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Meta Ads MCP

create_campaign

Create new Meta advertising campaigns with outcome-based objectives, budget controls, and A/B testing configurations to launch targeted ads on Facebook and Instagram.

Instructions

Create a new campaign in a Meta Ads account.

Args:
    account_id: Meta Ads account ID (format: act_XXXXXXXXX)
    name: Campaign name
    objective: Campaign objective (ODAX, outcome-based). Must be one of:
               OUTCOME_AWARENESS, OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT,
               OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_APP_PROMOTION.
               Note: Legacy objectives like BRAND_AWARENESS, LINK_CLICKS,
               CONVERSIONS, APP_INSTALLS, etc. are not valid for new
               campaigns and will cause a 400 error. Use the outcome-based
               values above (e.g., BRAND_AWARENESS → OUTCOME_AWARENESS).
    access_token: Meta API access token (optional - will use cached token if not provided)
    status: Initial campaign status (default: PAUSED)
    special_ad_categories: List of special ad categories if applicable
    daily_budget: Daily budget in account currency (in cents) as a string (only used if use_adset_level_budgets=False)
    lifetime_budget: Lifetime budget in account currency (in cents) as a string (only used if use_adset_level_budgets=False)
    buying_type: Buying type (e.g., 'AUCTION')
    bid_strategy: Bid strategy. Must be one of: 'LOWEST_COST_WITHOUT_CAP', 'LOWEST_COST_WITH_BID_CAP', 'COST_CAP', 'LOWEST_COST_WITH_MIN_ROAS'.
    bid_cap: Bid cap in account currency (in cents) as a string
    spend_cap: Spending limit for the campaign in account currency (in cents) as a string
    campaign_budget_optimization: Whether to enable campaign budget optimization (only used if use_adset_level_budgets=False)
    ab_test_control_setups: Settings for A/B testing (e.g., [{"name":"Creative A", "ad_format":"SINGLE_IMAGE"}])
    use_adset_level_budgets: If True, budgets will be set at the ad set level instead of campaign level (default: False)

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
account_idYes
nameYes
objectiveYes
access_tokenNo
statusNoPAUSED
special_ad_categoriesNo
daily_budgetNo
lifetime_budgetNo
buying_typeNo
bid_strategyNo
bid_capNo
spend_capNo
campaign_budget_optimizationNo
ab_test_control_setupsNo
use_adset_level_budgetsNo

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