Doclea MCP

# Doclea SEO Strategy - Executive Summary Complete SEO strategy for doclea.ai with specific keywords, content calendar, and implementation roadmap. --- ## Quick Reference ### Primary Keywords by Page | Page | Primary Keyword | Volume | Difficulty | Word Count | |------|-----------------|--------|-----------|-----------| | Homepage | MCP server memory | 50 | Low | 800-1200 | | Getting Started | how to install doclea | 8 | Low | 2000-2500 | | Memory Management | semantic search for code | 15 | Low | 2500 | | Git Integration | auto generate commit messages | 25 | Medium | 2000 | | Code Expertise | code owner identification | 5 | Low | 1800 | | Configuration | configure embedding model | 5 | Medium | 2500 | | Architecture | model context protocol implementation | 3 | High | 2500 | | FAQ | doclea faq | 1 | Low | 2500 | ### Blog Content Calendar **Launch Month (12 posts in 4 weeks):** 1. **Week 1:** - "How Claude Code Loses Context (And Why You Need Persistent Memory)" - "Your First 5 Minutes with Doclea" - "Doclea vs. Mem0 vs. DIY RAG: Which Memory System Should You Choose?" 2. **Week 2:** - "Building a Code Knowledge Base: Semantic Search for Architectural Memory" - "Onboarding Developers Faster with Persistent Memory in Claude Code" - "Announcing Doclea: MCP-Native Persistent Memory for Claude Code" 3. **Week 3:** - "Setting Up Doclea with OpenAI Embeddings vs. Local (Self-Hosted) Models" - "How Open Source Teams Use Doclea to Accelerate Code Reviews" - "The Future of AI Coding Assistants: Why Persistent Memory Matters" 4. **Week 4:** - "Doclea FAQ: 15 Questions Developers Ask About Persistent Memory" - "Advanced Doclea: Building Custom Memory Workflows for Your Team" - "MCP Servers for Developers: Beyond Doclea - The Ecosystem Growing Around Model Context Protocol" ### Meta Descriptions (Copy-Paste Ready) **Documentation Pages:** Homepage: > Doclea: Persistent memory for Claude Code and AI coding assistants. Remember architectural decisions, patterns, and context across sessions. Works with MCP. Getting Started: > Get started with Doclea in 30 seconds. Add to Claude Code config, initialize your project, and start storing persistent memories. No Docker required. Memory Management: > Learn how Doclea stores and retrieves persistent memories. Semantic search, memory types (decisions, solutions, patterns), and best practices for developers. Git Integration: > Use Doclea to auto-generate commit messages, PR descriptions, and changelogs from git history. AI-powered git workflow for faster code reviews. Code Expertise: > Identify code owners, map expertise, and suggest PR reviewers using Doclea. Reduce bottlenecks with data-driven code review assignments. Configuration: > Configure Doclea embedding providers (OpenAI, Ollama, Transformers), vector stores (Qdrant, SQLite), and storage backends. Full customization guide. --- ## What's Included in This Strategy ### 3 Implementation Documents 1. **SEO_STRATEGY.md** (50+ pages) - Complete keyword research and positioning - Documentation structure recommendations - Blog content calendar (12 posts in 30 days, 24+ in 60-90 days) - Meta descriptions for all pages - URL structure optimization - Schema markup specifications (JSON-LD code ready to use) - Competitor analysis - Measurement framework 2. **SEO_IMPLEMENTATION_GUIDE.md** (40+ pages) - Page templates (docs, blog, schema) - Internal linking map - Publishing checklist - Keyword research process - Monthly reporting template - Common mistakes to avoid - 90-day implementation timeline - Quick SEO wins (week 1) - Tools setup checklist 3. **PAGE_OUTLINES_READY_TO_BUILD.md** (80+ pages) - 6 complete page outlines ready to write - Getting Started (enhanced version) - Memory Management Guide - Git Integration Guide - Code Expertise Guide - Configuration Page - FAQ Page (30 questions) - Each with structure, sections, and talking points ### How to Use **Option 1: Quick Start (This Week)** 1. Read SEO_SUMMARY.md (this file) - 10 minutes 2. Review keyword table above - 5 minutes 3. Start with PAGE_OUTLINES_READY_TO_BUILD.md - use the Getting Started outline to expand current docs 4. Publish first 3 blog posts using blog template - 6 hours to write **Option 2: Comprehensive Implementation (This Month)** 1. Read all 3 docs - 4 hours 2. Implement Week 1 checklist from SEO_IMPLEMENTATION_GUIDE.md - 6 hours 3. Create 6 key pages from PAGE_OUTLINES_READY_TO_BUILD.md - 30 hours 4. Publish blog content calendar - 60 hours **Option 3: Full Strategic Approach (3 Months)** 1. Follow 90-day timeline in SEO_IMPLEMENTATION_GUIDE.md 2. Create all pages from PAGE_OUTLINES_READY_TO_BUILD.md 3. Publish all 24 blog posts in calendar 4. Set up measurement and tracking 5. Optimize based on early data --- ## Quick Wins (Do This Week) ### Immediate Actions (Low Effort, High Impact) **Homepage (1 hour)** - Add schema markup (SoftwareApplication type) - Improve value prop in first 50 words - Add clear CTA above fold - Optimize meta description **Meta Descriptions (2 hours)** - Add to all existing pages - Use table in summary section above - Ensure primary keyword in first 80 characters **FAQ Page (4 hours)** - Copy structure from PAGE_OUTLINES_READY_TO_BUILD.md - Answer 30 questions provided - Add to navigation **Getting Started Enhancement (4 hours)** - Use enhanced outline from PAGE_OUTLINES_READY_TO_BUILD.md - Add troubleshooting section - Create variants for different setup methods ### Before You Start 1. Set up Google Search Console - Verify ownership - Submit XML sitemap - Check coverage reports 2. Set up Google Analytics 4 - Track organic traffic - Set up conversion goals - Configure audiences --- ## Keyword Strategy Summary ### High-Intent Keywords (Capture These First) These are keywords people search when they want to use a product. - **MCP server memory** (50 searches/month) - Page: Homepage - Positioning: Only MCP-native memory solution - **Claude Code memory** (30 searches/month) - Page: Homepage + Getting Started - Positioning: Persistent context for Claude - **Persistent memory for Claude** (15 searches/month) - Page: Features - Positioning: Architectural decisions + patterns - **How to install doclea** (8 searches/month) - Page: Getting Started - Positioning: Three setup methods ### Educational Keywords (Build Authority) These are keywords people search when exploring a problem. - **AI coding assistant context management** (20 searches/month) - Page: Memory Management Guide - Positioning: Semantic search solution - **Semantic search for code** (15 searches/month) - Page: Memory Management Guide - Positioning: Technical deep dive - **Auto generate commit messages** (25 searches/month) - Page: Git Integration Guide - Positioning: AI-powered workflow - **Code knowledge base** (20 searches/month) - Page: Memory Management Guide - Positioning: Building searchable memory ### Emerging/Long-Tail Keywords (Content Opportunities) - How Claude Code loses context between sessions - Model context protocol for developers - Persistent memory for AI assistants - Developer onboarding tools - Code expertise mapping - PR reviewer suggestion tools --- ## Content Distribution Strategy ### Blog Publishing Schedule **Month 1: High Frequency (Authority Building)** - 3 posts per week - Staggered: Monday, Wednesday, Friday at 8 AM UTC **Month 2+: Sustainable Pace** - 2 posts per week - Gives time for feedback, optimization, promotion ### Blog Promotion **Post Launch Day:** - Tweet with key insight + link (tag @ClaudeAI if relevant) - Share on LinkedIn (developer audience) - Post in GitHub Discussions - Post in project Discord **Day 3-5:** - Cross-post to Dev.to with canonical URL - Submit to Hacker News (for big launches) - Share in relevant subreddits **Day 7+:** - Share on community Slack/Discord channels - Mention in weekly newsletter (if exists) - Update on social media weekly ### Internal Linking **Every page should link to 3-5 related pages:** - Homepage → Getting Started, Blog - Getting Started → Memory Management, Configuration - Memory Management → Git Integration, Code Expertise - Git Integration → Code Expertise, Blog post - Blog posts → Related guides, next article --- ## Success Metrics (Track Monthly) ### Traffic Targets | Metric | Month 1 | Month 3 | Month 6 | Month 12 | |--------|---------|---------|---------|----------| | Organic Sessions | 50-100 | 300-500 | 1000-1500 | 5000+ | | Organic Users | 30-50 | 200-300 | 600-1000 | 3000+ | | Docs Page Views | 50% | 60% | 65% | 70% | | Blog Page Views | 50% | 40% | 35% | 30% | ### Keyword Targets | Metric | Month 1 | Month 3 | Month 6 | Month 12 | |--------|---------|---------|---------|----------| | Keywords Ranking | 5 | 20 | 50 | 150+ | | Top 10 Rankings | 1 | 5 | 15 | 50 | | Top 3 Rankings | 0 | 2 | 8 | 30 | ### Engagement Targets - Bounce Rate: < 60% - Avg Session Duration: > 2 minutes - Pages/Session: > 1.5 - Time on Docs Pages: > 3 minutes ### GitHub Metrics (Indicator of Product-Market Fit) - GitHub Stars: 0 → 100 → 500 → 3000+ - npm Downloads: Track growth trajectory --- ## File Locations All strategy documents are stored at: ``` /home/pho7on/Work/doclea/doclea-mcp/docs/ ├── SEO_STRATEGY.md (comprehensive, 50+ pages) ├── SEO_IMPLEMENTATION_GUIDE.md (implementation, 40+ pages) ├── PAGE_OUTLINES_READY_TO_BUILD.md (actionable, 80+ pages) └── SEO_SUMMARY.md (this file, quick reference) ``` --- ## How to Work with This Strategy ### For Content Team 1. Use PAGE_OUTLINES_READY_TO_BUILD.md to write pages 2. Reference SEO_IMPLEMENTATION_GUIDE.md for publishing checklist 3. Track results in SEO_STRATEGY.md measurement section ### For Technical Team 1. Use SEO_IMPLEMENTATION_GUIDE.md for setup checklist 2. Implement schema markup code from SEO_STRATEGY.md 3. Set up measurement tools from SEO_IMPLEMENTATION_GUIDE.md ### For Product Team 1. Review keyword strategy in SEO_STRATEGY.md 2. Understand competitive positioning 3. Plan features based on search demand ### For Leadership 1. Review Executive Summary in SEO_STRATEGY.md 2. Check success metrics and timelines 3. Allocate resources based on 90-day timeline --- ## Key Insights ### Market Opportunity Doclea enters an emerging category (MCP memory systems) with: - Zero direct competitors - High growth AI coding assistant space - Clear product differentiation (MCP-native, zero-config) - Developer audience that values technical depth **SEO Advantage:** First-mover opportunity to own category keywords before competitors emerge. ### Competitive Positioning **Compared to Mem0:** - More specific (MCP/Claude Code) - Simpler setup (zero-config) - Lower cost (open source) - Developer-first positioning **Compared to DIY RAG:** - Much simpler (pre-built, optimized) - Better UX (integrated with Claude) - No DevOps burden - Focused feature set **Doclea's SEO Edge:** Technical depth + developer focus + open source = strong topical authority potential. ### Content Strategy Focus on: 1. **Problem discovery** - People searching "how do I keep context" before knowing Doclea exists 2. **Solution education** - "What is semantic search", "how persistent memory works" 3. **Implementation guides** - "How to set up", "how to use", "best practices" 4. **Community building** - Case studies, team stories, open source culture This drives traffic across entire funnel: awareness → consideration → adoption. --- ## Implementation Phases ### Phase 1: Foundation (Weeks 1-2) - Set up analytics and search console - Create 6 key pages (following outlines) - Publish first 6 blog posts - Optimize existing homepage - Target: Quick ranking for branded keywords ### Phase 2: Authority (Weeks 3-4) - Publish 6 more blog posts - Create comparison pages - Build internal linking structure - Community outreach - Target: Establish thought leadership ### Phase 3: Growth (Month 2-3) - Continue blog content - Improve top pages based on data - Build backlinks through outreach - Expand keyword targeting - Target: Scale organic traffic ### Phase 4: Optimization (Month 3+) - Update underperforming content - Expand high-performing topics - Build guest post opportunities - Advanced SEO (schema, featured snippets) - Target: Dominate category keywords --- ## Immediate Next Steps ### This Week 1. Read SEO_SUMMARY.md (this file) ✓ 2. Review keyword table above 3. Check PAGE_OUTLINES_READY_TO_BUILD.md for Getting Started structure 4. Set up Google Search Console ### Next Week 1. Create 6 key pages from outlines 2. Publish first 3 blog posts 3. Set up Google Analytics 4 4. Optimize homepage ### Month 1 1. Publish all 12 blog posts 2. Create all documentation pages 3. Set up measurement dashboard 4. Monitor search console for early keywords ### By Month 3 1. 300-500 monthly organic sessions 2. Top 10 rankings for 20+ keywords 3. Established blog with consistent traffic 4. Strong internal linking structure --- ## Questions? Refer to: - **"How do I structure this page?"** → PAGE_OUTLINES_READY_TO_BUILD.md - **"What keywords should I target?"** → SEO_STRATEGY.md Part 1 - **"How do I publish correctly?"** → SEO_IMPLEMENTATION_GUIDE.md - **"What tools do I need?"** → SEO_IMPLEMENTATION_GUIDE.md Part 12 - **"How do I measure success?"** → SEO_STRATEGY.md Part 10 --- ## Summary **This 3-document strategy gives you:** ✓ Specific keywords to target (with search volume) ✓ Complete page outlines ready to write ✓ 24 blog post ideas with outlines ✓ Meta descriptions you can copy/paste ✓ Schema markup code ready to implement ✓ Internal linking blueprint ✓ 90-day implementation timeline ✓ Measurement framework ✓ Success metrics and targets **Time to implement:** 40-60 hours for foundation + ongoing content creation **Expected ROI:** 5000+ monthly organic sessions, category authority, sustainable competitive advantage **Risk level:** Low (best practices, proven strategies, emerging market) --- **Documents created:** - `/home/pho7on/Work/doclea/doclea-mcp/docs/SEO_STRATEGY.md` - `/home/pho7on/Work/doclea/doclea-mcp/docs/SEO_IMPLEMENTATION_GUIDE.md` - `/home/pho7on/Work/doclea/doclea-mcp/docs/PAGE_OUTLINES_READY_TO_BUILD.md` - `/home/pho7on/Work/doclea/doclea-mcp/docs/SEO_SUMMARY.md` (this file) Start with SEO_SUMMARY.md (this file), then dive into PAGE_OUTLINES_READY_TO_BUILD.md to start creating content.