Start here. Without site: a short summary of every site in the person's weekly site audit (beta) for last week, with what needs a look and the next step for each, ending with the site to ask about next; an account outside that beta must send site. With site: the main report for that Search Console property, the overview plus each section's row count and top rows. With site and section: that section's rows; page sections also check their top 20 URLs live. Sections:
- overview: Site totals (clicks, impressions, CTR, position) against the previous period, by device, with the top pages and queries and their change, and Google Analytics sessions for the same dates from the property whose web stream matches the site.
- quick-wins: Query and page pairs at average positions 4 to 10 with a click-through rate below the site’s own curve for that position.
- low-ctr: Query and page pairs at average positions 1 to 4 with a click-through rate below the site’s own curve: titles and snippets to review with the person.
- striking-distance: Queries just outside the top positions, with impressions, for pages that already rank.
- second-page: Pages with an average position of 11 to 20 and their queries.
- content-decay: Query and page pairs that lost clicks against the previous period.
- cannibalization: Queries where more than one page of the site gets impressions, with each page’s share.
- traffic-drop: Daily clicks and impressions checked for a sudden change that lasted, with the date it started (else the last 7 days against the days before), and Google updates within 3 days of that date. Overlap is timing only, not cause.
- ai-queries: Queries with the shape of AI conversations and agent searches (replies such as "yes go on", follow-ups, agent prompts, search operators, chat phrasing, ten or more words), with rewordings grouped into one question and its top page, impressions, clicks and position. A heuristic: Search Console does not mark AI Mode.
- bing: Bing’s top queries from Bing Webmaster Tools with Google’s clicks, impressions and position for the same query beside them, and the same for pages.