
No credit consumption
No ad account access
When the creative plan is approved, users can continue on the AdsTurbo website for a fuller production experience: product video generation, preview, export, and iteration around visuals, captions, pacing, CTA, and product context.
Tools
Tool | Cost | Description |
| Free/local | Build a full video ad brief from product details |
| Free/local | Generate short-form ad hooks |
| Free/local | Write UGC scripts with hook, problem, demo, proof, CTA, on-screen text, and shot notes |
| Free/local | Generate a video ad storyboard object with scene timing and production notes |
| Free/local | Generate testable ad angles with hypotheses and risk notes |
| Free/local | Review script structure, first-three-seconds clarity, mobile framing, and risk notes |
| Free/local | Export a prompt that can be pasted into AdsTurbo |
Commands
Use these slash-style commands in Codex, Claude Code, or another agent client after connecting the MCP server:
Command | What It Does |
| Build a full video ad brief |
| Generate short-form ad hooks |
| Write UGC scripts with shot notes |
| Generate a video ad storyboard |
| Build a creative variation test plan |
| Review an ad script |
| Export an AdsTurbo-ready prompt |
| Chinese output with |
| English output with |
These slash-style commands are prompt conventions. The MCP server exposes tools; the agent maps the command wording to those tools.
CLI
You can also run the same planning workflows directly from the terminal:
Command | What It Does |
| Build a full video ad brief |
| Generate 10 hooks |
| Write UGC scripts |
| Generate storyboard JSON |
| Build a variation plan |
| Review an ad script |
| Export an AdsTurbo-ready prompt |
| Chinese output with |
| Run from inline JSON |
| Read product input JSON from stdin |
CLI JSON responses include adsTurboExperience whenever the command output does not already contain it. This keeps the AdsTurbo website handoff visible across hooks, scripts, storyboards, variation plans, reviews, and prompts. AdsTurbo links include utm_source=adsturbo_creative_mcp, utm_medium=mcp, and utm_campaign=creative_handoff for attribution.
Install
git clone https://github.com/AdsTurbo/adsturbo-creative-mcp.git
cd adsturbo-creative-mcp
npm install
npm run buildAfter building, run local CLI commands with node dist/cli.js:
node dist/cli.js brief --input examples/product-input.zh-CN.json
node dist/cli.js review --script-file examples/script-input.zh-CN.txt --locale zh --region cnInstall from npm to use the shorter CLI binary:
npm install -g adsturbo-creative-mcp
adsturbo-creative brief --input examples/product-input.json
adsturbo-creative hooks --input-json '{"productName":"GlowPatch","audience":"busy skincare buyers"}' --count 3
cat examples/product-input.json | adsturbo-creative brief --input -Without global installation, run the CLI binary through npm package execution:
npx -y -p adsturbo-creative-mcp adsturbo-creative hooks --input examples/product-input.json --count 3The npm package exposes two binaries:
adsturbo-creative-mcp # stdio MCP server
adsturbo-creative # terminal CLIUse with an MCP client
Claude Desktop, Cursor, Codex, and other MCP-compatible clients can run the built server over stdio.
For Codex CLI, register the server after npm run build:
codex mcp add adsturbo-creative -- node /absolute/path/to/adsturbo-creative-mcp/dist/server.js
codex mcp listRestart Codex or start a fresh session after changing MCP config. Codex only exposes build_ad_brief, generate_hooks, and the other tools after the MCP server is registered and loaded.
{
"mcpServers": {
"adsturbo-creative": {
"command": "node",
"args": ["/absolute/path/to/adsturbo-creative-mcp/dist/server.js"]
}
}
}MCP clients can also start the server with npx:
{
"mcpServers": {
"adsturbo-creative": {
"command": "npx",
"args": ["-y", "adsturbo-creative-mcp"]
}
}
}More setup notes:
For GitHub search and contribution guidance, see docs/github-discoverability.md.
Inspect locally
npm run inspectExample MCP prompt
Use adsturbo-creative to build a TikTok video ad brief for:
Product: GlowPatch Reusable LED Face Mask
Brand: GlowPatch
Audience: busy skincare buyers who want a simple at-home routine
Benefits: hands-free 10 minute sessions, reusable silicone mask, red and blue light modes
Pain points: too many skincare steps, expensive appointments, hard to stay consistent
Proof points: designed for daily at-home use, soft flexible fit, one-button mode switching
Offer: 15% off this week
Forbidden claims: cures acne, guaranteed results overnightInput shape
{
"productName": "GlowPatch Reusable LED Face Mask",
"brandName": "GlowPatch",
"productUrl": "https://example.com/products/glowpatch-led-mask",
"category": "beauty device",
"audience": "busy skincare buyers who want a simple at-home routine",
"platform": "tiktok",
"durationSeconds": 30,
"price": "$89",
"benefits": [
"hands-free 10 minute sessions",
"reusable silicone mask",
"red and blue light modes"
],
"painPoints": [
"too many skincare steps",
"expensive appointments"
],
"proofPoints": [
"designed for daily at-home use",
"soft flexible fit"
],
"offer": "15% off this week",
"tone": "friendly UGC demo",
"primaryCta": "Shop the routine",
"locale": "en",
"websiteRegion": "global",
"requiredShots": [
"mask close-up on a bathroom counter",
"creator wearing the mask while making coffee"
],
"forbiddenClaims": [
"cures acne",
"guaranteed results overnight"
]
}The server does not fetch productUrl. It is context only.
Language and website region
Use locale to control the language of MCP output:
en: English outputzh: Chinese output
Use websiteRegion to control AdsTurbo website handoff links returned by tools:
global: usehttps://adsturbo.aicn: usehttps://adsturbo.cn
Examples:
{
"locale": "zh",
"websiteRegion": "cn"
}Every MCP text response also includes an AdsTurbo Next Step section. Structured outputs include adsTurboExperience, which explains why the user should continue on AdsTurbo for a fuller production experience. China links point to pages such as https://adsturbo.cn/features/product-video?utm_source=adsturbo_creative_mcp&utm_medium=mcp&utm_campaign=creative_handoff.
Example outputs
Community
Cost boundary
This repository is the planning layer only.
It does not include:
generate_videocreate_adsturbo_projectsubmit_storyboardad_clone_generateai_actor_performlip_syncvideo_translateAny other AdsTurbo paid generation call
If paid tools are added later, they must require a user-provided API key, show a cost estimate, and never run by default.
Full boundary: docs/cost-boundary.md
Safety and compliance
Use references for structure, pacing, and inspiration, not to copy protected creative work.
Keep claims specific to product information that can be substantiated.
Review platform policy and regulated-category requirements before publishing.
Do not use this tool to impersonate people or brands without permission.
Do not treat generated plans as legal, medical, financial, or platform-policy advice.
Full notes: docs/safety-and-compliance.md
Companion projects
Development
npm install
npm run build
npm testLicense
MIT
Available Tools
7 toolsbuild_ad_briefBuild video ad briefA
Create a complete local-only video ad brief from product details, including angles, scripts, storyboard, compliance notes, an AdsTurbo-ready prompt, and a follow-up CTA for the full AdsTurbo website experience. No AdsTurbo API calls.
| Name | Required | Description | Default |
|---|---|---|---|
| productName | Yes | Product name. | |
| audience | Yes | Target audience. | |
| category | No | Product category. | |
| brandName | No | Brand name. | |
| productUrl | No | Optional product URL for context only. This server does not fetch it. | |
| price | No | Optional price or price range. | |
| platform | No | Target platform. | |
| durationSeconds | No | Target video duration. | |
| benefits | No | Product benefits. | |
| painPoints | No | Buyer pain points. | |
| proofPoints | No | Proof points, trust cues, or substantiated claims. | |
| offer | No | Offer or CTA context. | |
| tone | No | Creative tone, such as friendly UGC demo. | |
| primaryCta | No | Primary CTA. | |
| requiredShots | No | Shots that must appear in the creative plan. | |
| forbiddenClaims | No | Unsupported or forbidden claims to avoid. | |
| locale | No | Output language. Use en for English or zh for Chinese. | |
| websiteRegion | No | AdsTurbo website region for follow-up experience links. Use global for adsturbo.ai or cn for adsturbo.cn. |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations, the description conveys key behavioral traits: 'local-only' (no external calls), 'complete' (multiple outputs), and the exclusion of API calls. Could be improved by mentioning no side effects or resource constraints, but sufficient for this context.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Two sentences with front-loaded main action and subsequent listing of deliverables. No fluff; every word adds value. Well-structured for quick comprehension.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Covers the tool's purpose, inputs, and outputs in a general sense. Lacks specifics on return format or additional behavior (e.g., is storyboard generated as text?). But for a tool with 18 parameters and no output schema, the description provides a solid conceptual overview.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100%, so baseline 3 is appropriate. The description adds no new per-parameter details beyond the schema. It gives overall context but does not elaborate on any parameter's meaning beyond the schema's already clear descriptions.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
Clearly states the tool creates a 'local-only video ad brief' from product details, listing included components (angles, scripts, storyboard, compliance notes, AdsTurbo-ready prompt, follow-up CTA). The phrase 'No AdsTurbo API calls' distinguishes it from the sibling export_adsturbo_prompt tool, which likely makes API calls.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
Implied usage: use this tool for local-only brief generation when no AdsTurbo API calls are desired. However, no explicit guidance on when to choose this over siblings like generate_hooks or generate_storyboard. Lacks when-not-to-use and alternative descriptions.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
build_variation_planBuild ad variation planB
Generate testable ad angles with hooks, visual openings, CTAs, hypotheses, and risk notes. No AdsTurbo API calls.
| Name | Required | Description | Default |
|---|---|---|---|
| productName | Yes | Product name. | |
| audience | Yes | Target audience. | |
| category | No | Product category. | |
| brandName | No | Brand name. | |
| productUrl | No | Optional product URL for context only. This server does not fetch it. | |
| price | No | Optional price or price range. | |
| platform | No | Target platform. | |
| durationSeconds | No | Target video duration. | |
| benefits | No | Product benefits. | |
| painPoints | No | Buyer pain points. | |
| proofPoints | No | Proof points, trust cues, or substantiated claims. | |
| offer | No | Offer or CTA context. | |
| tone | No | Creative tone, such as friendly UGC demo. | |
| primaryCta | No | Primary CTA. | |
| requiredShots | No | Shots that must appear in the creative plan. | |
| forbiddenClaims | No | Unsupported or forbidden claims to avoid. | |
| locale | No | Output language. Use en for English or zh for Chinese. | |
| websiteRegion | No | AdsTurbo website region for follow-up experience links. Use global for adsturbo.ai or cn for adsturbo.cn. |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations provided, the description only discloses that no AdsTurbo API calls are made, lacking information on other behavioral traits such as resource usage or output characteristics.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is concise with two sentences, front-loading the main purpose and including a key behavioral note, with no unnecessary information.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the tool has 18 parameters and no output schema, the description lacks sufficient context about output format or how to use the results, leaving gaps for a complex tool.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
All parameters have descriptions in the input schema (100% coverage), and the description adds no additional meaning beyond what is already provided.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool generates testable ad angles with specific components like hooks, CTAs, and risk notes, distinguishing it from sibling tools that may focus on individual aspects.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description implies usage for creating ad variation plans but does not provide explicit guidance on when to use this tool versus alternatives like build_ad_brief or generate_hooks.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
export_adsturbo_promptExport AdsTurbo promptB
Export a video generation prompt that can be pasted into AdsTurbo for the full website generation experience. Does not call AdsTurbo API.
| Name | Required | Description | Default |
|---|---|---|---|
| productName | Yes | Product name. | |
| audience | Yes | Target audience. | |
| category | No | Product category. | |
| brandName | No | Brand name. | |
| productUrl | No | Optional product URL for context only. This server does not fetch it. | |
| price | No | Optional price or price range. | |
| platform | No | Target platform. | |
| durationSeconds | No | Target video duration. | |
| benefits | No | Product benefits. | |
| painPoints | No | Buyer pain points. | |
| proofPoints | No | Proof points, trust cues, or substantiated claims. | |
| offer | No | Offer or CTA context. | |
| tone | No | Creative tone, such as friendly UGC demo. | |
| primaryCta | No | Primary CTA. | |
| requiredShots | No | Shots that must appear in the creative plan. | |
| forbiddenClaims | No | Unsupported or forbidden claims to avoid. | |
| locale | No | Output language. Use en for English or zh for Chinese. | |
| websiteRegion | No | AdsTurbo website region for follow-up experience links. Use global for adsturbo.ai or cn for adsturbo.cn. |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations, the description carries full burden. It only states 'Does not call AdsTurbo API'—a helpful behavioral note. However, it fails to disclose other traits like whether the operation is read-only, if it modifies any state, or the output format.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Two sentences, zero waste. Front-loaded with purpose, followed by key behavioral caveat. Every word earns its place.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
With 18 parameters, no output schema, and no annotations, a short description is insufficient. It explains the purpose and API call behavior but omits what the returned prompt looks like and how the agent should handle the output. Adequate but leaves gaps.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 100%, so baseline is 3. The description adds overall context but no additional semantics per parameter beyond what the schema already provides. No new insights on parameter usage or relationships.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
Clear verb 'export', resource 'video generation prompt', and context 'pasted into AdsTurbo for the full website generation experience'. Distinguished from siblings by specifying it's for exporting rather than generating creative content.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
No explicit guidance on when to use this tool vs alternatives like build_ad_brief or write_ugc_script. The description implies use for AdsTurbo integration but lacks when-not-to-use or sibling differentiation.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
generate_hooksGenerate ad hooksA
Generate short-form ad hooks for TikTok, Reels, Shorts, Meta, or YouTube. No AdsTurbo API calls.
| Name | Required | Description | Default |
|---|---|---|---|
| productName | Yes | Product name. | |
| audience | Yes | Target audience. | |
| category | No | Product category. | |
| brandName | No | Brand name. | |
| productUrl | No | Optional product URL for context only. This server does not fetch it. | |
| price | No | Optional price or price range. | |
| platform | No | Target platform. | |
| durationSeconds | No | Target video duration. | |
| benefits | No | Product benefits. | |
| painPoints | No | Buyer pain points. | |
| proofPoints | No | Proof points, trust cues, or substantiated claims. | |
| offer | No | Offer or CTA context. | |
| tone | No | Creative tone, such as friendly UGC demo. | |
| primaryCta | No | Primary CTA. | |
| requiredShots | No | Shots that must appear in the creative plan. | |
| forbiddenClaims | No | Unsupported or forbidden claims to avoid. | |
| locale | No | Output language. Use en for English or zh for Chinese. | |
| websiteRegion | No | AdsTurbo website region for follow-up experience links. Use global for adsturbo.ai or cn for adsturbo.cn. | |
| count | No | Number of hooks to return. Max 12. |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations provided, the description must carry the full burden. It discloses one behavioral trait: the tool does not make AdsTurbo API calls. However, it lacks details on other behaviors such as whether it is generative AI, output format, or any side effects. Score 3 for partial disclosure.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is a single efficient sentence that front-loads the purpose and key differentiator. No extraneous information, earning a top score.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Despite 19 parameters and no output schema or annotations, the description is extremely brief. It does not explain the generation process, output format, or how parameters interact. For a complex tool, this is inadequate, scoring 2.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 100%, so the baseline is 3. The description adds no additional meaning beyond what the schema provides; it only reiterates platform options. Thus score 3.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the action ('generate'), the output ('short-form ad hooks'), and the target platforms (TikTok, Reels, Shorts, Meta, YouTube). It also adds a behavioral note ('No AdsTurbo API calls'). This distinguishes it from sibling tools like build_ad_brief or write_ugc_script.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description implies when to use this tool (for ad hook generation) and includes a limitation ('No AdsTurbo API calls'). However, it does not explicitly state when not to use it or provide direct alternatives, though sibling context hints at other tools for different ad tasks.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
generate_storyboardGenerate video ad storyboardC
Generate a short-form video ad storyboard object with platform, aspect ratio, timing, scenes, CTA, and production notes. No AdsTurbo API calls.
| Name | Required | Description | Default |
|---|---|---|---|
| productName | Yes | Product name. | |
| audience | Yes | Target audience. | |
| category | No | Product category. | |
| brandName | No | Brand name. | |
| productUrl | No | Optional product URL for context only. This server does not fetch it. | |
| price | No | Optional price or price range. | |
| platform | No | Target platform. | |
| durationSeconds | No | Target video duration. | |
| benefits | No | Product benefits. | |
| painPoints | No | Buyer pain points. | |
| proofPoints | No | Proof points, trust cues, or substantiated claims. | |
| offer | No | Offer or CTA context. | |
| tone | No | Creative tone, such as friendly UGC demo. | |
| primaryCta | No | Primary CTA. | |
| requiredShots | No | Shots that must appear in the creative plan. | |
| forbiddenClaims | No | Unsupported or forbidden claims to avoid. | |
| locale | No | Output language. Use en for English or zh for Chinese. | |
| websiteRegion | No | AdsTurbo website region for follow-up experience links. Use global for adsturbo.ai or cn for adsturbo.cn. |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations provided; the description only notes 'No AdsTurbo API calls.' It does not disclose side effects, resource creation, or state changes, leaving the agent with limited behavioral understanding.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Two sentences with no wasted words, but could be structured more clearly (e.g., bullet points or explicit sections). Still efficient.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
With 18 parameters and no output schema, the description is too brief. It lacks details on output structure, return format, or usage context, making it incomplete for a complex tool.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100%, so parameters are documented. The description adds marginal value by listing output components (platform, aspect ratio, etc.), but does not enhance parameter understanding beyond the schema.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states it generates a short-form video ad storyboard and lists key components (platform, aspect ratio, etc.). However, it does not differentiate from sibling tools like build_ad_brief or write_ugc_script.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
No guidance on when to use this tool versus alternatives. The description lacks context about prerequisites or appropriate scenarios.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
review_ad_scriptReview ad scriptB
Review a script for hook, problem, demo, proof, CTA, first-three-seconds clarity, mobile framing, caption readiness, and risk notes.
| Name | Required | Description | Default |
|---|---|---|---|
| script | Yes | Ad script to review. | |
| locale | No | Output language. Use en for English or zh for Chinese. | |
| websiteRegion | No | AdsTurbo website region for follow-up experience links. Use global for adsturbo.ai or cn for adsturbo.cn. |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, so the description must carry the full burden. It lists what aspects are reviewed but does not disclose behavioral traits such as whether it modifies anything, requires authentication, rate limits, or whether it is read-only. The tool appears non-destructive but this is not stated.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is a single sentence, efficient and front-loaded with specific criteria. It could be slightly more structured (e.g., bullet points) but is concise and clear.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
With no output schema, the description does not explain the format or structure of the review results (e.g., a report, scores, or notes). Given the tool's complexity (multiple criteria), this omission hinders an agent's ability to parse the response.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 100%, with all three parameters described in the input schema. The description adds no additional parameter semantics beyond the schema. Baseline 3 is appropriate.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool reviews a script against specific criteria like hook, problem, demo, proof, CTA, etc. It distinguishes from sibling tools that are generative (e.g., generate_hooks, write_ugc_script) but does not explicitly differentiate from other review-like tools.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description implies usage after a script is written, but no explicit when-to-use, when-not-to-use, or alternative tools are mentioned. Sibling tools like generate_hooks suggest when to use alternatives, but the description lacks guidance.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
write_ugc_scriptWrite UGC ad scriptsC
Write three UGC-style ad scripts with hook, problem, demo, proof, CTA, on-screen text, and shot notes. No AdsTurbo API calls.
| Name | Required | Description | Default |
|---|---|---|---|
| productName | Yes | Product name. | |
| audience | Yes | Target audience. | |
| category | No | Product category. | |
| brandName | No | Brand name. | |
| productUrl | No | Optional product URL for context only. This server does not fetch it. | |
| price | No | Optional price or price range. | |
| platform | No | Target platform. | |
| durationSeconds | No | Target video duration. | |
| benefits | No | Product benefits. | |
| painPoints | No | Buyer pain points. | |
| proofPoints | No | Proof points, trust cues, or substantiated claims. | |
| offer | No | Offer or CTA context. | |
| tone | No | Creative tone, such as friendly UGC demo. | |
| primaryCta | No | Primary CTA. | |
| requiredShots | No | Shots that must appear in the creative plan. | |
| forbiddenClaims | No | Unsupported or forbidden claims to avoid. | |
| locale | No | Output language. Use en for English or zh for Chinese. | |
| websiteRegion | No | AdsTurbo website region for follow-up experience links. Use global for adsturbo.ai or cn for adsturbo.cn. |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations, the description must disclose behavioral traits. It states it writes scripts and does not call AdsTurbo API, but fails to mention other important aspects such as generation approach, latency, cost, or whether it mutates state. The description adds little beyond the name and schema.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is two sentences long, contains zero filler, and conveys the core purpose and a key constraint. Every sentence earns its place.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the tool has 18 parameters and no output schema, the description is too sparse. It does not explain the return format, pagination, or how the script content is structured beyond listing components. For a complex generation tool, this is insufficient preparation for correct invocation.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
The input schema covers 100% of parameters with descriptions, so the baseline is 3. The tool description mentions the output structure (hook, problem, etc.) but does not add meaning or context to any specific parameter beyond what the schema provides.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states that the tool writes three UGC-style ad scripts with specific components (hook, problem, demo, proof, CTA, on-screen text, shot notes). It identifies the resource and action, but does not explicitly differentiate from sibling tools like generate_hooks or build_ad_brief, which produce related but distinct outputs.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description includes 'No AdsTurbo API calls' which is a constraint, but provides no guidance on when to use this tool versus alternatives like build_ad_brief or generate_storyboard. There is no mention of prerequisites, typical use cases, or when not to use it.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
TDQS
Each tool has a clear, distinct purpose: building briefs, planning variations, exporting prompts, generating hooks, creating storyboards, reviewing scripts, and writing UGC scripts. No overlapping functionality.
All tool names follow a consistent verb_noun pattern using snake_case (e.g., build_ad_brief, generate_hooks). The naming is predictable and improves readability.
Seven tools is well-scoped for an ad creative assistant. Each tool covers a distinct step in the creative process without redundancy or excessive granularity.
The set covers core creative stages from brief to script output (via export prompt). Minor gaps (e.g., no tool for performance analysis or direct API integration) are acceptable given the stated local-only scope.
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