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Keyword search volume & difficulty

research_keyword_volume

Get monthly search volume, CPC, competition, and keyword difficulty (0–100) for up to 10 keywords via Google Ads. Use to size keywords or assess ranking difficulty before writing content.

Instructions

Google Ads (Keyword Planner) monthly search volume, CPC, competition, 12-month trend and keyword difficulty (0–100, DataForSEO Labs) for up to 10 keywords in one call. Use when the user asks how often something is searched or how hard it is to rank, or to size a keyword before writing a page. Omit location_code for worldwide volume (difficulty is then computed for the US), or pass a market code for one country. Costs credits; the same keyword set re-queried within a week is free.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
keywordsYesUp to 10 search phrases, comma-separated, e.g. "ai image generator, ai avatar maker"
location_codeNoMarket: 2840 US, 2826 UK, 2276 DE, 2250 FR, 2724 ES, 2392 JP, 2076 BR, 2356 IN. Omit for worldwide.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Addedv0.6.0

TDQS

A4.5/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Adds real behavioral context beyond the annotations: the tool costs credits, repeat queries of the same keyword set within a week are free, and difficulty is computed for the US when location is omitted. Annotations (readOnlyHint=false, destructiveHint=false) already cover the safety profile, so this is meaningful extra value.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two dense sentences, front-loaded with what is returned, followed by when-to-use and the market/cost rules. No filler, and the cost caveat appears exactly where an agent needs it.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema, the description itself enumerates the returned fields and their sourcing (Keyword Planner vs DataForSEO Labs), plus the 10-keyword cap. An agent has everything needed to call and interpret it.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% so the baseline is 3, but the description adds semantics the schema does not: the 'omit location_code for worldwide volume' behavior and the non-obvious US fallback for difficulty. That genuinely informs the location_code decision.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb+resource (keyword search volume & difficulty) and enumerates the exact metrics returned: volume, CPC, competition, 12-month trend, difficulty 0-100. It is unmistakably distinct from siblings like research_backlinks or gsc_queries.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives concrete triggering conditions ('user asks how often something is searched or how hard it is to rank', 'size a keyword before writing a page') plus the location_code decision rule. It does not name an alternative tool, but no sibling competes for this job, so the omission is minor.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.