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2duckchun

naver-ads-mcp

by 2duckchun

캠페인 목록 조회

list_campaigns
Read-onlyIdempotent

Retrieve campaigns for a Naver Search Ads account to manage ad types and budgets. Use the returned nccCampaignId to fetch ad groups.

Instructions

광고계정의 캠페인 목록을 조회합니다. 캠페인은 파워링크·쇼핑검색·파워컨텐츠 등 광고 유형과 예산을 관리하는 최상위 단위입니다. 반환되는 nccCampaignId는 list_adgroups의 입력값이 됩니다.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customerIdNo조회할 광고계정 CUSTOMER_ID. 생략하면 NAVER_ADS_CUSTOMER_ID를 사용합니다.
campaignIdsNo특정 캠페인만 조회할 때의 nccCampaignId 목록. 생략하면 전체를 조회합니다.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv0.1.0

TDQS

A3.6/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint, destructiveHint=false, and openWorldHint, so safety and idempotency are covered. The description adds useful domain context (what a campaign is, the linkage to list_adgroups) but does not disclose pagination, rate limits, or return format.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three concise sentences, front-loaded with the core action, then domain definition, then the practical linkage to a sibling tool. No filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a simple two-parameter read tool with 100% schema coverage and full safety annotations, the description is nearly complete. It could add a note about whether results are paginated or ordered, but the essentials are covered.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema fully documents customerId (with the NAVER_ADS_CUSTOMER_ID fallback) and campaignIds (max 100, full list if omitted). The description adds no parameter-level detail beyond what the schema already provides; baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

Clearly states it retrieves a list of campaigns for an ad account and defines what a campaign is (top-level unit managing ad type and budget). Distinguishes from get_campaign (singular) by scope, though it doesn't explicitly name alternatives.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Usage is implied by the description's mention that the returned nccCampaignId feeds into list_adgroups, but it does not state explicit when-to-use or when-not conditions, nor name sibling tools directly.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.