Taobao (淘宝) & Tmall (天猫) MCP Server

Taobao (淘宝) and Tmall (天猫) product data inside Claude, ChatGPT, Cursor and your own code: search products, compare prices and sales, read SKU variants and buyer reviews, list a shop's products. Hosted and read-only. No Taobao login, no cookies, nothing to install.

English · 简体中文

Built from a real search run on 2 November 2026.

Quick start · Agent setup · Tools · Prompts · Client setup · API · Pricing · FAQ

Taobao MCP is a hosted Taobao MCP server that connects your AI assistant to Taobao (淘宝) and Tmall (天猫), Alibaba's two consumer marketplaces in China. Ask in English or Chinese: your assistant searches products by keyword with price range, sales sorting and a Tmall-only filter, reads a product's full listing with its SKU variants, prices, stock levels, attributes and images, adds buyer reviews when you want them, and lists everything a shop sells. Results come back as structured rows it can sort, filter, translate and summarise, for price research, product sourcing, cross-border buying and brand monitoring. Developers can call the same tools as a Taobao API.

Why Taobao MCP

• No Taobao account, no keys. No QR-code login, no cookies, no Taobao Union (淘宝联盟) PID or open-platform app key. Your own Taobao account is never used, so it is never at risk.

• Nothing to install. Add one URL and sign in with Apify. Works in claude.ai and ChatGPT too, not only in desktop apps.

• Taobao and Tmall in one server. Product search, full product details with optional buyer reviews, and shop product lists, for Taobao shops and Tmall flagship stores alike.

• Rich, structured data. Prices and discounted prices in yuan, sales, SKU variants with their own price and stock, attributes, brand, category, images and video, shop names, positive-rating rates and shop scores, ship-from city, and buyer reviews with photos and seller replies.

• Maintained for you. Used by more than 10,000 people on the Apify Store. When Taobao changes, the tools are updated; your setup stays the same.

• Made for assistants. A bundled skill teaches your assistant the inputs that work and how to chain the tools, and long requests keep running while it checks back.

• Pay per result. Plus a small start fee per run, billed to your own Apify account. No subscription; try it on Apify's free plan.

Related MCP server: taobao-mcp-server

How it works

flowchart LR
    A["Your AI assistant<br/>Claude · ChatGPT · Cursor · VS Code"] -->|"remote MCP URL<br/>Apify sign-in"| B["Taobao MCP server<br/>hosted on Apify"]
    B --> C["Product search"]
    B --> D["Product details"]
    B --> E["Shop products"]
    C --> G["Structured rows"]
    D --> G
    E --> G
    G -->|"sort · filter · translate · summarise"| A

Each tool call starts a run on your Apify account. Your assistant waits for it, reads the rows, and answers in plain language. Chain the tools for deeper answers: search a keyword, open the top products for their SKU variants and reviews, then list what else their shops sell.

Quick start

1. Create a free Apify account if you do not have one.

2. Add the server to your assistant. Click a button above, or follow the steps for your client below.

3. Sign in with Apify when your assistant asks, then ask a question such as "Find the best-selling mechanical keyboards (机械键盘) on Taobao and compare shop, price, sales and shop rating."

About the Apify sign-in page. Apify notes that your assistant "was registered dynamically and wasn't verified by Apify" and asks for full API access. Every assistant that signs in this way sees that notice; it lets your assistant start runs on your account. You can remove the access at any time on your Apify Console integrations page.

Server URL, for any client that accepts a remote MCP server:

https://mcp.apify.com/?tools=fetch-actor-details,get-actor-run,get-dataset-items,zen-studio/taobao-search-scraper,zen-studio/taobao-detail-scraper,zen-studio/taobao-seller-products-scraper

Set up with your AI agent

Paste this repository's URL into Claude Code, Codex, Cursor or another agent and ask it to set up Taobao MCP. The steps below are written so your agent can follow them.

For AI agents installing this server:

1. This is a hosted remote MCP server (streamable HTTP). There is nothing to download or build. It needs a free Apify account and an Apify sign-in (OAuth) in the user's browser; do not ask for an API token unless the sign-in fails.

2. Server name taobao, server URL:

   https://mcp.apify.com/?tools=fetch-actor-details,get-actor-run,get-dataset-items,zen-studio/taobao-search-scraper,zen-studio/taobao-detail-scraper,zen-studio/taobao-seller-products-scraper

3. Add it with the client's own command:

   • Claude Code: claude plugin marketplace add zen-studio-labs/taobao-tmall-mcp, then claude plugin install taobao@taobao-tmall-mcp (adds the server and the Taobao skill).

   • Codex: codex mcp add taobao --url "<server URL>", then codex mcp login taobao.

   • VS Code: code --add-mcp '{"name":"taobao","type":"http","url":"<server URL>"}'.

   • Cursor and other clients: add {"mcpServers": {"taobao": {"url": "<server URL>"}}} to the client's MCP config file (Cursor: ~/.cursor/mcp.json).

4. Ask the user to complete the sign-in. In Claude Code they run /mcp, select taobao and choose Authenticate; other clients open the Apify sign-in page themselves. A client restart may be needed before the tools appear.

5. Check it works without starting a paid run: call fetch-actor-details for zen-studio/taobao-detail-scraper and confirm it returns the input reference. Do not run test requests: on Apify's free plan every run counts against a small allowance (5 search runs and 10 details runs in total), so keep runs for the user's real requests.

6. Before real requests, read the Taobao skill: it explains how long runs work, how the tools chain together and which inputs return good results.

Tools

All tools are read-only. They never log in, add to cart, buy, message sellers or leave reviews.

Each Store page lists every field.

Example prompts

Price research and comparison

• Compare 机械键盘 prices on Taobao: the 20 best sellers between ¥200 and ¥600, with shop, discounted price, sales and shop rating.

• Is this keyboard cheaper in another shop? Search the model name and list the five lowest prices with their shops: https://item.taobao.com/item.htm?id=844075013790

Product sourcing and cross-border buying

• Get every colour and size of this product with its own price and stock, and translate the options into English: https://item.taobao.com/item.htm?id=844075013790

• Find Tmall-only listings for 筋膜枪 under ¥300 and rank them by sales.

Brand and shop monitoring

• List the best-selling products of the shop behind this listing and show price, discounted price and 30-day sales: https://item.taobao.com/item.htm?id=844075013790

• Which shops sell Lego on Taobao, and which of them are Tmall flagship stores?

Buyer reviews

• Read 50 buyer reviews of this product and group the complaints by topic: https://item.taobao.com/item.htm?id=844075013790

• Do reviewers of the top three 空气炸锅 mention noise or smell? Quote the reviews that do.

In Chinese

• 搜索淘宝上销量最高的机械键盘，对比店铺、价格、销量和店铺评分。

• 查一下这家天猫旗舰店卖得最好的20个商品，列出价格和月销量。

Tip: for Chinese products, search in Chinese (机械键盘, 连衣裙, 空气炸锅); that is how sellers title their listings. Brand and model names such as Lego or G87 work as they are.

Client setup

1. Open Settings > Connectors and select Add custom connector.

2. Name it Taobao and paste the server URL above.

3. Select Connect and sign in with Apify.

4. In a chat, enable the Taobao connector from the tools menu.

The connector syncs between claude.ai and Claude Desktop. Custom connector availability depends on your Claude plan. For better results, also add the Taobao skill: download taobao-skill.zip and upload it under Skills in Claude's settings.

Plugin (server plus the Taobao skill, recommended):

/plugin marketplace add zen-studio-labs/taobao-tmall-mcp
/plugin install taobao@taobao-tmall-mcp

Server only:

claude mcp add --transport http taobao "https://mcp.apify.com/?tools=fetch-actor-details,get-actor-run,get-dataset-items,zen-studio/taobao-search-scraper,zen-studio/taobao-detail-scraper,zen-studio/taobao-seller-products-scraper"

Then sign in: run /mcp, select the taobao server and choose Authenticate. Until you do, /mcp lists the server as not authenticated and may say its tools could not be fetched; both clear once you sign in.

Click Install in Cursor above, or add examples/cursor-mcp.json to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project). Cursor asks you to sign in with Apify on first use.

Click Install in VS Code above (VS Code Insiders), or add examples/vscode-mcp.json to .vscode/mcp.json. Start the server from the MCP view and sign in with Apify when prompted. Use the tools in Copilot Chat agent mode.

1. Open ChatGPT Plugins, select +, then Add custom MCP server.

2. Name it Taobao, paste the server URL above, and choose OAuth authentication.

3. Confirm, create the plugin, and sign in with Apify.

4. In a new chat, type @ and select Taobao.

Business, Enterprise and Edu workspaces may need an admin to enable custom servers. See OpenAI's custom MCP server guide.

codex mcp add taobao --url "https://mcp.apify.com/?tools=fetch-actor-details,get-actor-run,get-dataset-items,zen-studio/taobao-search-scraper,zen-studio/taobao-detail-scraper,zen-studio/taobao-seller-products-scraper"
codex mcp login taobao

Or copy examples/codex-config.toml into ~/.codex/config.toml.

Most clients that support remote MCP servers accept:

{
  "mcpServers": {
    "taobao": {
      "url": "https://mcp.apify.com/?tools=fetch-actor-details,get-actor-run,get-dataset-items,zen-studio/taobao-search-scraper,zen-studio/taobao-detail-scraper,zen-studio/taobao-seller-products-scraper"
    }
  }
}

If your client cannot complete the Apify sign-in, send your Apify token as a header instead, see examples/bearer-token-mcp.json. Copy the token from your Apify Console integrations page and keep it out of shared files. Clients that only run local servers can bridge with mcp-remote, see examples/claude-desktop-config.json.

Use it as a Taobao API

Each tool is also an Apify Actor with a REST API, so you can call it from your own code, a pipeline or an automation, without an assistant. Copy your API token from the Apify Console integrations page. The input fields are the same ones the assistant uses; each Store page has an API tab with ready-made code and the full input reference.

pip install apify-client

import os
from apify_client import ApifyClient

client = ApifyClient(os.environ["APIFY_TOKEN"])
run = client.actor("zen-studio/taobao-search-scraper").call(
    run_input={"keyword": "机械键盘", "maxItems": 20, "sort": "sales", "enrichWithDetails": False}
)
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    if item.get("error") or "price" not in item:
        print("notice:", item.get("message") or item.get("error"))  # not a product row
        continue
    print(item["price"], item.get("salesSignal"), item["title"], item["url"])

npm install apify-client

import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: process.env.APIFY_TOKEN });
const run = await client.actor('zen-studio/taobao-detail-scraper').call({
    items: ['https://item.taobao.com/item.htm?id=844075013790'],
    fetchReviews: true,
    maxReviewsPerItem: 20,
});
const { items } = await client.dataset(run.defaultDatasetId).listItems();
console.log(items);

Start a run and get its results in one request:

curl -X POST "https://api.apify.com/v2/acts/zen-studio~taobao-search-scraper/run-sync-get-dataset-items" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"keyword": "机械键盘", "maxItems": 20, "sort": "sales"}'

This waits up to 300 seconds. For bigger runs, start the run asynchronously and read its dataset when it finishes, see the Apify API reference.

Use Apify's official integration for n8n, Make or Zapier, choose the Actor (for example zen-studio/taobao-search-scraper) and pass the same JSON input.

Other tools: replace the Actor ID with zen-studio/taobao-detail-scraper or zen-studio/taobao-seller-products-scraper.

Use cases

• Price research. Current prices, discounted prices and sales for a product type, a brand or a model, across shops.

• Product sourcing. Find what sells, then read the SKU variants, options and stock levels before you order or list it.

• Cross-border buying and shopping agents (代购). Turn a customer's Taobao or Tmall link into a translated listing with its variants and prices.

• Brand monitoring. Which shops sell your brand, at what price, and which are Tmall flagship or authorised stores.

• Shop and competitor tracking. A shop's full product list with prices and 30-day sales, sorted the way you need.

• Review analysis. Buyer reviews with photos and seller replies, ready for sentiment and complaint analysis.

Example output

One search row from the run on 2 November 2026, abridged. Your assistant reads rows like this and answers in plain language.

{
  "itemId": "844075013790",
  "url": "https://item.taobao.com/item.htm?id=844075013790",
  "title": "迈从Ace 68V2 磁轴机械键盘60Pro游戏电竞台式电脑客制化打瓦桌搭",
  "priceCurrency": "CNY",
  "price": "499.00",
  "discountedPriceFromSearch": "279.35",
  "salesSignal": "1万+",
  "shop": {
    "shopIdFromSearch": "521309573",
    "shopNameFromSearch": "迈从官方旗舰店"
  },
  "sellerGoodrat": 100,
  "miaoshuDsr": 4.87,
  "fuwuDsr": 4.88,
  "fahuoDsr": 4.88,
  "searchKeyword": "机械键盘",
  "searchSort": "sales",
  "searchRank": 1
}

How long requests work

Each tool call returns within about 45 seconds. Bigger requests keep running on Apify after that, and your assistant checks back until the results are ready, then reads them in pages. You may see a few "still running" updates; that is expected. The Taobao skill teaches assistants this flow, along with input recipes for each tool. Claude Code gets it with the plugin.

Pricing

Pay per result plus a small start fee per run, billed to your Apify account. There is no subscription to this repository. Current prices, including volume discounts, are on each tool's pricing page:

• Product search

• Product details

• Shop products

Your assistant controls cost through result caps such as maxItems, maxItemsPerSeller and maxReviewsPerItem. Ask for a small number first, then scale up. In Product search, full product details are on by default and billed per product, and buyer reviews are billed per review in both search and details; turn them off when you only need prices and sales.

Free Apify plan: a few previews per tool with small caps. Product search: 5 runs in total, one page of 10 products per run, with full details for the first product only. Product details: 10 runs, one product per run. Shop products: 10 runs, up to 20 products per run. Buyer reviews need a paid plan. The free preview can be temporarily unavailable; try again later, or use any paid Apify plan. Any paid Apify plan removes these caps.

Limitations

• Prices are indicative, in yuan (CNY). In Product details, price is the current selling price with active promotions and originalPrice the pre-discount price when there is one. In Product search, price is the search-result price when details are off; with details on (the default) it is replaced by the Product details price, and priceFromSearch keeps the search-result price. discountedPriceFromSearch is the discounted price shown in search. These can differ for the same product, so say which one you quote. couponPrice (券后价) is often empty, so the price at checkout can be lower; priceVerified: true marks a confirmed price. Re-check a price before you buy against it.

• SKU lists can be incomplete. On some listings Product details returns fewer variants than the product page shows. Compare with the page when you need every option.

• Search shows sales as bands. salesSignal reads 1000+ or 1万+; Product details returns a number where Taobao shows one. In Shop products, a count Taobao shows as a band arrives as its lower bound (100+ as 100, 1万+ as 10000), so read soldCount30Day, orderCount30Day and commentCount as "at least".

• Some listings return fewer fields. When a details row has detailLevel: "partial", stock, sales, shipping and video are empty; titles, prices, SKUs, images and attributes are still there.

• One keyword per search run. Your assistant runs one search per keyword.

• Shop products does not accept Tmall shop links such as brand.tmall.com. Pass a product link from the shop instead; Taobao shop links work.

• No search by image, and no home feed or rankings. Use keyword search sorted by sales instead.

• Read-only. No login, cart, orders, purchases, messages or seller back-office data.

Buyer nicknames in reviews come back masked. Use the data responsibly and in line with Taobao's terms and the data protection laws that apply to you, such as PIPL and GDPR.

Troubleshooting

• /mcp says the server is not authenticated, or its tools could not be fetched. Select the server and choose Authenticate. Other clients show a Connect or Sign in button.

• A search returns few products. Narrow keywords run out sooner. Try a Chinese term, a shorter keyword, or remove the price range and the Tmall-only filter.

• A search stopped at 10 products, Product details returned one product, or no free runs are left. That is the free Apify plan. Any paid plan removes it.

• Reviews are missing, and the run says reviews are included on paid plans. That is the free Apify plan. Any paid plan adds them.

• A run says the free preview is temporarily unavailable. Try again a little later, or use a paid Apify plan.

• Product details returned nothing for a link. Follow the run's status message: when it says an immediate retry is unlikely to help, do not rerun the same items right away; when it says to try again in a few minutes, do that. Products that return nothing are not billed.

• Shop products cannot find a shop. A bare number is read as a seller ID, which is not enough on its own. Pass a product link from the shop, or itemId:<id>.

• Your assistant says a run is still going. That is normal for bigger requests. Ask it to keep checking the same run; a new request for the same question is billed again.

• Your client cannot complete the sign-in. Use an Apify token header instead, see Other clients.

FAQ

What are Taobao and Tmall? Taobao (淘宝) is Alibaba's consumer marketplace in China, where individual sellers and brand shops list everything from clothes to electronics. Tmall (天猫) is Alibaba's marketplace for brand flagship stores (旗舰店) and authorised shops. Both use the same product links and item IDs, and Tmall listings also appear in Taobao search.

Does it cover Tmall? Yes. Product search has a Tmall-only filter, Product details accepts detail.tmall.com links and marks Tmall listings with isTmall, and Shop products accepts Tmall product links.

Is there a Taobao API? Yes. Every tool can be called over a REST API or with Apify's Python and JavaScript clients, see Use it as a Taobao API. You do not need a Taobao Open Platform or Taobao Union account.

How is this different from open-source Taobao MCP servers? Most open-source Taobao servers either drive a browser logged into your own Taobao account, with QR login and cookies to keep fresh, or wrap the Taobao affiliate program (淘宝联盟) and need its PID and keys to produce commission links. Taobao MCP is hosted and read-only: no Taobao account, no keys, nothing to run, and it works in web assistants such as claude.ai and ChatGPT. It is built for product research: prices, sales, SKUs, reviews and shop product lists.

Do I need a Taobao account or a Chinese phone number? No. You only need an Apify account, which takes a minute to create.

Can it buy, add to cart or message sellers? No. All tools are read-only by design.

Can I get buyer reviews? Yes. Turn on fetchReviews in Product details or Product search and set maxReviewsPerItem. Reviews include text, date, photos, seller replies and follow-up reviews, and are billed per review. They need a paid Apify plan.

Are prices in yuan? Yes, in Chinese yuan (CNY). Ask your assistant to convert them to your currency.

Is the data live? Yes. Results reflect Taobao at the moment you ask.

Can I use it outside China? Yes, from any country. Most titles and reviews are in Chinese; ask your assistant to translate them.

Which AI assistants work with it? Any client that supports remote MCP servers, including Claude (claude.ai, Claude Desktop, Claude Code), ChatGPT, Codex, Cursor, VS Code with GitHub Copilot and many more.

Is it free? You can try it on Apify's free plan, with a few previews per tool. After that you pay per result; see Pricing.

Is this an official Taobao product? No. Taobao MCP is an independent product by Zen Studio and is not affiliated with Taobao, Tmall or Alibaba.

Privacy

Requests go to Apify's hosted MCP server and run on your Apify account. Apify's privacy policy applies. This repository contains configuration and instructions only; it collects nothing.

More from Zen Studio

Taobao MCP is built on Zen Studio's Apify Actors. You can also run each tool directly on Apify, from its API, or on a schedule.

• Goofish MCP: Xianyu (闲鱼) second-hand listings, prices and sellers.

• RedNote MCP: Xiaohongshu (小红书) notes, comments and creators.

• Douyin MCP: Douyin (抖音) videos, creators, comments and shop products.

• 1688 & Alibaba.com MCP: 1688 wholesale and Alibaba.com products, plus supplier reviews.

• AliExpress MCP: AliExpress products, exact orders, shipping and buyer reviews.

• G2 & Capterra Reviews MCP: software reviews from G2, Capterra, TrustRadius and Gartner Peer Insights.

License

MIT. Taobao, 淘宝, Tmall, 天猫 and Alibaba are trademarks of their respective owners.