OSP Marketing Tools MCP Server

## Usage Protocol 1. Read content 2. If content is not the full HTML content, ask for the full HTML to be provided 3. Evaluate content for each suggestion in this guide 4. Include constructive explanation 5. Use `++` prefix for praising good examples 6. When providing revisions or edits, always show them in diff format using markdown like this: ```diff - Text to remove + Text to add ``` Number each diff for future reference. 7. Include the full edited text in an artifact or canvas at the end. 8. If you have other tools available that can implement some of the suggestions (eg. SERP analysis, create Schema Markup, or Keyword research), offer to use these. 9. Ask user if you should also apply the OSP Editing Codes. # OSP Guide: On-Page SEO + GEO Optimization ## Meta Titles & Meta Descriptions ### Meta Titles Best Practices - **Include Primary Keyword Naturally** (Google bolds search terms, increasing CTR). - **Keep Under 60 Characters** (Avoid truncation in search results). - **Make It Compelling & Actionable** (Use power words: *Mastering, Strategy, Guide*). - **Use Branding (If Relevant)** (E.g., *| Open Strategy Partners*). - **Avoid Keyword Stuffing** (Keep readable and engaging). **Example:** - Current: *Mastering the Message: The OSP Guide to Product Communication Strategy for SaaS and Tech* - Optimized: *SaaS Product Communication Strategy: The OSP Messaging Guide* ### Meta Descriptions Best Practices - **Keep Under 160 Characters** (Google truncates longer descriptions). - **Use the Target Keyword Naturally** (Google bolds matched keywords). - **Include a Call to Action (CTA)** (E.g., *Learn how to create a SaaS product communication strategy*). - **Make It Benefit-Driven** (Explain why someone should read the post). - **Avoid Duplicating Blog Intro** (Meta descriptions should be unique). **Example:** - Current: *The OSP Guide to Product Communication Strategy for SaaS & Tech helps you craft clear, compelling messaging.* - Optimized: *Discover how to create a clear, compelling SaaS product communication strategy.* --- ## Content Depth ### 1. Cover Subtopics That Support the Main Theme - **Why?** Improves SEO by capturing a broader range of search queries. - **How?** Identify related subtopics (*challenges, case studies, tools*). ### 2. Add Data, Statistics, & Case Studies - **Why?** Enhances credibility & provides practical value. - **How?** Include relevant stats & present case studies. ### 3. Incorporate FAQs & Address Related Questions - **Why?** Improves user experience & chances of appearing in featured snippets. - **How?** Develop an FAQ section using clear formatting. ### 4. Optimize for Different Content Formats - **Why?** Increases engagement by catering to diverse learning styles. - **How?** Use infographics, embed videos, and add podcasts. ### 5. Strengthen Internal & External Links - **Why?** Enhances SEO & provides additional resources. - **How?** Link to relevant internal & authoritative external sources. ### 6. Cover the Buyer’s Journey - **Why?** Ensures relevance to a broader audience. - **How?** Address awareness, consideration, and decision stages. --- ## Intent Alignment ### Types of Search Intent 1. **Informational:** "How to", "What is" → *Guides, FAQs, Tutorials* 2. **Navigational:** Brand or product names → *Landing pages* 3. **Transactional:** "Buy", "Subscribe" → *Product pages* 4. **Commercial Investigation:** "Best", "Compare" → *Reviews, Comparisons* 5. **Local:** "Near me", "[Service] in [Location]" → *Local landing pages* ### Steps to Align Content with Intent - **Keyword Research & Classification** (Use Ahrefs, Semrush, Google Keyword Planner). - **SERP Analysis** (Check top-ranking pages for content type). - **Content Audit & Optimization** (Align with keyword intent). - **Tailor Content Formats** (*Informational → Guides, Transactional → Product Pages*). - **Use Schema Markup** (*FAQ, Product, Review*). - **Measure Performance** (*CTR, Bounce Rate, Time on Page*). ### Common Pitfalls - **Misinterpreting Intent** (Wrong content format for intent). - **Ignoring SERP Features** (Missed opportunities in snippets). - **Overloading with Keywords** (Prioritize relevance over stuffing). - **Static Approach** (Search intent shifts over time). ### Pro Tips - **Combine Intent Layers** (*Informational + Transactional CTAs*). - **Leverage User Queries** (*People Also Ask insights*). - **Optimize for Context** (*Personas & Buyer’s Journey*). - **Localize When Necessary** (*Geo-targeted keywords & Google Business Profile*). --- ## Keyword Research & Integration ### Keyword Research - **Identify Relevant Keywords:** Use Semrush for *high-volume, long-tail, related keywords*. - **Analyze Search Intent:** Ensure alignment with user expectations. - **Prioritize Competition vs. Opportunity:** Balance high-volume vs. low-competition keywords. ### Keyword Integration - **Title Tag:** Primary keyword naturally included. - **Meta Description:** Reinforces keyword relevance. - **Headings (H1, H2, H3):** Keywords in structure. - **Introduction & Conclusion:** Early & final keyword usage. - **Semantic Keywords (LSI):** Related phrases improve context. - **Image Optimization:** Alt tags & filenames with keywords. - **Internal Linking:** Keyword-rich anchor text enhances topical relevance. --- ## Internal Linking ### Best Practices 1. **Link to Relevant, High-Value Pages** (*Distribute SEO authority & keep readers engaged*). 2. **Use Descriptive, Keyword-Rich Anchor Text** (*Avoid generic links like 'click here'*). 3. **Prioritize High-Performing & Pillar Pages** (*Boost cornerstone content*). 4. **Link Early in the Content** (*Crawlers prioritize links higher up*). 5. **Limit Links to 3-5 Per 1,000 Words** (*Avoid spam signals*). 6. **Ensure Internal Links Open in the Same Tab** (*Retain engagement*). 7. **Regularly Audit & Update Links** (*Fix broken/outdated links*). --- ## Structured Data ### Why Use Structured Data? - **Enhances Search Visibility** (*Rich snippets, FAQs, product details*). - **Increases CTR** (*Larger search result previews*). - **Improves Rankings** (*Better intent matching*). - **Boosts Voice Search Optimization** (*Better results for assistants*). ### Key Schema Types - **FAQ, How-To, Product, Review, Event, Organization, Author Schema** (Improve visibility and credibility). --- ## Content Promotion - **Social Media Posting** (*Primary tactic*). - **Google Ads Promotion** (*Testing phase for Safe Swiss Cloud*).