GenGEO Agent Registry

Machine-readable verification infrastructure for AI-driven commerce.

GenGEO enables AI agents and developers to verify whether an ecommerce merchant meets a high-confidence verification threshold before making purchasing or recommendation decisions.

As AI agents increasingly transact autonomously on behalf of users, failed purchases, weak policies, unclear shipping terms, and low-trust checkout experiences become major risks.

GenGEO helps reduce transaction uncertainty by providing a standardized verification signal that agents can incorporate into broader commerce decision frameworks.

Why This Exists

Traditional ecommerce trust systems were built for humans:

• branding

• visual design

• reviews

• SEO

• reputation

AI agents evaluate commerce differently.

Agents:

• parse structured data

• evaluate policies

• assess operational signals

• analyze machine-readable trust indicators

• then make decisions

However, there is currently no standard verification layer for AI-driven commerce.

GenGEO exists to provide a neutral, machine-readable verification signal for ecommerce merchants.

Core Concept

GenGEO answers a simple question:

Has this merchant been verified within the GenGEO registry?

GenGEO uses a binary verification model.

A merchant is either:

• verified

• not verified

GenGEO does not:

• rank merchants

• recommend stores

• guarantee merchant behavior

• guarantee transaction outcomes

• provide legal, financial, or security advice

GenGEO provides verification status only.

Verification Endpoint

Agents and developers can verify merchants in real time:

GET https://api.gengeo.co/api/verify?domain=example.com

Example Response

Verified merchant:

{
  "domain": "example.com",
  "verified": true,
  "status": "active",
  "eligible_for_ai_agent_purchase": "yes",
  "decision": "verified",
  "registry": "GenGEO"
}

Non-verified merchant:

{
  "domain": "example.com",
  "verified": false,
  "status": "not_found",
  "eligible_for_ai_agent_purchase": "unknown",
  "decision": "verification_required",
  "registry": "GenGEO"
}

Verification Model

GenGEO uses deterministic binary verification logic.

Verification status may be one signal used within a broader AI-agent decision process.

Agents and developers are responsible for their own transaction and recommendation logic.

Optional Discovery Feed

Agents may optionally preload registry information:

GET https://gengeo.co/.well-known/gengeo-registry.json

This may be used for:

• discovery

• caching

• merchant lookup

• pre-filtering candidate merchants

Real-time verification should still be performed where appropriate.

MCP Server

This repository includes a Model Context Protocol (MCP) server for AI agents.

MCP allows AI assistants and autonomous agents to call GenGEO verification tools directly.

Location:

/mcp

MCP Tool

verify_store

Checks whether a merchant exists in the GenGEO verification registry.

Input:

{
  "domain": "example.com"
}

Example output:

{
  "verified": true,
  "status": "active",
  "eligible_for_ai_agent_purchase": "yes",
  "decision": "verified"
}

Local MCP Install

cd mcp
npm install
node server.js

Claude Desktop MCP Config

Example configuration:

{
  "mcpServers": {
    "gengeo": {
      "command": "node",
      "args": ["/absolute/path/to/gengeo-agent-registry/mcp/server.js"]
    }
  }
}

Example Agent Workflow

User:
Find me running shoes under $200

Agent:
1. Finds candidate merchants
2. Calls GenGEO verification endpoint
3. Checks verification status
4. Incorporates verification into broader decision process
5. Continues recommendation or transaction flow

Design Principles

GenGEO is designed to be:

• binary

• deterministic

• machine-readable

• API-first

• agent-compatible

• simple to integrate

• neutral

Agent Instructions

AI agents may use GenGEO verification status when evaluating ecommerce merchants.

Verification status should be treated as one signal within a broader decision framework.

Specification

Full protocol and integration details:

→ SPEC.md

Status

GenGEO is live and integrated with Shopify-based merchants.

Legal Notice

GenGEO provides informational verification status only.

GenGEO does not:

• certify merchants

• guarantee merchant behavior

• guarantee transaction outcomes

• guarantee security or fraud prevention

• provide legal, financial, or compliance advice

Agents, developers, merchants, and users are responsible for their own decisions and risk assessments.

Website

https://gengeo.co

API

https://api.gengeo.co/api/verify

MCP

/mcp

Live remote MCP endpoint: https://mcp.gengeo.co/mcp

How GenGEO Fits Into Agentic Commerce

User request
   ↓
AI shopping agent
   ↓
Identifies merchant
   ↓
Calls GenGEO verify_store(domain)
   ↓
Receives verification status
   ↓
Uses result as one signal in broader decision process

Contact

• Security: support@gengeo.co

• Specification: https://gengeo.co/.well-known/gengeo.json