Fast aggregate summary of the account's converted leads (Smart Leads) — counts and rates only, no lead rows.
ALSO KNOWN AS: leads summary, lead totals, lead overview, MQL rate, lead-to-MQL conversion, smart leads summary.
KEYWORDS: LEAD COUNT, LEAD TOTALS, HOW MANY LEADS, LEADS SUMMARY, LEAD OVERVIEW, SMART LEADS, CONVERTED LEADS, MQL RATE, LEAD-TO-MQL, MQLS, UNIQUE LEADS, UNIQUE DOMAINS, LEAD CHANNEL MIX, LEADS BY CHANNEL, ENRICHMENT COVERAGE, SYNCED TO MARKETING AUTOMATION, LEAD QUALITY BASELINE, LEAD AUDIT BASELINE, PIPELINE FROM LEADS, TRIGGERED OPPORTUNITIES, INFLUENCED OPPORTUNITIES, LEAD SANITY CHECK
USE FOR: "How many leads do we have?", MQL rate and lead-to-MQL sanity checks, channel mix of leads (Facebook/Instagram/LinkedIn/Google Ads/display), enrichment coverage, leads synced to marketing automation, unique leads vs unique company domains, pipeline tie-back (triggered/influenced opportunities and amounts). ALWAYS call this FIRST in a lead audit to set the baseline before pulling rows with get_converted_leads.
NOT FOR: Inspecting individual leads or job-title/ICP distributions (use get_converted_leads); campaign performance metrics (use experiment_performance_stats).
RETURNED DATA: total | totalFacebook, totalInstagram, totalLinkedin, totalGoogleAds | fullyEnriched, autoEnriched, unenriched | syncedToMa | uniqueLeads, uniqueDomain | mqls, uniqueMqls, mqlRate, uniqueMqlRate | influencedOpps, triggeredOpps, influencedAmount, triggeredAmount.
RULES:
- Accepts the same filters as get_converted_leads (no pagination/sort) — scope by campaignName/channels/startDate+endDate to summarize a slice.
- mqlRate is a useful lead-quality indicator, but clients define MQL criteria differently and it rarely matches a true MQL — treat it as a secondary signal next to job-title/ICP fit.
- uniqueDomain vs total shows lead concentration: many leads from few domains can mean a few companies dominate the results.