Add a labeled list of offerings (structured snippet) shown beneath a Google Ads ad — a category header plus 3-10 short items, e.g. header "Brands" with values "Nest", "Nexus", "Chromebook", or header "Services" with "Hosting", "DNS", "CDN". Helps searchers self-qualify before clicking.
ALSO KNOWN AS: structured snippet, snippet, category list, offering list, header values, product list, service list
KEYWORDS: structured snippet, snippet, header, values, brands, services, products, courses, destinations, list, category, google ads, extension
WHEN TO USE:
- "Add a structured snippet listing our service tiers"
- "Create a snippet under 'Brands' with Nest, Nexus, Chromebook"
- "Register a list of supported integrations as a snippet extension"
- "Show our product categories below our Google Ads"
WHEN NOT TO USE:
- Want a single phrase (e.g. "Free Shipping") → use create_google_callout_extension
- Want clickable links to subpages → use create_google_sitelink_extension
- Want a pricing table (with amounts) → use create_google_price_extension
- Same snippet for Microsoft Ads / Bing → use create_microsoft_structured_snippet_extension
INPUTS:
- header: snippet category title (1-25 chars). The Google-Ads vocabulary requires picking one of Google's predefined header names ("Brands", "Models", "Service catalog", "Insurance coverage", etc.) — pass the chosen header string here.
- values: 3-10 items, each 1-25 chars.
EXAMPLE:
create_google_structured_snippet_extension(
header="Brands",
values=["Nest", "Nexus", "Chromebook"],
)
