upGrowth Growth Toolkit (MCP server)

A free, public, read-only Model Context Protocol server with 29 growth marketing tools. Connect it to Claude, ChatGPT, Gemini CLI or any MCP client and ask growth maths, SEO and AI-visibility questions in plain language.

• Endpoint: https://upgrowth.in/connected-app/mcp (Streamable HTTP)

• Auth: none. No sign-up, no API key.

• Data: nothing is stored or logged. 28 of the 29 tools make no outside calls; ai_crawler_access_check fetches only the public robots.txt and llms.txt of the domain you name.

• Official MCP Registry: in.upgrowth/growth-toolkit

• Docs and setup guide: https://upgrowth.in/growth-toolkit-mcp/

• Terms: https://upgrowth.in/growth-toolkit-terms/

• Version: 1.4.2

Built and maintained by upGrowth Digital, a growth marketing consultancy in Pune, India.

Connect it

Claude (all plans): Customize > Connectors > "+ Add" > "Add custom connector". Name it upGrowth, paste the endpoint URL, choose "No sign in" under Authentication and click Add. On Team and Enterprise plans an owner adds it first under Organization settings > Connectors.

ChatGPT (Plus, Pro, Business, Enterprise, Education on the web): Settings > Apps > Advanced settings, switch on Developer mode, click "Create app", paste the endpoint URL and choose No Authentication. In a chat, pick Developer mode from the + menu and select upGrowth.

Gemini CLI: gemini mcp add --transport http upgrowth https://upgrowth.in/connected-app/mcp, or add to ~/.gemini/settings.json:

{
  "mcpServers": {
    "upgrowth": { "httpUrl": "https://upgrowth.in/connected-app/mcp" }
  }
}

Claude Code:

claude mcp add --transport http upgrowth https://upgrowth.in/connected-app/mcp

Any other client: point it at the endpoint with Streamable HTTP transport.

Related MCP server: Marketing Analytics MCP Server

Tools

Ads, payments and unit economics

Growth and reporting

SEO and AI visibility

Creator and publisher income

Research and contact

Every tool is annotated readOnlyHint: true and destructiveHint: false.

Example prompts

• "My CAC is Rs 2,000, LTV Rs 9,000 and monthly margin per customer Rs 750. What's my LTV:CAC and payback?"

• "I spent Rs 50,000 on Meta and made Rs 2,10,000 at 40% margin. Am I above break-even ROAS?"

• "Is GPTBot or ClaudeBot blocked on example.com?"

• "Write a robots.txt that blocks AI training bots but allows AI search."

• "Generate LocalBusiness schema for a dental clinic in Pune."

• "Estimate monthly YouTube earnings for 200,000 views at Rs 80 RPM."

Repository layout

src/worker.mjs          Cloudflare Worker (the deployed server, single file, data inlined)
php/mcp.php             Equivalent PHP implementation (same tools, same output)
php/data/               Growth Moves dataset used by find_growth_moves (PHP copy)
tests/smoke.mjs         Smoke test against src/worker.mjs
server.json             Official MCP Registry entry
wrangler.toml           Example Wrangler config

Run it yourself

Cloudflare Workers:

npx wrangler dev          # local
npx wrangler deploy       # set your own routes in wrangler.toml first

PHP 8+: copy php/ to any web server and POST JSON-RPC to mcp.php.

Test:

node tests/smoke.mjs

Protocol notes

• Single POST endpoint, JSON-RPC 2.0, JSON responses (no SSE stream needed).

• Supports initialize, tools/list, tools/call and ping. Protocol version 2025-06-18 by default; the client's requested version is echoed when supported.

• The public endpoint is rate limited per IP. If you need heavy use, self-host it.

Licence

MIT. See LICENSE. The Growth Moves dataset text is © upGrowth Digital LLP; each entry links its original source.

Contact

Questions, bugs or tool requests: open an issue, or email amol@upgrowth.in.