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Create a new idea with the given content and metadata

create_idea

Destructive

Create a new content idea with text, media, tags, target services, and scheduling details for planning posts. Requires explicit confirmation before saving to an organization.

Instructions

Create a new idea with the given content and metadata. Current Buffer GraphQL createIdea. Requires explicit confirmation. Use upstream fields to bound data; provider errors are failures even with HTTP 200.

Input Schema

Name	Required	Description
`cta`	No	Call-to-action identifier for analytics tracking
`group`	No
`fields`	No	Upstream field paths relative to the result, as in official CLI --fields. Default fields are bounded. Use items.id for connection nodes; pageInfo.endCursor for cursors.
`account`	No	Private account profile name. Selects credentials only; an organization default does not restrict provider token permissions.
`confirm`	No	Set true only when the user asked for exactly this action.
`content`	No
`payload`	No	Complete native input object instead of individual input fields.
`templateId`	No	Template ID used to create the idea
`payload_file`	No	Regular local JSON input file, no symlink, at most 1 MiB; cannot mix with payload or individual input fields.
`organizationId`	No	Organization ID that will own the idea

Schema Changelog

Changes observed during successful MCP inspections.

Changed22 schema fields changedv3.0.1Oct 5, 2026

addedInput schema / $defs

Added value: +{
+  "content": {
+    "additionalProperties": false,
+    "properties": {
+      "aiAssisted": {
+        "description": "Whether AI tools were used in creation",
+        "type": "boolean"
+      },
+      "date": {
+        "description": "Target date for the idea, often used for planning publish schedules",
+        "type": "string"
+      },
+      "media": {
+        "description": "List of media items to attach",
+        "items": {
+          "additionalProperties": false,
+          "properties": {
+            "alt": {
+              "description": "Alternative text for the media",
+              "type": "string"
+            },
+            "size": {
+              "description": "The size of the media in bytes",
+              "type": "integer"
+            },
+            "source": {
+              "additionalProperties": false,
+              "properties": {
+                "author": {
+                  "description": "for unsplash only",
+                  "type": "string"
+                },
+                "authorUrl": {
+                  "type": "string"
+                },
+                "id": {
+                  "type": "string"
+                },
+                "name": {
+                  "type": "string"
+                },
+                "trigger": {
+                  "type": "string"
+                }
+              },
+              "required": [
+                "name"
+              ],
+              "type": "object"
+            },
+            "thumbnailUrl": {
+              "description": "Thumbnail URL for the media",
+              "type": "string"
+            },
+            "type": {
+              "description": "The type of media (image, gif, video, link, document, unsupported). Note: 'video' is not supported via public API",
+              "enum": [
+                "image",
+                "gif",
+                "video",
+                "link",
+                "document",
+                "unsupported"
+              ],
+              "type": "string"
+            },
+            "url": {
+              "description": "The URL of the media",
+              "type": "string"
+            }
+          },
+          "required": [
+            "url",
+            "type"
+          ],
+          "type": "object"
+        },
+        "type": "array"
+      },
+      "services": {
+        "description": "Services associated with the idea for targeting specific platforms",
+        "items": {
+          "description": "Services associated with the idea for targeting specific platforms",
+          "enum": [
+            "bluesky",
+            "facebook",
+            "googlebusiness",
+            "instagram",
+            "linkedin",
+            "mastodon",
+            "pinterest",
+            "startPage",
+            "substack",
+            "threads",
+            "tiktok",
+            "twitter",
+            "whatsapp",
+            "youtube"
+          ],
+          "type": "string"
+        },
+        "type": "array"
+      },
+      "tags": {
+        "description": "Tags to categorize the idea",
+        "items": {
+          "additionalProperties": false,
+          "properties": {
+            "color": {
+              "type": "string"
+            },
+            "id": {
+              "type": "string"
+            },
+            "name": {
+              "type": "string"
+            }
+          },
+          "required": [
+            "id",
+            "name",
+            "color"
+          ],
+          "type": "object"
+        },
+        "type": "array"
+      },
+      "text": {
+        "description": "Main body text or description",
+        "type": "string"
+      },
+      "title": {
+        "description": "Title or headline of the idea",
+        "type": "string"
+      }
+    },
+    "required": [],
+    "type": "object"
+  },
+  "group": {
+    "additionalProperties": false,
+    "properties": {
+      "groupId": {
+        "description": "Target group ID (null for unassigned group)",
+        "type": "string"
+      },
+      "placeAfterId": {
+        "description": "ID of idea to place after (null for top position)",
+        "type": "string"
+      }
+    },
+    "required": [],
+    "type": "object"
+  }
+}

changedInput schema / properties / confirm / description

Previous value: -"Must be true for this exact user-requested Buffer mutation."New value: +"Set true only when the user asked for exactly this action."

addedInput schema / properties / content / $ref
```
Added value: +"#/$defs/content"
```
removedInput schema / properties / content / additionalProperties
```
Removed value: -false
```

removedInput schema / properties / content / properties

Removed value: -{
-  "aiAssisted": {
-    "description": "Whether AI tools were used in creation",
-    "type": "boolean"
-  },
-  "date": {
-    "description": "Target date for the idea, often used for planning publish schedules",
-    "type": "string"
-  },
-  "media": {
-    "description": "List of media items to attach",
-    "items": {
-      "additionalProperties": false,
-      "properties": {
-        "alt": {
-          "description": "Alternative text for the media",
-          "type": "string"
-        },
-        "size": {
-          "description": "The size of the media in bytes",
-          "type": "integer"
-        },
-        "source": {
-          "additionalProperties": false,
-          "properties": {
-            "author": {
-              "description": "for unsplash only",
-              "type": "string"
-            },
-            "authorUrl": {
-              "type": "string"
-            },
-            "id": {
-              "type": "string"
-            },
-            "name": {
-              "type": "string"
-            },
-            "trigger": {
-              "type": "string"
-            }
-          },
-          "required": [
-            "name"
-          ],
-          "type": "object"
-        },
-        "thumbnailUrl": {
-          "description": "Thumbnail URL for the media",
-          "type": "string"
-        },
-        "type": {
-          "description": "The type of media (image, gif, video, link, document, unsupported). Note: 'video' is not supported via public API",
-          "enum": [
-            "image",
-            "gif",
-            "video",
-            "link",
-            "document",
-            "unsupported"
-          ],
-          "type": "string"
-        },
-        "url": {
-          "description": "The URL of the media",
-          "type": "string"
-        }
-      },
-      "required": [
-        "url",
-        "type"
-      ],
-      "type": "object"
-    },
-    "type": "array"
-  },
-  "services": {
-    "description": "Services associated with the idea for targeting specific platforms",
-    "items": {
-      "description": "Services associated with the idea for targeting specific platforms",
-      "enum": [
-        "bluesky",
-        "facebook",
-        "googlebusiness",
-        "instagram",
-        "linkedin",
-        "mastodon",
-        "pinterest",
-        "startPage",
-        "substack",
-        "threads",
-        "tiktok",
-        "twitter",
-        "whatsapp",
-        "youtube"
-      ],
-      "type": "string"
-    },
-    "type": "array"
-  },
-  "tags": {
-    "description": "Tags to categorize the idea",
-    "items": {
-      "additionalProperties": false,
-      "properties": {
-        "color": {
-          "type": "string"
-        },
-        "id": {
-          "type": "string"
-        },
-        "name": {
-          "type": "string"
-        }
-      },
-      "required": [
-        "id",
-        "name",
-        "color"
-      ],
-      "type": "object"
-    },
-    "type": "array"
-  },
-  "text": {
-    "description": "Main body text or description",
-    "type": "string"
-  },
-  "title": {
-    "description": "Title or headline of the idea",
-    "type": "string"
-  }
-}

removedInput schema / properties / content / required
```
Removed value: -[]
```
removedInput schema / properties / content / type
```
Removed value: -"object"
```
addedInput schema / properties / group / $ref
```
Added value: +"#/$defs/group"
```
removedInput schema / properties / group / additionalProperties
```
Removed value: -false
```

removedInput schema / properties / group / properties

Removed value: -{
-  "groupId": {
-    "description": "Target group ID (null for unassigned group)",
-    "type": "string"
-  },
-  "placeAfterId": {
-    "description": "ID of idea to place after (null for top position)",
-    "type": "string"
-  }
-}

removedInput schema / properties / group / required
```
Removed value: -[]
```
removedInput schema / properties / group / type
```
Removed value: -"object"
```
addedInput schema / properties / payload / properties / content / $ref
```
Added value: +"#/$defs/content"
```
removedInput schema / properties / payload / properties / content / additionalProperties
```
Removed value: -false
```

removedInput schema / properties / payload / properties / content / properties

Removed value: -{
-  "aiAssisted": {
-    "description": "Whether AI tools were used in creation",
-    "type": "boolean"
-  },
-  "date": {
-    "description": "Target date for the idea, often used for planning publish schedules",
-    "type": "string"
-  },
-  "media": {
-    "description": "List of media items to attach",
-    "items": {
-      "additionalProperties": false,
-      "properties": {
-        "alt": {
-          "description": "Alternative text for the media",
-          "type": "string"
-        },
-        "size": {
-          "description": "The size of the media in bytes",
-          "type": "integer"
-        },
-        "source": {
-          "additionalProperties": false,
-          "properties": {
-            "author": {
-              "description": "for unsplash only",
-              "type": "string"
-            },
-            "authorUrl": {
-              "type": "string"
-            },
-            "id": {
-              "type": "string"
-            },
-            "name": {
-              "type": "string"
-            },
-            "trigger": {
-              "type": "string"
-            }
-          },
-          "required": [
-            "name"
-          ],
-          "type": "object"
-        },
-        "thumbnailUrl": {
-          "description": "Thumbnail URL for the media",
-          "type": "string"
-        },
-        "type": {
-          "description": "The type of media (image, gif, video, link, document, unsupported). Note: 'video' is not supported via public API",
-          "enum": [
-            "image",
-            "gif",
-            "video",
-            "link",
-            "document",
-            "unsupported"
-          ],
-          "type": "string"
-        },
-        "url": {
-          "description": "The URL of the media",
-          "type": "string"
-        }
-      },
-      "required": [
-        "url",
-        "type"
-      ],
-      "type": "object"
-    },
-    "type": "array"
-  },
-  "services": {
-    "description": "Services associated with the idea for targeting specific platforms",
-    "items": {
-      "description": "Services associated with the idea for targeting specific platforms",
-      "enum": [
-        "bluesky",
-        "facebook",
-        "googlebusiness",
-        "instagram",
-        "linkedin",
-        "mastodon",
-        "pinterest",
-        "startPage",
-        "substack",
-        "threads",
-        "tiktok",
-        "twitter",
-        "whatsapp",
-        "youtube"
-      ],
-      "type": "string"
-    },
-    "type": "array"
-  },
-  "tags": {
-    "description": "Tags to categorize the idea",
-    "items": {
-      "additionalProperties": false,
-      "properties": {
-        "color": {
-          "type": "string"
-        },
-        "id": {
-          "type": "string"
-        },
-        "name": {
-          "type": "string"
-        }
-      },
-      "required": [
-        "id",
-        "name",
-        "color"
-      ],
-      "type": "object"
-    },
-    "type": "array"
-  },
-  "text": {
-    "description": "Main body text or description",
-    "type": "string"
-  },
-  "title": {
-    "description": "Title or headline of the idea",
-    "type": "string"
-  }
-}

removedInput schema / properties / payload / properties / content / required
```
Removed value: -[]
```
removedInput schema / properties / payload / properties / content / type
```
Removed value: -"object"
```
addedInput schema / properties / payload / properties / group / $ref
```
Added value: +"#/$defs/group"
```
removedInput schema / properties / payload / properties / group / additionalProperties
```
Removed value: -false
```

removedInput schema / properties / payload / properties / group / properties

Removed value: -{
-  "groupId": {
-    "description": "Target group ID (null for unassigned group)",
-    "type": "string"
-  },
-  "placeAfterId": {
-    "description": "ID of idea to place after (null for top position)",
-    "type": "string"
-  }
-}

removedInput schema / properties / payload / properties / group / required
```
Removed value: -[]
```
removedInput schema / properties / payload / properties / group / type
```
Removed value: -"object"
```

First observedv2.0.0Oct 3, 2026

TDQS

A3.7/5.0

Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already flag destructive=true, idempotent=false and openWorld=true. The description adds genuinely new behavioral context: an explicit confirmation requirement, that provider errors surface as failures even under HTTP 200, and that upstream fields are used to bound data. It stops short of describing what data is created or the return payload.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Four short sentences, front-loaded with the core action before the operational caveats. Dense but every clause carries information; no padding or repetition.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 10-parameter, no-required-field mutation with nested objects and no output schema, the description covers the confirmation gate and error semantics, and the schema covers the rest. Sufficient, though the interplay among payload/payload_file/individual fields is left entirely to the schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 80%, so the schema already documents most parameters (confirm, fields, payload, organizationId, etc.). The description's "Use upstream fields to bound data" mildly reinforces the fields parameter but adds no syntax or format detail beyond the schema. Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb+resource ("Create a new idea") with a scope note ("with the given content and metadata") and ties itself to the upstream GraphQL createIdea operation. It does not explicitly differentiate itself from siblings like create_content_item or create_post, so an agent must infer the distinction from the resource name.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description notes "Requires explicit confirmation," which implies a usage precondition, but never states when to prefer this tool over create_content_item/create_content_item_draft or names any alternative. Usage is implied rather than articulated.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Create a new idea with the given content and metadata

Instructions

Input Schema

Schema Changelog

TDQS

Other Tools