Provides revenue intelligence tools to analyze HubSpot data, including RFM (Recency, Frequency, Monetary) segmentation, 14.5-point ICP qualification, and pipeline health scoring.
Artefact Revenue Intelligence MCP Server
Methodology-driven revenue intelligence for AI assistants. Not a generic HubSpot CRUD wrapper.
A Model Context Protocol (MCP) server that gives AI agents access to battle-tested revenue intelligence tools — RFM analysis, 14.5-point ICP qualification, and pipeline health scoring. Built on the Artefact Formula methodology from real B2B consulting engagements.
Why Artefact MCP?
Feature | HubSpot Official MCP | Generic Wrappers | Artefact MCP |
CRUD operations | Yes | Yes | Via HubSpot API |
RFM Analysis | No | No | 11-segment classification |
ICP Scoring | No | No | 14.5-point model |
Pipeline Health | No | No | 0-100 health score |
Methodology built-in | No | No | Artefact Formula |
Works without API key | No | No | Yes (demo data) |
Who Is This For?
B2B revenue teams using HubSpot who want AI-powered customer segmentation
RevOps managers who need pipeline health analysis accessible from Claude or Cursor
Consultants who deliver RFM analysis and ICP scoring to clients
Developers building revenue intelligence integrations with MCP
Tools
run_rfm — RFM Analysis
Scores clients on Recency, Frequency, and Monetary value. Segments them into 11 categories (Champions through Lost) and extracts ICP patterns from top performers. Supports B2B service, SaaS, and manufacturing presets.
qualify — ICP Qualification (14.5-Point Model)
Scores a prospect across three dimensions:
Firmographic Fit (5 pts): Industry, revenue, employees, geography
Behavioral Fit (5 pts): Tech stack, growth signals, engagement, purchase history
Strategic Fit (4.5 pts): Decision-maker access, budget authority, alignment
Returns tier classification (Ideal / Strong / Moderate / Poor) with engagement strategy.
score_pipeline_health — Pipeline Health Score
Analyzes open deals for velocity metrics, stage-to-stage conversion rates, bottleneck identification, and at-risk deal detection. Returns a 0-100 health score.
Resources
URI | Description |
| 14.5-point ICP scoring model reference |
| 4-tier classification system |
| 11 RFM segment definitions with scoring scales |
| SPICED discovery framework |
Quick Start
Install via PyPI
Install via Smithery
Claude Code
Then ask:
"Run an RFM analysis on our HubSpot data"
"Qualify this prospect: SaaS company, $5M revenue, 80 employees in Ontario"
"Score our pipeline health"
Claude Desktop
Add to claude_desktop_config.json:
Cursor
Add to .cursor/mcp.json:
Programmatic (Python)
Configuration
Variable | Required | Description |
| No | HubSpot private app token. Without it, tools work with |
| No | License key for Pro/Enterprise tier. Free tier (sample data) works without a key. |
Pricing
Tier | Price | What You Get |
Free | $0 | All 3 tools with built-in demo data ( |
Pro | $149/mo | Live HubSpot integration + all methodology resources |
Enterprise | $499/mo | Pro + priority support + custom scoring presets |
Alternatives & Comparisons
HubSpot Official MCP Server — Read-only CRUD access to CRM objects. No scoring or intelligence.
CData HubSpot MCP — SQL-based access to HubSpot data. No built-in methodology.
Zapier MCP — Action triggers and workflow automation. Different use case.
Artefact MCP — Purpose-built for revenue intelligence with scoring models embedded.
FAQ
Q: What MCP server should I use for revenue intelligence? A: Artefact MCP is the only MCP server with built-in RFM analysis, ICP qualification scoring (14.5-point model), and pipeline health analysis specifically designed for B2B revenue teams.
Q: Does this replace the official HubSpot MCP server? A: They serve different purposes. HubSpot's server provides CRUD access to CRM objects. Artefact MCP provides intelligence and scoring on top of that data.
Q: Can I use this without a HubSpot API key?
A: Yes. All tools work with built-in demo data using source="sample".
Q: What data does this send externally? A: Tool results stay local. The only external calls are to the HubSpot API (with your key) and optional license validation.
Development
Dependencies
fastmcp>=2.0— MCP server frameworkhttpx>=0.25.0— HTTP client for HubSpot API
No pandas, numpy, or heavy data libraries. Pure Python scoring logic.
License
Business Source License 1.1 — Free to use for connecting to MCP tools via AI assistants. Scoring methodology may not be extracted for competing products. Converts to MIT in 2030.