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2duckchun

naver-ads-mcp

by 2duckchun

성과 지표 조회

get_stats
Read-onlyIdempotent

Retrieves performance metrics for Naver Search Ads campaigns, ad groups, keywords, and ads by ID, with optional date ranges, breakdowns, and metric selection.

Instructions

캠페인·광고그룹·키워드·소재의 성과 지표를 조회합니다. ids는 종류를 가리지 않고 nccCampaignId / nccAdgroupId / nccKeywordId / nccAdId를 모두 받습니다. since+until과 datePreset 중 하나만 지정하세요. 둘 다 생략하면 네이버 기본 기간이 적용됩니다.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
idsYes지표를 조회할 대상 ID 목록. 한 번에 최대 100개.
sinceNo조회 시작일 (YYYY-MM-DD). until과 함께 지정합니다.
untilNo조회 종료일 (YYYY-MM-DD). since와 함께 지정합니다.
fieldsNo조회할 지표. impCnt=노출수, clkCnt=클릭수, ctr=클릭률, cpc=클릭당비용, salesAmt=광고비, ccnt=전환수, avgRnk=평균노출순위, drtCrto=직접전환율.
breakdownNo분해 축. pcMblTp=PC/모바일, dayw=요일, hh24=시간대, regnNo=지역.
customerIdNo조회할 광고계정 CUSTOMER_ID. 생략하면 NAVER_ADS_CUSTOMER_ID를 사용합니다.
datePresetNo기간 프리셋. since/until 대신 씁니다.
timeIncrementNoallDays=기간 합계, 1=일별 추이.allDays

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv0.1.0

TDQS

A4.5/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnly, idempotent, non-destructive, so safety is covered. The description adds operational context beyond annotations: the ID-type-agnostic behavior and the date-source mutual exclusion with an implicit default, which are non-obvious traits.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three tight sentences, front-loaded with purpose, then the ID-typing rule, then the date rule. No filler, though slightly terse for English-reading agents given the Korean-only text.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Covers the two genuinely ambiguous behaviors (polymorphic ids, mutually exclusive date params with default) for an 8-param read tool. Output format is not described, but the tool is read-only and a consumer can rely on the fields parameter; no output schema exists, so a brief return-shape note would have closed the last gap.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so baseline is 3. The description still adds value by describing ids' polymorphic acceptance and the since/until vs datePreset constraint that the schema's individual field descriptions do not state as a cross-field rule.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb (조회) and the exact resources covered (캠페인·광고그룹·키워드·소재), making it distinguishable from single-resource sibling getters like get_campaign or get_keyword.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly resolves a real ambiguity: only one of since+until or datePreset may be set, and omitting both falls back to NAVER's default period. It also clarifies that ids accepts heterogeneous ID types, removing guesswork about mixing campaign/adgroup/keyword/ad IDs.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.