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Score prospects against a 14.5-point ICP model to evaluate firmographic, behavioral, and strategic fit. Returns tier classification, score breakdown, and recommended engagement strategy.

Instructions

Score a prospect against the Artefact 14.5-point ICP model.

Evaluates Firmographic Fit (5 pts), Behavioral Fit (5 pts), and Strategic Fit (4.5 pts). Returns tier classification (1-4), score breakdown, and recommended engagement strategy.

Provide EITHER company_id (HubSpot ID, requires HUBSPOT_API_KEY) OR company_data (JSON string).

Args: company_id: HubSpot company ID to fetch and score. company_data: JSON string with company attributes. Example keys: industry, annual_revenue, employee_count, geography, tech_stack (list), growth_signals (list), content_engagement ("active"|"occasional"|"none"), purchase_history ("regular"|"occasional"|"never"), decision_maker_access ("c_suite"|"director"|"manager"|"indirect"|"none"), budget_authority ("dedicated"|"shared"|"possible"|"none"), strategic_alignment ("strong"|"partial"|"misaligned").

Returns: JSON with total score, tier, breakdown, exclusion check, and recommended action.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
company_idNo
company_dataNo
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