# Complete Guide to Selling AE-MCP Pro
## Quick Start Checklist
### Week 1: Setup
- [ ] Create Gumroad account and product listing
- [ ] Set up license key system
- [ ] Create demo video (5-10 minutes)
- [ ] Prepare marketing materials
- [ ] Set up support email
### Week 2: Launch
- [ ] Announce on Reddit (r/AfterEffects, r/MotionDesign)
- [ ] Post on Twitter/X with #AfterEffects #MoGraph
- [ ] Submit to Product Hunt
- [ ] Email beta testers for testimonials
- [ ] Launch with 30% early bird discount
## Detailed Selling Platforms
### 1. Gumroad (Recommended for Start)
**Setup Process:**
1. Sign up at gumroad.com
2. Click "New Product" > "Digital Product"
3. Upload your ZIP files
4. Set pricing tiers using variants:
- Basic ($79)
- Pro ($149)
- Team ($399)
**Product Description Template:**
```
🚀 Automate After Effects with AI
Control After Effects using natural language with Claude, ChatGPT, or any AI assistant.
✨ What You Get:
• 100+ automation commands
• Visual control panel for After Effects
• Works with Claude Desktop, ChatGPT, Cline, and more
• One-click installer for Mac & Windows
• 1 year of free updates
🎯 Perfect For:
• Motion designers who want to work 10x faster
• Studios looking to automate repetitive tasks
• Anyone tired of clicking through AE menus
📦 Includes:
• AE-MCP Server (standalone app)
• After Effects CEP Extension
• Video tutorials (Pro/Team)
• Expression library (Pro/Team)
• Priority support (Pro/Team)
💰 Launch Special: Save 30% (limited time)
🔒 30-day money-back guarantee
```
**Gumroad Settings:**
- Enable license keys
- Set up email automation
- Configure VAT handling
- Add affiliate program (30% commission)
### 2. Your Own Website (Higher Profit)
**Tech Stack:**
- Landing page: GitHub Pages (free) or Vercel
- Payments: Stripe or Paddle
- License delivery: LemonSqueezy or custom solution
**Benefits:**
- Keep 97% of revenue (vs 90% on Gumroad)
- Full control over customer data
- Better for SEO and branding
### 3. Specialized Marketplaces
#### aescripts + aeplugins
- **Commission:** 30%
- **Audience:** 100k+ After Effects users
- **Requirements:**
- Code signing certificate
- Detailed documentation
- Demo video required
- **Application:** https://aescripts.com/become-an-author/
#### Creative Market
- **Commission:** 30%
- **Audience:** General creative professionals
- **Good for:** Passive income, less AE-specific
#### Envato Market (VideoHive)
- **Commission:** 45-62.5% (exclusive/non-exclusive)
- **Audience:** Large but less targeted
- **Requirements:** Strict quality standards
## Marketing Strategy
### Launch Week Plan
**Day 1-2: Soft Launch**
- Email beta testers with discount code
- Post in private Discord/Slack communities
- Gather initial feedback and testimonials
**Day 3: Reddit Launch**
Post in these subreddits:
- r/AfterEffects (150k members)
- r/MotionDesign (90k members)
- r/VideoEditing (500k members)
**Reddit Post Template:**
```
Title: I built an AI assistant for After Effects - automate anything with natural language
Hey everyone!
After getting tired of repetitive AE tasks, I built a tool that lets you control After Effects using AI assistants like Claude or ChatGPT.
Instead of clicking through menus, you can just say:
- "Create 10 shape layers in a grid pattern"
- "Add wiggle to all selected layers"
- "Export all comps as MP4"
[Demo GIF showing it in action]
It works with any MCP-compatible AI (Claude Desktop, Cline, etc.) and includes 100+ commands for compositions, layers, effects, expressions, and rendering.
I'm launching with 30% off for the first week. Would love to hear your thoughts!
[Link to landing page]
```
**Day 4: Twitter/X Campaign**
- Thread explaining the problem/solution
- Demo video (under 2 minutes)
- Tag relevant accounts (@AdobeAE, @motiondesignschool)
**Day 5: Product Hunt**
- Submit early morning PST
- Ask beta users to upvote
- Engage with comments all day
### Content Marketing
**YouTube Strategy:**
1. **Tutorial Series** (weekly)
- "5 AE Tasks You Can Automate with AI"
- "Create Complex Animations in Seconds"
- "AI Expressions in After Effects"
2. **Collaboration Videos**
- Partner with AE YouTubers
- Offer affiliate commission
- Provide custom discount codes
**Blog Posts:**
1. "How AI is Changing Motion Design"
2. "10 After Effects Workflows to Automate"
3. Case studies from customers
### Email Marketing
**Sequence for New Customers:**
1. Welcome + quick start guide
2. Day 3: Tutorial video links
3. Day 7: Advanced tips
4. Day 14: Request feedback
5. Day 30: Case studies + renewal reminder
## Support Strategy
### Tier 1: Self-Service
- Comprehensive docs site
- Video tutorials
- FAQ section
- Community Discord
### Tier 2: Email Support
- support@yourdomain.com
- Use Freshdesk or Help Scout
- Response time SLAs by tier
### Common Issues to Document:
1. Installation problems
2. AI assistant configuration
3. Connection errors
4. License activation
5. Compatibility issues
## Revenue Optimization
### Pricing Psychology:
- Basic: $79 (affordable entry)
- Pro: $149 (2x value, not 2x price)
- Team: $399 (bulk discount illusion)
### Upsell Opportunities:
1. **Extended Support** (+$49/year)
2. **Source Code Access** (+$299)
3. **Custom Training** ($499/session)
4. **Enterprise Licenses** (custom)
### Seasonal Promotions:
- Launch: 30% off
- Black Friday: 40% off
- New Year: 25% off
- Summer Sale: 20% off
## Metrics to Track
### Sales Metrics:
- Conversion rate (aim for 2-3%)
- Average order value
- Refund rate (keep under 5%)
- Monthly recurring revenue
### Marketing Metrics:
- Traffic sources
- Email open rates (aim for 25%+)
- Customer acquisition cost
- Lifetime value
### Support Metrics:
- Ticket volume
- Response time
- Customer satisfaction (NPS)
## Legal Considerations
### Required Documents:
1. **Terms of Service**
2. **Privacy Policy**
3. **License Agreement**
4. **Refund Policy**
### Intellectual Property:
- Register trademark for "AE-MCP Pro"
- Copyright all documentation
- Patent if applicable (unlikely)
## Scaling Strategy
### Month 1-3: Foundation
- Focus on Gumroad
- Build customer base
- Gather testimonials
- Refine based on feedback
### Month 4-6: Expansion
- Add marketplace listings
- Launch affiliate program
- Create advanced tutorials
- Build community
### Month 7-12: Growth
- Develop complementary products
- Partner with agencies
- International marketing
- Consider subscription model
## Financial Projections
### Conservative Scenario:
- Month 1: 30 sales = $3,000
- Month 2: 50 sales = $5,000
- Month 3: 75 sales = $7,500
- Months 4-12: 100/month = $90,000
- **Year 1 Total: $105,500**
### Realistic Scenario:
- Month 1: 75 sales = $7,500
- Month 2: 100 sales = $10,000
- Month 3: 150 sales = $15,000
- Months 4-12: 200/month = $180,000
- **Year 1 Total: $212,500**
Remember: Success comes from consistent execution, excellent support, and continuous improvement based on customer feedback.