# AE-MCP Pro Sales & Pricing Strategy
## Pricing Tiers
### 1. Basic License - $79
**Target:** Freelancers, hobbyists, small creators
- Single user license
- Core functionality
- Email support (48h response)
- Basic examples and documentation
- 1 year of updates
### 2. Pro License - $149 (Most Popular)
**Target:** Professional motion designers, small studios
- Single user license
- All features + advanced capabilities
- Priority support (24h response)
- Video tutorial series (10+ hours)
- Expression preset library (50+ presets)
- Advanced workflow examples
- Discord community access
- 1 year of updates
### 3. Team License - $399
**Target:** Studios, agencies, production companies
- 5 seat license
- Everything in Pro
- Private Discord channel
- 1-on-1 onboarding call
- Custom workflow consultation
- Invoice/PO payment options
- 1 year of updates
### 4. Enterprise License - Custom
**Target:** Large studios, broadcasters
- Unlimited seats
- Source code access
- Custom feature development
- SLA support
- Training sessions
## Sales Channels
### Primary: Gumroad
**Pros:**
- Easy setup and management
- Built-in licensing system
- Handles payments and taxes
- Affiliate program
- Analytics dashboard
**Setup:**
1. Create product variants for each tier
2. Use Gumroad's license key generation
3. Set up automated email delivery
4. Configure discount codes
### Secondary: Direct Sales
- Own website with Stripe/PayPal
- More control, lower fees
- Better for enterprise deals
### Additional Channels:
1. **aescripts + aeplugins** - Specialized AE marketplace (30% commission)
2. **Creative Market** - Design assets marketplace
3. **Envato Market** - Large audience, higher commission
## Marketing Strategy
### Launch Strategy (First 30 Days)
1. **Early Bird Pricing** - 30% off all tiers
2. **Reddit Launch**
- r/AfterEffects
- r/MotionDesign
- r/VideoEditing
3. **YouTube Demos**
- Partner with AE YouTubers
- Create showcase videos
4. **Twitter/X Campaign**
- Target #AfterEffects #MoGraph community
5. **Product Hunt Launch**
### Ongoing Marketing
1. **Content Marketing**
- Weekly tutorials
- Workflow showcases
- Case studies
2. **Affiliate Program** (30% commission)
3. **Bundle Deals** with other AE tools
4. **Seasonal Sales** (Black Friday, etc.)
## Revenue Projections
### Conservative Estimate (Year 1)
- Month 1-3: 50 sales/month @ avg $100 = $15,000
- Month 4-6: 75 sales/month @ avg $100 = $22,500
- Month 7-12: 100 sales/month @ avg $100 = $60,000
- **Total Year 1: $97,500**
### Optimistic Estimate (Year 1)
- Month 1-3: 100 sales/month @ avg $120 = $36,000
- Month 4-6: 150 sales/month @ avg $120 = $54,000
- Month 7-12: 200 sales/month @ avg $120 = $144,000
- **Total Year 1: $234,000**
## Competitive Analysis
### Similar Products:
1. **Overlord** ($45) - AE to Illustrator workflow
2. **Motion 3** ($20/month) - AE workflow tools
3. **Flow** ($30) - Animation curve editor
### Our Advantages:
- AI integration (unique selling point)
- Comprehensive automation
- One-time purchase (vs subscriptions)
- Active development
## Customer Support Plan
1. **Documentation**
- Comprehensive user guide
- Video tutorials
- FAQ section
2. **Support Channels**
- Email (support@domain.com)
- Discord community
- GitHub issues (for bugs)
3. **Response Times**
- Basic: 48 hours
- Pro: 24 hours
- Team: 12 hours
- Enterprise: 4 hours
## License Protection
1. **Basic Protection**
- License key validation
- Online activation
- Machine fingerprinting
2. **Advanced (if needed)**
- Periodic online checks
- Usage analytics
- Remote deactivation
## Success Metrics
1. **Sales Metrics**
- Monthly revenue
- Conversion rate
- Average order value
2. **Customer Metrics**
- Support ticket volume
- Customer satisfaction (NPS)
- Refund rate (<5%)
3. **Marketing Metrics**
- Traffic sources
- CAC (Customer Acquisition Cost)
- LTV (Lifetime Value)
## 90-Day Launch Plan
### Days 1-30: Preparation
- Finalize packaging
- Create marketing materials
- Set up sales channels
- Build email list
### Days 31-60: Soft Launch
- Beta testing with select users
- Gather feedback and testimonials
- Create case studies
- Refine based on feedback
### Days 61-90: Full Launch
- Public announcement
- Execute marketing campaign
- Monitor and optimize
- Scale based on demand
