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how_to_handle_large_scale_events.md4.27 kB
# How to Handle Large-Scale Events with PubNub PubNub is well-suited for powering real-time features in large-scale events, such as virtual conferences, live sports broadcasts, massive multiplayer games, and fan engagement applications. ## PubNub's Suitability for Large Events * **High Concurrency Support:** PubNub is designed to handle millions of concurrent users and connections globally. * **Scalable Infrastructure:** The platform automatically scales to manage traffic spikes, which are common during live events. * **Low Latency Delivery:** PubNub aims for sub-100ms message delivery, crucial for real-time interactions like live polling, Q&A, and chat during events. * **Global Reach:** With 15+ Points of Presence (PoPs), PubNub can serve a geographically distributed audience with optimized performance. * **Proven Use Cases:** PubNub has been used for massive events, including Super Bowl apps and professional sports fan engagement. ## Key Steps and Considerations 1. **Inform PubNub (Virtual Event Form):** * If your event is expected to gather **more than 10,000 concurrent users**, you **must** inform PubNub by filling out the **Virtual Event Form**. * **Lead Time:** Submit this form at least **10 days before the event**. * This generates a support ticket, allowing PubNub to prepare and communicate with you to ensure smooth operation. * You can find this form or information on how to access it by contacting PubNub Support. 2. **Live Support Options:** * **Platinum Support Plan:** This plan often includes a set number of hours for live event support (e.g., 5 hours per month, no rollover). You can opt-in to use these hours when filling out the Virtual Event Form. * **Virtual Events Package:** You can purchase a separate Virtual Events Package for live support, even without a full support plan. * Contact [support@pubnub.com](mailto:support@pubnub.com) for details on these options. 3. **Architectural Best Practices for Scale:** * **Efficient Channel Design:** * Use a minimal number of channels for broad announcements if possible. * For interactive features like chat, consider sharding users into multiple channels if a single channel exceeds optimal user counts (e.g., >10,000 users in a chat room for best performance). * Leverage Channel Groups and Wildcard Subscriptions for efficient management of user subscriptions. * **Message Optimization:** * Keep message payloads small and concise. * Use batching for publishing high volumes of non-critical updates if appropriate. * **Presence Management:** * Be mindful of presence event volume in channels with extremely high occupancy if detailed presence is enabled for all users. Consider summarizing presence information or using it selectively. * **Access Control:** Implement PubNub Access Manager (PAM) to secure your channels, especially for events with public participation. * **Client-Side Performance:** Ensure client applications are optimized to handle incoming messages efficiently without UI freezes, especially on lower-end devices. 4. **Testing and Monitoring:** * **Load Testing:** If feasible, conduct load tests to simulate event conditions and identify potential bottlenecks in your application logic or infrastructure interacting with PubNub. * **Latency Monitoring:** Use PubNub's Speed-o-Meter, Status Page, and SDK-based latency metrics to monitor performance before and during the event. * **Error Handling:** Implement robust error handling and retry mechanisms in your application. 5. **Feature Usage:** * **Publish/Subscribe:** The core for broadcasting announcements, live updates, poll results, etc. * **Chat:** Enable audience interaction, Q&A sessions. * **Presence:** Show live audience counts or facilitate smaller group interactions. * **PubNub Functions:** Execute serverless logic at the edge for tasks like live moderation, data aggregation, or triggering alerts without managing your own backend servers. * **Message Persistence (History):** Useful for retrieving key announcements or chat highlights after the event or for users joining late.

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