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PUBLISHING-STRATEGY.md8.01 kB
# ClipSense Publishing & Growth Strategy ## ✅ COMPLETED - [x] Published to npm: `@gburanda/clipsense-mcp-server` - [x] Cross-platform documentation (Cursor, Windsurf, Cline, Continue.dev, OpenAI Codex) - [x] Competitive analysis (5 competitors analyzed, only 1 direct competitor) ## 🎯 PHASE 1: Official Channels (Week 1) ### 1. Anthropic MCP Registry ⭐ PRIORITY #1 **Status**: Ready to submit **Impact**: HIGH - Gets listed in Claude Code's official marketplace **Effort**: 30 minutes **Steps:** ```bash # Install MCP Publisher CLI npx @modelcontextprotocol/create-server init # Choose namespace: # Option A: io.github.gburanda/clipsense (requires GitHub auth) # Option B: app.clipsense/mcp-server (requires domain verification) # Publish npx @modelcontextprotocol/publisher publish ``` **Resources:** - Registry: https://registry.modelcontextprotocol.io - Guide: https://github.com/modelcontextprotocol/registry --- ### 2. GitHub Public Repository **Status**: Need to create/publicize **Impact**: HIGH - Social proof, contributions, stars **Effort**: 1 hour **Action Items:** - [ ] Create public GitHub repo: `github.com/clipsense/mcp-server` - [ ] Add comprehensive README with demo video/GIFs - [ ] Add LICENSE (MIT) - [ ] Add CONTRIBUTING.md - [ ] Add GitHub topics: `mcp`, `claude`, `video-analysis`, `mobile-debugging` - [ ] Add GitHub Actions for automated npm publishing - [ ] Link from npm package.json --- ### 3. GitHub MCP Registry **Status**: Ready after GitHub repo is public **Impact**: MEDIUM - Additional discovery channel **Effort**: 15 minutes GitHub launched their own MCP registry for Copilot integration. **Link**: https://github.blog/ai-and-ml/github-copilot/meet-the-github-mcp-registry/ --- ## 🚀 PHASE 2: Developer Communities (Week 1-2) ### 4. Product Hunt Launch **Status**: Need account + assets **Impact**: HIGH - 1000+ views, early adopters **Effort**: 3 hours **Preparation:** - [ ] Create Product Hunt account - [ ] Record 1-minute demo video showing: - Mobile app crash in video - Running ClipSense MCP via Claude Code - Getting AI analysis with fix suggestions - [ ] Create thumbnail image (1200x630px) - [ ] Write compelling tagline: "Debug mobile apps with AI video analysis in your IDE" - [ ] Prepare 3 screenshots - [ ] Schedule launch for Tuesday-Thursday 12:01 AM PST **Launch Copy:** ``` 🎯 Debug mobile apps 10x faster with AI video analysis ClipSense analyzes screen recordings of your mobile app bugs using Claude Sonnet 4.5 and gives you instant insights on: - What went wrong - Why it happened - How to fix it Works directly in Claude Code, Cursor, Windsurf, and other AI coding assistants. No cloud setup needed. Free tier: 3 analyses/month ``` --- ### 5. Reddit - Strategic Subreddits **Status**: Ready to post **Impact**: MEDIUM - 500-2000 views per post **Effort**: 2 hours **Target Subreddits:** - r/reactnative (256k members) - "Show off Saturday" posts - r/iOSProgramming (157k) - Demo posts allowed - r/androiddev (315k) - Tool/library announcements - r/ClaudeAI (94k) - MCP server showcase - r/MachineLearning (2.8M) - "Project" flair - r/programming (6.7M) - Must be high-quality content **Post Template:** ``` Title: [Show HN] ClipSense - AI video analysis for mobile debugging via MCP I built ClipSense to solve my biggest pain point debugging React Native apps: watching crash videos from QA and trying to figure out WTF happened. Now I just drop the video into Claude Code and get instant analysis: - What's happening in the video - Root cause of the bug - Suggested fixes with code It's an MCP server, so works with Claude Code, Cursor, Windsurf, etc. Demo: [link to demo video] GitHub: [link] npm: @gburanda/clipsense-mcp-server Would love feedback! ``` --- ### 6. Hacker News **Status**: Ready after Product Hunt/Reddit validation **Impact**: HIGH - Potential front page = 10k-50k views **Effort**: 1 hour **Best practices:** - Post Tuesday-Thursday 8-10 AM PT - Title: "Show HN: ClipSense – Debug mobile apps with AI video analysis" - Include GitHub link (HN prefers open source) - Be active in comments for first 2 hours - Wait until you have 20+ GitHub stars (social proof) --- ### 7. Dev.to / Hashnode Blog Post **Status**: Ready to write **Impact**: MEDIUM - SEO, evergreen content **Effort**: 4 hours **Article Title:** "How I Built an AI Video Debugger for Mobile Apps Using Claude and MCP" **Outline:** 1. The Problem (debugging mobile bugs from QA videos) 2. Why existing tools don't work 3. Technical architecture (MCP server → ClipSense API → Claude Sonnet 4.5) 4. Demo walkthrough with real bug 5. How to install and use 6. Future roadmap 7. Call to action (try it, star on GitHub) **SEO Keywords:** - mobile debugging tools - AI code assistant - video analysis API - React Native debugging - MCP server development --- ### 8. Twitter/X Launch Thread **Status**: Ready to post **Impact**: MEDIUM - 500-5000 views depending on engagement **Effort**: 30 minutes **Thread Structure:** ``` 1/ Spent 3 months building ClipSense - an AI-powered mobile debugger that analyzes screen recordings of bugs and tells you exactly what's wrong. Works directly in Claude Code, Cursor, and other AI IDEs. Here's how it works 🧵 2/ [Demo video GIF] Record a bug → Drop video in Claude Code → Get instant analysis with: • Step-by-step breakdown • Root cause identification • Code fix suggestions No more watching 5-minute crash videos on repeat. 3/ Built on the Model Context Protocol (MCP), so it integrates with any AI coding assistant. Currently supports: ✅ Claude Code ✅ Cursor ✅ Windsurf ✅ Cline ✅ Continue.dev 4/ Uses Claude Sonnet 4.5 for analysis - it's scary good at understanding mobile UIs and state flow. Works with React Native, iOS (Swift), and Android (Kotlin/Java). 5/ Free tier: 3 analyses/month Pro: $29/mo for 100 analyses Try it: 📦 npm i -g @gburanda/clipsense-mcp-server ⭐ GitHub: [link] 📖 Docs: https://clipsense.app Would love your feedback! ``` **Hashtags:** #AI #MobileDev #ReactNative #DevTools #ClaudeAI #MCP --- ## 💼 PHASE 3: B2B & Enterprise (Week 3-4) ### 9. Indie Hackers Post in "Share Your Product" with pricing/revenue transparency ### 10. Discord Communities - Anthropic Discord (Claude community) - Cursor Discord - React Native Discord - iOS Dev Discord ### 11. YouTube Demo Video Create 3-5 minute walkthrough, optimize for "mobile debugging tools" searches --- ## 📊 PHASE 4: Paid Marketing (Month 2+) ### 12. Google Ads Target keywords: - "mobile debugging tools" - "React Native debugging" - "iOS crash analysis" - "Android bug tracking" Budget: $500/month ### 13. Dev.to Sponsored Posts Target mobile developers, $200-500 per post ### 14. Newsletter Sponsorships - React Native Newsletter - iOS Dev Weekly - Android Weekly --- ## 🎯 Success Metrics **Week 1 Goals:** - [ ] 50+ GitHub stars - [ ] 100+ npm downloads - [ ] Listed in MCP Registry - [ ] 5+ user testimonials **Month 1 Goals:** - [ ] 500+ npm downloads - [ ] 200+ GitHub stars - [ ] 50+ paying users - [ ] Featured on Product Hunt homepage **Month 3 Goals:** - [ ] 2,000+ npm downloads - [ ] 500+ GitHub stars - [ ] $5k MRR (167 Pro users) - [ ] Integration with 1 major mobile framework --- ## 🔥 IMMEDIATE ACTION ITEMS (Do Today) 1. **Submit to MCP Registry** (30 min) 2. **Create GitHub repo** (30 min) 3. **Record 60-second demo video** (60 min) 4. **Post on Reddit r/ClaudeAI** (15 min) 5. **Draft Product Hunt launch** (60 min) **Total time: 3 hours to get maximum visibility** --- ## 📝 Content Calendar **Week 1:** - Monday: MCP Registry submission - Tuesday: Product Hunt launch - Wednesday: Reddit posts (3 subreddits) - Thursday: Dev.to article - Friday: Twitter thread **Week 2:** - Monday: Hacker News post - Wednesday: YouTube demo video - Friday: Newsletter outreach **Week 3-4:** - Discord community engagement - GitHub issue responses - User testimonial collection - Case study creation

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