Facebook Insights Metrics v23

{ "version": "v23.0.unknown", "updatedAt": "2025-09-18T21:00:00.000Z", "metrics": [ { "name": "page_tab_views_login_top_unique", "level": "page", "description": "Number of logged-in people who viewed Page tabs", "periods": [ "day", "week" ], "dataType": "Integer", "notes": "By tab type breakdown", "tags": [ "unique", "views", "age" ], "deprecated": false }, { "name": "page_tab_views_login_top", "level": "page", "description": "Total Page tab views by logged-in users", "periods": [ "day", "week" ], "dataType": "Integer", "notes": "Includes repeat views", "tags": [ "views", "age" ], "deprecated": false }, { "name": "page_tab_views_logout_top", "level": "page", "description": "Total Page tab views by logged-out users", "periods": [ "day", "week" ], "dataType": "Integer", "notes": "Anonymous tab views", "tags": [ "views", "age" ], "deprecated": false }, { "name": "page_cta_clicks_logged_in_total", "level": "page", "description": "Total CTA clicks by logged-in users", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "All CTA types", "tags": [ "clicks", "age" ], "deprecated": false }, { "name": "page_cta_clicks_logged_in_unique", "level": "page", "description": "Unique CTA clicks by logged-in users", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Unique users", "tags": [ "unique", "clicks", "age" ], "deprecated": false }, { "name": "page_follows", "level": "page", "description": "Number of new Page follows", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "New followers", "tags": [ "follows", "age" ], "deprecated": false }, { "name": "page_unfollows", "level": "page", "description": "Number of Page unfollows", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Lost followers", "tags": [ "follows", "age" ], "deprecated": false }, { "name": "page_engaged_users", "level": "page", "description": "Number of people who engaged with Page", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Any engagement", "tags": [ "age" ], "deprecated": false }, { "name": "page_impressions", "level": "page", "description": "Total Page impressions", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "All impressions", "tags": [ "impressions", "age" ], "deprecated": false }, { "name": "page_impressions_unique", "level": "page", "description": "Number of people who had Page content enter their screen", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Estimated metric", "tags": [ "impressions", "unique", "age" ], "deprecated": false }, { "name": "page_impressions_paid", "level": "page", "description": "Paid Page impressions", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Promoted content", "tags": [ "impressions", "paid", "age" ], "deprecated": false }, { "name": "page_impressions_organic", "level": "page", "description": "Organic Page impressions", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Non-promoted content", "tags": [ "impressions", "organic", "age" ], "deprecated": false }, { "name": "page_posts_impressions", "level": "page", "description": "Total Page posts impressions", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "All posts", "tags": [ "impressions", "age" ], "deprecated": false }, { "name": "page_posts_impressions_unique", "level": "page", "description": "Unique Page posts impressions", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Unique people", "tags": [ "impressions", "unique", "age" ], "deprecated": false }, { "name": "page_video_views", "level": "video", "description": "Total Page video views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "All video views", "tags": [ "video", "views", "age" ], "deprecated": false }, { "name": "page_video_views_unique", "level": "video", "description": "Unique Page video views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Unique viewers", "tags": [ "video", "unique", "views", "age" ], "deprecated": false }, { "name": "page_video_views_autoplayed", "level": "video", "description": "Autoplayed video views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Auto-played content", "tags": [ "video", "views", "autoplay", "age" ], "deprecated": false }, { "name": "page_fan_adds", "level": "page", "description": "New Page fans", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "New followers", "tags": [ "fans", "age" ], "deprecated": false }, { "name": "page_fan_removes", "level": "page", "description": "Removed Page fans", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Unfollows", "tags": [ "fans", "age" ], "deprecated": false }, { "name": "page_views", "level": "page", "description": "Total Page profile views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Profile visits", "tags": [ "views", "age" ], "deprecated": false }, { "name": "page_views_unique", "level": "page", "description": "Unique Page profile views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Unique visitors", "tags": [ "unique", "views", "age" ], "deprecated": false }, { "name": "page_stories", "level": "page", "description": "Page stories created", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Story posts", "tags": [ "age" ], "deprecated": false }, { "name": "page_activity", "level": "page", "description": "Page activity score", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Engagement metric", "tags": [ "age" ], "deprecated": false }, { "name": "post_impressions", "level": "post", "description": "Total post impressions", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "All impressions", "tags": [ "impressions" ], "deprecated": false }, { "name": "post_impressions_unique", "level": "post", "description": "Unique post impressions", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Unique people", "tags": [ "impressions", "unique" ], "deprecated": false }, { "name": "post_impressions_paid", "level": "post", "description": "Paid post impressions", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Promoted posts", "tags": [ "impressions", "paid" ], "deprecated": false }, { "name": "post_impressions_organic", "level": "post", "description": "Organic post impressions", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Non-promoted posts", "tags": [ "impressions", "organic" ], "deprecated": false }, { "name": "post_engaged_users", "level": "post", "description": "People who engaged with post", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Any engagement", "tags": [ "age" ], "deprecated": false }, { "name": "post_clicks", "level": "post", "description": "Total post clicks", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "All clicks", "tags": [ "clicks" ], "deprecated": false }, { "name": "post_reactions_by_type_total", "level": "post", "description": "Total reactions by type", "periods": [ "day", "week", "days_28" ], "dataType": "JSON", "notes": "Reaction breakdown", "tags": [ "reactions" ], "deprecated": false }, { "name": "post_reactions_like_total", "level": "post", "description": "Total likes", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Like reactions", "tags": [ "reactions" ], "deprecated": false }, { "name": "post_reactions_love_total", "level": "post", "description": "Total loves", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Love reactions", "tags": [ "reactions" ], "deprecated": false }, { "name": "post_reactions_wow_total", "level": "post", "description": "Total wows", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Wow reactions", "tags": [ "reactions" ], "deprecated": false }, { "name": "post_reactions_haha_total", "level": "post", "description": "Total hahas", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Haha reactions", "tags": [ "reactions" ], "deprecated": false }, { "name": "post_reactions_sorry_total", "level": "post", "description": "Total sorrys", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Sorry reactions", "tags": [ "reactions" ], "deprecated": false }, { "name": "post_reactions_anger_total", "level": "post", "description": "Total angers", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Anger reactions", "tags": [ "reactions" ], "deprecated": false }, { "name": "post_video_views", "level": "post", "description": "Post video views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Video views", "tags": [ "video", "views" ], "deprecated": false }, { "name": "post_video_views_unique", "level": "post", "description": "Unique post video views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Unique viewers", "tags": [ "video", "unique", "views" ], "deprecated": false }, { "name": "post_video_views_autoplayed", "level": "post", "description": "Autoplayed post video views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Auto-played", "tags": [ "video", "views", "autoplay" ], "deprecated": false }, { "name": "video_views", "level": "video", "description": "Total video views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "All views", "tags": [ "video", "views" ], "deprecated": false }, { "name": "video_views_unique", "level": "video", "description": "Unique video views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Unique viewers", "tags": [ "video", "unique", "views" ], "deprecated": false }, { "name": "video_views_autoplayed", "level": "video", "description": "Autoplayed video views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Auto-played", "tags": [ "video", "views", "autoplay" ], "deprecated": false }, { "name": "video_views_clicked_to_play", "level": "video", "description": "Clicked-to-play video views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "User-initiated", "tags": [ "video", "views", "clicks" ], "deprecated": false }, { "name": "video_views_organic", "level": "video", "description": "Organic video views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Non-promoted", "tags": [ "video", "organic", "views" ], "deprecated": false }, { "name": "video_views_paid", "level": "video", "description": "Paid video views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "Promoted content", "tags": [ "video", "paid", "views" ], "deprecated": false }, { "name": "video_complete_views", "level": "video", "description": "Complete video views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "100% completion", "tags": [ "video", "views", "completion" ], "deprecated": false }, { "name": "video_30_sec_views", "level": "video", "description": "30-second video views", "periods": [ "day", "week", "days_28" ], "dataType": "Integer", "notes": "30+ seconds", "tags": [ "video", "views" ], "deprecated": false }, { "name": "video_avg_time_watched", "level": "video", "description": "Average time watched", "periods": [ "day", "week", "days_28" ], "dataType": "Float", "notes": "In seconds", "tags": [ "video", "age" ], "deprecated": false }, { "name": "video_retention_curve", "level": "video", "description": "Video retention curve", "periods": [ "day", "week", "days_28" ], "dataType": "JSON", "notes": "Retention data", "tags": [ "video" ], "deprecated": false }, { "name": "video_views_by_age_gender", "level": "video", "description": "Video views by age and gender", "periods": [ "day", "week", "days_28" ], "dataType": "JSON", "notes": "Demographic breakdown", "tags": [ "video", "views", "age", "gender" ], "deprecated": false }, { "name": "video_views_by_country", "level": "video", "description": "Video views by country", "periods": [ "day", "week", "days_28" ], "dataType": "JSON", "notes": "Geographic breakdown", "tags": [ "video", "views", "country" ], "deprecated": false }, { "name": "video_views_by_locale", "level": "video", "description": "Video views by locale", "periods": [ "day", "week", "days_28" ], "dataType": "JSON", "notes": "Language breakdown", "tags": [ "video", "views", "locale" ], "deprecated": false }, { "name": "video_views_by_distribution_type", "level": "video", "description": "Video views by distribution", "periods": [ "day", "week", "days_28" ], "dataType": "JSON", "notes": "Organic vs paid", "tags": [ "video", "views" ], "deprecated": false }, { "name": "video_views_by_placement", "level": "video", "description": "Video views by placement", "periods": [ "day", "week", "days_28" ], "dataType": "JSON", "notes": "Feed, stories, etc.", "tags": [ "video", "views" ], "deprecated": false }, { "name": "content_creator_earnings", "level": "monetization", "description": "Creator earnings", "periods": [ "day", "week", "days_28" ], "dataType": "Float", "notes": "USD earnings", "tags": [ "earnings" ], "deprecated": false }, { "name": "content_creator_earnings_breakdown", "level": "monetization", "description": "Earnings breakdown", "periods": [ "day", "week", "days_28" ], "dataType": "JSON", "notes": "Detailed breakdown", "tags": [ "earnings" ], "deprecated": false }, { "name": "content_monetization_metrics", "level": "monetization", "description": "Monetization metrics", "periods": [ "day", "week", "days_28" ], "dataType": "JSON", "notes": "Various metrics", "tags": [ "monetization" ], "deprecated": false } ] }